Keith is a veteran of the Online Gambling world, having first got involved in 2003. Since 2016 Keith has been solely focussing on the African continent.
First going to Africa in a Head of Marketing position for a Sports and Games of Change operator who had activity in 9 African countries. Also having the position of CMO with another operator, Keith is one of the most experienced minds in terms of marketing in African Online Gambling. Having run both online, offline and BTL campaigns. These include launch events, plans, media capaigns, TVCs and extensive work with both leading and local marketing agencies.
Keith was also General and Operations Manager at a Sportsbook and Games of Chance in Uganda, including a new product launch, through to being part of the team that helped to take the National Lottery online in Ghana during early to mid 2019.
Keith has lived in 4 African countries, both East and West, and has a passion for all things related to this magical continent.
Keith founded Af Gam Elite with the idea to use his unrivaled “Little Black Book” of contacts within sub-Saharan Africa, as well as sharing and developing his marketing, operational, and project management skills to a new level for clients who share that passion for Africa.