AtlasLive partners with Formula Spin to optimise lightweight casino games globally

David Gravel October 29, 2024

SiGMA news

AtlasLive partners with Formula Spin to optimise lightweight casino games globally

Atlas live recently announced a strategic partnership with Formula Spin to enhance their casino game offerings with optimised, accessible content for global markets. This collaboration integrates Formula Spin’s lightweight games into the AtlasLive platform, targeting emerging regions like Asia, Africa, and Latin America, where players often experience slower internet speeds or limited data access.

AtlasLive, a fast growing iGaming company, has built a comprehensive platform for casino and sports betting operators. It offers essential features, including Sportsbook, Casino, Risk Management, and Anti-Fraud tools, alongside CRM, Business Analytics, Bonus Engine, Payment Systems, and a Retail Module. Through this integration, AtlasLive aims to deliver high-quality visuals and interactivity while minimising resource consumption, aligning well with the growing demand for accessible entertainment globally.

Key features and market impact

By design, Formula Spin’s games are visually engaging and immersive, despite their lightweight build. One unique feature is customisable return-to-player (RTP) settings, allowing operators to tailor games for different markets. These games also offer advanced localisation options, supporting various languages and cultural nuances, enabling operators to offer a more personalised experience.

For operators, AtlasLive’s platform facilitates seamless integration with tools like in-game promotions, loyalty features, and real-time analytics. This flexibility helps brands better engage with players, and in-game promotional tools allow them to adapt campaigns based on market demands, increasing reach and retention.

AtlasLive expects this step to strengthen its position within the iGaming sector, especially as it expands in high-growth but operationally challenging markets. This partnership addresses connectivity limitations, providing quality gaming without requiring high-speed internet.

Statements from leadership

AtlasLive executives have expressed strong enthusiasm about the collaboration, viewing Formula Spin’s expertise in lightweight, engaging game design as a natural fit for their accessibility goals. They expect the games will attract a wide range of users, from casual players to dedicated gamers looking for quick and reliable mobile or desktop gaming experiences.

Yaroslav Bichenko, CBDO of Formula Spin, shared, “This collaboration is a major step forward as we continue to expand our presence and bring innovative gaming experiences to new markets. With Atlaslive’s dynamic platform and Formula Spin’s cutting-edge games we’re excited about the opportunity to deliver even more value to players and operators alike Together, we’re confident that this partnership will lead to mutual success and exciting new opportunities in the iGaming space.”

Lidiia Vakulenko, COO of AtlasLive, added, “This collaboration with Formula Spin aligns perfectly with our mission to provide operators with a comprehensive and scalable platform. The addition of Formula Spin’s games enhances our casino offerings by providing lightweight, customisable games that cater to emerging markets. Their promotional tools and innovative mechanics will help operators engage players more effectively while maintaining a high level of flexibility and control.”

The future of lightweight gaming solutions

Furthermore, this collaboration underscores an industry shift toward resource-efficient, mobile-first solutions in response to varying technological landscapes. The iGaming sector is experiencing a rising demand for agile platforms that integrate quality gaming with low data consumption. By combining AtlasLive’s platform with Formula Spin’s game design, the partnership aims to impact areas where stable internet access remains limited, broadening digital inclusion within gaming.

Together, AtlasLive and Formula Spin aim to set a new standard for online gaming accessibility, enhancing their offerings to capture new market segments globally. This collaboration positions both companies for growth and driving innovation in iGaming accessibility worldwide.

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