Aristocrat launches Philippines’ first gaming showroom

Posted: May 08, 2023 13:52 Posted by Lea Hogg
Category: Asia, Land-Based, M&A Action,
Posted: May 08, 2023 13:52 Category: Asia, Land-Based, M&A Action, Posted by Lea Hogg

Australia-based gaming content and technology company Aristocrat Gaming has announced the launch of its new offices in Philippines. This will include the first dedicated gaming showroom located in Manila. The company operates in 300 gaming jurisdictions and is a subsidiary of Aristocrat Leisure Limited.

Manila triples team

We’ve tripled our team and now we have a first-class office and showroom to give our customers the best experience in the industry. This is very exciting for us and represents another step forward for Aristocrat Gaming in the Philippines,” Lloyd Robson, General Manager Asia – Aristocrat Gaming

The showroom will serve as a base from where local operators can view content and innovative products without having to travel overseas or to regional trade shows. It will also provide training and education in gaming to educate the expansion of the industry in the Philippines. This is in line with PAGCOR’s drive to focus on developing talent in the sector.

Representatives of PAGCOR and clients from the Philippines attended the official opening.

Aristocrat Gaming is a subsidiary of Aristocrat Leisure Limited.

Free-to-play mobile games

Aristocrat Leisure Limited (ASX: ALL) is listed on the Australian Securities Exchange.

Recent M&A Activity: In September 2022 it acquired Roxor Gaming Ltd, a B2B online real money gaming (RMG) supplier which was developed and refined for the last 20 years. This enabled Aristocrat to accelerate its online RMG strategy through its scalable technology and iGaming expertise.


Aristocrat Leisure Ltd, trading activity, 8 May 2023


Aristocrat provides gaming entertainment and content creation powered by technology. It delivers world-leading mobile and casino games which entertain millions of players across the globe. The company has three operating units: Aristocrat Gaming , Pixel United (encompassing the Product Madness, Plarium and Big Fish Games business units) and Anaxi (online RMG), supported by more than 7,000 employees in over 20 locations around the world.

Its Aristocrat Gaming subsidiary is a content and technology provider, operating in over 300 gaming jurisdictions globally. It has three geographic divisions: Americas, Europe, Middle East, Africa, and Asia Pacific. Its portfolio includes slot machines, blackjack, craps, roulette and house-banked card games, which includes games that are neither class one nor class two. Its range of products and services include electronic gaming machines, casino management systems and digital social games.

Pixel United encompasses the Product Madness, Plarium and Big Fish Games businesses. Plarium business has a portfolio of engaging social Web and mobile games across multiple genres. Big Fish business offers a diversified portfolio of games, including social casino and games.


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