ESA Gaming partners with Sisal, debuts portfolio in Italian market

Matthew Calleja 1 year ago
ESA Gaming partners with Sisal, debuts portfolio in Italian market

ESA Gaming, the innovative games provider, has taken its EasySwipe™ portfolio of non-traditional content live in Italy for the first time with highly-regarded local operator Sisal. “It is a great moment to see our EasySwipe™ offering go live in the Italian market” said Maria Luisa Malfasi, Business Development Manager at ESA Gaming. “It is a concept we believe the local players will really enjoy.”

ESA Gaming merges lightweight design with uninterrupted play

The supplier’s EasySwipe™ offering includes highly popular Goal Mine and Basketball Mine, as well as a range of classic casino content, with more titles expected to be released this year including Rocket Racers, ESA Gaming’s first crash-style game.

ESA Gaming logo

With their ultra-lightweight design, the selected games prioritise super-fast performance in open sessions. Players can swipe in and out, without disrupting the flow of the sports betting experience.

With their premier EasySwipe™ portfolio, ESA Gaming ensure their operators can increase their cross-selling capacity without trading-off their revenue channels. Besides providing a selection of cutting-edge games, this setup is beneficial to sportsbooks by prolonging screen time and increasing player lifetime value.

The partnership secures ESA Gaming’s foothold in the Italian market as well as its wider global expansion strategy across regulated markets. It also helps the partners cross-sell at a lower cost while offering players an unparalleled betting experience.

“Partnering with Sisal is something we are really excited about” commented Malfasi on the partnership. “They have large share of the Italian market with an impressive track record of providing their customers with top class products which has now been extended to include a simple and fast portfolio of cross-sell titles.”

Join SiGMA for Malta Week 2022

After the successful completion of the SiGMA Balkans, Toronto and Dubai Summits, SiGMA Group is working diligently on this year’s edition of Malta Week. From the 14th to the 18th of November, the company’s most prominent brands will be brought together under one roof for the SiGMA Europe Summit, the premier networking opportunity of the year. The Summit at MFCC Ta’Qali is a stellar expression of European innovation in the Gaming, Esports and Emerging Tech sectors, featuring numerous panels and conferences by leading experts. Interested in joining our long list of speakers, exhibitors or sponsors? Please contact Sophie to reserve your spot, or visit our website for more information.

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