Chris Edgington introduced as the new CMO for Grosvenor Casinos.

David Gravel September 24, 2024

Rank’s largest division, Grosvenor Casinos, announced Chris Edgington as their new CMO. Moving on from his role as Chief Customer Officer for ATG Entertainment, Edgington arrives at a crucial time for Grosvenor Casinos.

With an impressive net gaming revenue (NGR) growth of 9 percent, at a statutory level, operating profit improved from a loss of £35.4 million in 2022-23 to £16.5 million profit in 2023-24. Edgington’s skill and insights will boost Grosvenor’s ambitious plans.

Having held positions at Ladbrokes, William Hill, and as the VP of Marketing at P&O Cruises, Edgington brought industry experience that has enabled him to cultivate a customer-centric approach and a comprehensive understanding of strategies, bolstered by a strong track record of financial success.

The appointment of Mark Harper as Managing Director in August 2023 underpins bold plans to deliver fresh ideas and increase customer loyalty.

Mark Harper reaction

“Chris joins us at a pivotal time for the Grosvenor business as we look to build on our recent strong results by delivering a compelling customer proposition across all of our venues.

“Chris brings extensive experience, having led the marketing function of many consumer brands, including leading gaming companies, and his insight and energy will help us to deliver our ambitious plans more effectively.”

There was an 11% rise in visitors to the London casino estate, driven by the robust performance of footfall casinos and lower stake venues that appeal to both commuters and tourists.

Wage pressures were a major area of cost increase in the year, increasing by £17.6 million, with lower paid colleagues accounting for a significant part of this. Underpinning this, a gold level accreditation for the GamCare Safer Gambling assessment further highlights Edgington’s commitment to deliver a “first class customer experience.“

Chris Edgington’s reaction to his new appointment

“The Grosvenor brand is iconic in the gaming industry and I am delighted to join Mark and his executive leadership team to help accelerate the growth programme. I have already been impressed by the scale and clarity of the ambitions at Grosvenor, and I am looking forward to joining a talented team which is focused on delivering a first-class customer experience.”

As Grosvenor continues to build momentum and increase its market share in an aggressive market, Edgington’s passion will be vital not only to the customer experience, but to The Rank Group’s shareholders alike.