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Best Betting Sites Betting Sites Rating Criteria

Betting Site Rating Criteria - How We Rate and Rank

Updated: 2 Weeks ago

We take the hands-on approach and test every sportsbook ourselves before rating the features. It requires a layered approach that deals with each separate feature according to industry standards. Based on our online sports betting experience, we singled out relevant criteria, which we rate and review separately.

Licensing and Availability Betting Markets and Odds Betting Features Bonuses and Promotions 
Payment Methods and Withdrawal Policy Mobile and App User Experience and Registration Customer Support 


Each criterion tells its own story, with strengths and weaknesses specific to that area of sports betting websites. You can find what we look for in each criterion in detail, and when you understand our approach, you’ll be able to choose the best online betting site for your preferences.   

Licensing and Availability 

We only provide ratings for fully legal and licensed operators. Security is non-negotiable for online sports betting, and we clarify who is to be trusted. All sports betting sites that we promote must pass a background check where we look into the available licenses and the ownership of the company.  

License 

For a sportsbook to earn your trust, it must have a valid license from a recognized authority. Licensing bodies like the UK Gambling Commission and the Malta Gaming Authority guarantee that online sportsbooks operate fairly. Local licenses align with a country’s law, but legal sports betting sites don’t hold licenses for every region where they operate. This makes it important that the existing licenses on the platform come from a reputable authority for online gaming.  

Parent Company  

Taking a look into the parent company behind the sportsbook will tell us more about the site’s credentials in online gaming. The parent company resources might come into play as you start earning perks with the VIP program. More importantly, it adds an extra level of trust, knowing that the platform is backed by a reputable operator.  

Bonuses and Promotions 

When we rate bonuses and promotions for sports bettors, we look for a deal that strikes a good balance between initial boost and long-term benefits. We give more points to offers that require lower odds, fewer selections, and a realistic time window for bettors to complete the requirements. Each offer’s true value is often found in small print, and we highlight these details when we review sportsbooks and provide our rating.   

Welcome Bonus Offer 

Bettors are always looking for offers with the most value. While the bonus amount matters–the offer needs to be accessible and easy to claim. We provide additional information about the wagering requirements, discover the true bonus value, and tell you where the sportsbook stands against its competitors.  

The bonus amount and requirements often differ between regions. Register from your actual location without using a VPN so you don’t breach any of the bonus terms and conditions, which would make your bonus claim invalid.  

Bonuses for Registered Customers 

Beyond the welcome offer, we assess ongoing promotions and provide insight into which sportsbook offers the most in the long run. Regular bettors can expect promos like free bets or odd boosts and weekly cashback. Sportsbooks with more variety, like daily, weekly, and seasonal promotions, get the most points.  

VIP Programs and Loyalty Rewards 

Loyal customers get a nice chunk of the promo package, including VIP clubs where members earn points to climb ranks or simpler loyalty rewards like weekly cashback. We assess the structure and benefits of these programs, focusing on how they add value and reward dedicated bettors. We give more points to bookies with accessible rewards and offer unique perks.  

Bonus and Promotions Terms and Transparency 

Our goal is to simplify bonus terms and conditions. If they’re overly complex and hard to comprehend on first reading, that negatively impacts the rating. However, when the terms and conditions are made clear and straightforward, the online sportsbook gets extra points.  

Betting Markets and Odds 

Bettors want to know if the sites offer solid odds and what markets they have. We give an objective rating for betting markets and odds with our thorough research process.  

Betting Markets 

A variety of betting markets lets you engage with your favorite sport more. Straightforward options like the moneyline bet, where you decide the winner, are good for a start. Other options like player props, totals, or futures test your knowledge more. A deep betting market opens the way for advanced betting options like accumulator bets and sportsbooks that offer more and get more points from us in return.  

Betting Odds 

Betting odds are crucial for a successful sportsbook. We can do a thorough comparison against industry-leading odds and tell you if the odds are favorable or if you should look elsewhere for better ones.  

We check all of the major competitions first to make sure the most popular events and leagues are covered, and then we compare odds for niche sports and esports as well to provide all bettors with valuable information.  

The range of sports featured on the site needs to cover all major and popular events. However, a wider selection adds value by providing new betting opportunities. Also, having those options available is essential for bettors who specialize in niche sports.  

Betting Features 

A platform’s additional feature improves the overall betting experience. When you’re betting on sports at top-rated online betting sites there’s a range of features that you can find there to make the experience more engaging, including live betting, live streaming, bet builder, and early cash out.  

Live Betting 

This is an increasingly popular feature among modern bettors, especially for mobile sports betting as it allows you to place bets during the action. Live odds need to change with the game and follow the live action. For example, if a football underdog gets an early lead in the match, the odds have to be high. We evaluate the depth of live betting markets and give more points to sportsbooks with comprehensive offers.  

Live Streaming 

By providing live streaming on their platform, sportsbooks enhance the live betting experience. Although not an essential feature like live betting, it is a useful tool. Its presence on the platform makes it convenient for players by having all the information available in one spot. We evaluate the quality of streams and the range of coverage, giving extra points to bookies that broadcast major events or have exclusive streaming deals.  

Early Cashout 

The main benefit of early cashout is the control you have over your bets. If one of your teams is looking like it’s going to have a bad day, you can exclude the selection from your bet slip and stay in the game with your bets.  

Bet Builder 

This feature isn’t available in every sportsbook, so it makes it worthwhile when we do find it as it allows you to make different wagers on a single bet. You could wager on the top scorer, who wins at halftime, the number of corners, and who wins overall. This allows you to really focus on your matches and find a range of betting options. 

Payment Methods and Withdrawal Policy 

For a smooth betting experience, bettors require a variety of deposit and withdrawal options with quick processing times and without unnecessary fees. In the sections below, take a look at the most important factors of payments in online sportsbooks:  

Variety of Payment Options 

A higher number of payment methods means better accessibility. Bettors have diverse preferences for both deposits and withdrawals, so there needs to be variety. Options should include cards, e-wallets, prepaid vouchers, bank transfers, and crypto. A good sportsbook should offer at least three types of payment methods, with 10 or more options earning maximum points in our ratings. 

Transaction Speed 

Deposits at most betting sites are instant, though some methods, like e-wallets, could take up to 15 minutes to complete the transfer. The withdrawal speed depends on two factors: the sportsbook’s processing time and the payment method. For a smooth betting experience, both deposits and withdrawals need to be quick and reliable.  

Withdrawal Policy 

We examine the withdrawal limits, fees, and general terms. Bettors need to know daily, weekly, and monthly limits to feel confident using a platform. We check that there are any hidden fees when it comes to withdrawals, so you’re not caught off guard when cashing out. Sites with transparent policies and favorable terms score higher in our ratings.   

Mobile and App 

For modern bettors, mobile accessibility is key. We test the sports betting app to evaluate its performance and user experience. If there are no dedicated betting apps, we use the same criteria to test the mobile experience on the site’s browser version.  

Mobile Website Performance 

We test the platforms we rate, from setting up an account on our mobile devices to placing bets and testing the speed of transactions at the cashier. We give points based on how good the optimization is and how responsive the site is on mobile. Glitchy or poorly optimized sites frustrate bettors, drag down the quality of the user experience, and naturally score lower.  

App Availability and Compatibility 

Sports betting sites usually offer dedicated apps for Apple and Android devices. We test these platforms on both iOS and Android devices across various screen sizes to see if they’re up to the task of providing a first-class user experience. We can’t give full points to sites that still don’t offer dedicated apps, but we rate their compatibility with mobile phones and tablets.  

User Experience and Registration 

For our reviews to be relevant to real-world users, we test the sites and experience the platform’s functionality firsthand. We scrutinize everything from the site’s design to the registration process and use our knowledge of the sports betting industry to provide valuable insights.  

Website Design 

To rate a sporting site’s design, we look at how well the information is organized. The functionality of the layout is going to be the first thing that helps or hinders the user experience. Important features like sports selection and betting markets need to be easily accessible. The visual appeal plays a part, especially if you’re going to be spending some time on the site. 

Ease of Navigation 

When the site is well-designed, you can go through various features, from the cashier to the betting markets, with ease. The design needs to be intuitive, meaning it will not take you much time to get used to the layout because the way it is organized makes sense to the user. Betting sites that offer that get top marks from us.  

Registration and KYC 

The KYC procedure is a standard part of safety protocols. The process can be user-friendly, with clear requirements and steps to follow, in which case it gets points from us. If the process takes too long, it’s needlessly complex, or especially if the requirements are unclear, it can be frustrating and negatively impacts the rating.  

Customer Support 

For a positive betting experience, the site’s customer support needs to be reliable. In addition to the variety in support channels, we look for sites that provide timely responses and accurate information. Sites that rely too much on chatbots with limited access to support agents, usually fall short.  

Availability of Customer Support 

Around-the-clock support is necessary if the site will shine on an international stage. Those sites that offer 24/7 support rank much higher in this category. We test during various hours to see if the site is providing truthful information about its support hours.  

Support Channels 

We prioritize live chat as the most valuable option for bettors, but we also look for other options for added flexibility. Emails are handy if you need detailed responses, and the FAQ section is a plus when it’s well-organized and allows you to find the answers independently. Phone support is less common but gets extra points because some bettors prefer a direct approach.  

Response Time 

When we rate response time we take into account the difference between each available method. Live chat responses need to be quick. If the support agent is knowledgeable, you will get the info you need and soon be on your way to continue betting. For email responses, we judge on a broader timeline. Everything within a couple of hours for an email response is excellent, but they still get some points if they’re in the 24-hour window. 

What Our Ratings Mean 

Our ratings are designed to guide you toward an ideal sportsbook for your preferences. We manage this by evaluating key aspects like bonuses, betting markets, odds, customer support, and payment methods. By comparing these features with industry standards and giving you our detailed take on the offer, you can find a sportsbook that has the features that matter the most to you.  

Each criterion, such as payment methods or betting markets, influences the overall score. However, a stellar performance in one area doesn’t compensate for shortcomings in another. For example, a comprehensive live betting section can’t outweigh subpar odds or poor customer support. With a balanced approach such as this, our ratings reflect the overall quality of the sportsbook.  

Our goal is to highlight platforms that have the best value and provide a shorthand approach to finding competitive offers. Our rating system allows you to sort out potential winners immediately, and from there, you can go into the details with our sportsbook reviews.   

Updated Betting Site Reviews 

Our online sportsbook reviews are updated regularly so you’ll be the first to know of any changes in the site’s offer. Anything from new bonus information to expanded live betting options, we’ll report on these updates and adjust our ratings.  

We monitor any changes in legislation and regulations that could impact the way a sportsbook operates in your region. And we’ll be on the lookout for new sites, bringing you the latest bonus offers and trustworthy options in the market. 

FAQs

The legitimacy of online betting sites depends on their licensing and regulation. Legitimate sites are licensed by recognized authorities such as the UK Gambling Commission, Malta Gaming Authority, or Curaçao Gaming Control Board.

Our review system makes it easy to find the best sites for your personal preference. We rate and rank sites based on key areas. Also, visit our pages with custom made top list that feature the best bookies for sports including football, basketball, horse racing, American football, and tennis.

While some sites are solid overall, finding the best platform for your betting preferences means focusing on those with the best offers for your favorite sport. Our reviews cover sports betting markets in detail, highlighting how each site compares to industry-leading odds, so you can make an informed choice.

The find best value offers we need to compare the amount and the accessibility of the bonus. Through our reviews we let you know the true value of each offer and our betting apps page has a top list with our recommended offers.

Betting features, such as live betting, early cashout, and bet builders, provide more engagement with your bets. They also provide more betting opportunities and better control over your wagers.