SiGMA Eurasia official party




clock icon 22:00 – 04:00

location icon HIVE DXB – view in maps


Generously supported by Alpha Affiliates, SiGMA’s official party is back, and as usual we’re pulling out all the stops to make this a night to remember. With a reputation for hosting incredible networking events, Dubai 2024 promises to go down in history, bringing delegates one of their most memorable events to date. And where better than the Soho Garden DXB’s Hive – a club and lounge with incredible views of the emirate’s glittering city skyline.

Our musical lineup for the night is off the charts, featuring musical duo Savage & SHē, alongside local DJ talents, Jea, MSIYAN and JEANB.

Savage and SHē, a dynamic duo that electrifies the music scene with their unique blend of energy and artistry, have become synonymous with unforgettable performances and infectious beats. Hailing from diverse backgrounds, these artists converge to create a musical journey that transcends genres and captivates audiences worldwide.

Savage, with a name that embodies the raw intensity of his musical style, is a master of rhythm and beats. His beats are a sonic force, pulsating through crowds and creating an atmosphere of exhilaration. With a penchant for pushing boundaries, Savage’s musical prowess extends beyond conventional norms, making every set a thrilling experience.

On the other hand, SHē adds a touch of mystique to the collaboration. Her vocals, ranging from soulful croons to powerful anthems, weave seamlessly with Savage’s beats. SHē brings not only a melodic charm but also a stage presence that enchants audiences. Her ability to connect with the crowd on an emotional level elevates their performances to more than just concerts; they become shared experiences.

The event will also mark the official opening of Affiliate World, which is happening back-to-back with the SiGMA Eurasia expo. The party is open to all ticket holders, so mark your calendar for the 27th of February, and get your party spirit in gear. And for those committed to a good time, the celebration kicks off at 10:00 pm. Doors won’t shut until 4:00 am.

Want to treat your team? VIP tables are available in each area. For more information please reach out to Marie.

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Set alongside the Meydan Racecourse in downtown Dubai, Soho Garden DXB is one of Dubai’s most well known entertainment destinations. The HIVE is an elevated lounge & club experience within Soho Beach DXB with some of the best views of Dubai’s skyline.

The club has attracted an impressive lineup over the past years, with household names, such as Adam Beyer, Sasha Carassi, Nicole Moudaber, Raxon, Agents Of Time, HVOB, Colyn, and Woo York all featuring on past guest lists.

SiGMA Eurasia official party


All good things must come to an end – and what better way to close our debut events than by throwing some incredible parties.

From legendary locations such Rebel Club and El Mocambo, the official parties brought top tier entertainment to SiGMA delegates, with a star-studded lineup of performers and DJs booked to send off the summits in style. 

Euphoric crowds were in good spirits for rousing performances from the likes of rap legend Fat Joe, singer and producer Akon, and experimental electric violinist Dr Draw.

Stay tuned as we gear up for more premier networking opportunities throughout the year. With a brand new calendar of events for 2024 to be announced soon, the future promises to be nothing short of exciting.