Ilya Machavariani

Ilya Machavariani

Senior Partner & CEO

Ilya Machavariani

Ilya Machavariani is an international consultant with a focus on gambling & gaming matters throughout Europe, the CIS, and Africa.

Ilya is one of the founders of 4H Agency and holds the position as the CEO of the Agency. Prior to founding 4H Agency, Ilya was heading up the Eastern European Gambling Practice at the largest international law firm in the world. This experience has enabled him to advise the whole spectrum of the Agency’s clients: from global publicly listed gambling groups to startups.

With extensive 10+ years’ background in business and legal consulting, Ilya Machavariani advises clients of the Agency on a complete range of gambling-related issues — expanding into new markets, obtaining gambling licenses, acquiring new PSPs, restructuring gambling operations and product and much more.

Ilya has experience leading and advising on various gambling projects, with a focus on regulatory compliance, as well as coordinating international teams worldwide providing similar advice in relation to a wide range of jurisdictions.

Ilya is a renowned speaker and author for many industry-wide media outlets as well as regular advisor to the governments and public institutions around the globe


4H Agency

4H Agency is a boutique consulting firm fully dedicated to serving members of the gambling business ecosystem to enable their growth and expansion in multiple jurisdictions.

Their team offers experts in law, regulations, banking & payments rapidly available to support your efforts in establishing operations in virtually any gambling jurisdiction across the globe.

4H Agency has access to government officials responsible for gambling regulations and retains high relevancy of analysis and insight into a multitude of jurisdictions around the world.

They act through a network of thoroughly selected local partners (law firms, HR agencies, experts in marketing, banking & payments, data & business analytics) that enable 4H to serve as a “one-stop-shop” for international gambling operators entering new jurisdictions.

Their ongoing projects are currently in Europe, LatAm, Asia, Africa, and countries of the former Soviet Union (CIS countries).


SiGMA World celebrated the iGaming industry’s resilience even in the most troubling of times. With this we also congratulate the efforts made to make the iGaming world ethical, fraud-free and lawful.

Affiliate Grand Slam congratulated the brilliant marketers and influencers bringing much needed attention to a massive portfolio of industries and rejuvenating the economy one click at a time.

AIBC brought together the pioneers of a bright new age of emerging technology ready, able and willing to be the vanguard of Tomorrow. Other than just the established names, we also hosted many an entrepreneur seeking to expand the frontiers of AI and the Blockchain ever forward.

Finally, Med-Tech World united the medical professionals of many disciplines to combine their keen minds and inexhaustible passion for a better tomorrow with the entrepreneurial spirit of investors who also dream of a world free from disease and cancer.

The Week also saw many a networking dinner, speaking panel, drink gatherings and other opportunities for our hard-working delegates to unwind. A few highlights include the awards that congratulated those whose dedication, skill and acumen made them a leading figure in their industry as well as the fact that the conferences where graced by titans such as John Karony, Nolan Bushnell, Djibril Cissé, Akon and Mark Blandford who was awarded an Outstanding Contribution of the Year award for his pioneering work in the iGaming industry.