SiGMA

Maksim Afanasev

Maksim Afanasev

Co-CEO

Co-CEO of African Gaming startup PulseBet launched in collaboration and partnership with Pulse – Africa’s leading innovative media company. Industry expert, started as a cashier in one of the UK betting shops in 2009. In 2010 joined Russian gaming operator Liga Stavok and made a career from Head of Live Trading to CPO of the company. Retail experience and learning essences of trading and risk management in the first years of gaming career later transformed into deep study of client behaviour and understanding the full life cycle of a sportsbook customer. Throughout the years as business and product leader participated in various sportsbook platform development projects – Feeds, Streaming, PSPs, CRM, Frontend development, Native mobile apps, Risk management and KYC automation. Since 2022 leads creation and development of new innovative African Gaming operator PulseBet.