Sebastian Agerskov, founder of Traffic Lab, has decided to step back from his leadership role as CEO to focus on family and personal health. Agerskov emphasised the importance of work-life balance, an issue many executives struggle with in the fast-paced business environment. His decision underscores the need for self-care and the cultivation of meaningful personal relationships. 

Looking to the future, Agerskov expressed enthusiasm about dedicating more time to hands-on involvement in new projects. By stepping away from daily executive responsibilities, he said in a press statement that he aims to explore new opportunities and continue his journey of continuous learning.   

Agerskov said his confidence in Traffic Lab’s trajectory remains unshaken. He trusts the team’s capabilities and dedication, believing they will sustain the company’s success. His decision to step back is not a departure from his commitment but a transition that ensures the company’s mission and vision remain intact. 

Peter Gunni, who has been with Traffic Lab since 2017, will take over as the new CEO. Gunni’s journey at Traffic Lab began in the Marketing Department, where he quickly rose to the position of Chief Marketing Officer (CMO). His shift towards commercial data led to his role as Chief Commercial Officer (CCO), overseeing four subdepartments. 

Under Gunni’s leadership, Traffic Lab said it aims to continue its growth and innovation. His extensive experience within the company positions him well to maintain the values and strategic direction set by Agerskov. The transition promises a seamless continuation of the company’s vision and commitment to excellence. 

The dates of the 4th – 8th of May marked the SiGMA Foundation’s memorable journey of the Camino de Santiago. Starting from Sarria, we covered around 25 km a day until we arrived at the Cathedral in Santiago de Compostela in high spirits.

Leading up to this journey, our 24 participants had been training together each weekend, all in unison of this special cause, to fundraise through various means for the women empowerment project, set to be inaugurated this coming October in Bonga, Ethiopia. 

Construction of the women empowerment project as of May, 2024

This project seeks to provide tailored educational programmes and skills development opportunities to women in Bonga, Ethiopia, providing a breeding ground for the development of this community’s future.

Amidst the breathtaking landscapes and camaraderie, our diverse group who were once strangers, have now forged lasting friendships, sharing laughter, overcoming challenges and embracing this powerful feat together. 

Camino 6 group on the Camino Frances trail.

 “Buildup of this was great, the training in Malta, coming together as a group and walking all this way which was really fun and challenging, but most important of all is the fact that we are also here to help those less fortunate than us, and the SiGMA Foundation has allowed us to do this”, one expedition participant shared.

Camino 6 group on the Camino Frances trail.

Our journey was faced with all seasons of weather, from heavy rain to glorious sunshine, each element further contributing to the wonder of this world-renowned Camino Frances trail. Upon reaching the Cathedral, we cherished moments of celebration as well as reflection on the journey that has brought us here, recognising the collective achievements that we’ve made for those in need in Ethiopia. 

About the SiGMA Foundation

With the world in dire need of philanthropy, the SiGMA Foundation is leading the charge. As the philanthropic arm of the SiGMA Group, the Foundation is dedicated to supporting those who are most in need.

The SiGMA Foundation was founded in 2019 by Keith Marshall, Austin Cachia and Eman Pulis, Founder of SiGMA Group, with a mission to make philanthropy more participatory and engaging. Keith, who is known for his boundless energy, has dedicated his life to making a difference in the lives of thousands of people through various expeditions across the globe. With a fun and engaging approach to fundraising, the Foundation prioritises supporting underprivileged communities through active giving and aims to create meaningful impact in the world.

If you would like to get involved in any of the Foundation’s upcoming projects visit the for more information.

Interview with SiGMA Group Founder, Eman Pulis on the SiGMA Foundation

for bookmaker information, iGaming communities, and betting tips, has recently acquired AceOdds, a prominent UK sports betting media brand. The acquisition, valued at €42 million on a net cash/debt-free basis, is set to enhance Better Collective’s presence in the UK market.

AceOdds, established in 2008, began with a mission to provide UK sports enthusiasts with an easy-to-use betting calculator. Over the years, it has broadened its services to include a variety of betting tools, odds comparison, reviews, and streaming schedules, catering to its users through both web and app platforms.

Despite , this acquisition further solidifies its position in one of the world’s largest markets for sports and sports fans. Ian Bowden, Better Collective’s Senior Director for UK & Ireland, expressed his enthusiasm for the strategic acquisition, stating that it brings a robust owned and operated sports betting media brand to the UK market, poised for global scalability.

The acquisition aligns perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches. The AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group. The AceOdds app, benefiting from hundreds of thousands of installs, will further increase the reach Better Collective can provide its partners.

Better Collective sees this acquisition as a strategic step to leverage local expertise and scale the AceOdds brand globally. The acquisition will bring significant synergies for Better Collective. AceOdds comes with substantial recurring revenue, and its integration will enable Better Collective to expand its global network of sportsbooks, including those in the US.

The company plans to leverage AceOdds’ SEO capabilities and invest heavily in product enhancements to grow the brand’s audience further. Additionally, the AceOdds app will provide zero and first-party data for market segmentation and targeting through Better Collective’s AdTech platform, AdVantage.

The €42 million purchase price will be financed with €40 million in cash and the remainder in Better Collective shares, based on the firm’s volume-weighted average share price on Nasdaq Copenhagen. Over the past 12 months, AceOdds achieved operational earnings (EBIT) of approximately €10 million, with the purchase price implying a last 12-month EBITDA multiple of 4x.

Better Collective plans to reinvest part of this profitability into enhancing the product and user experience, which may moderately reduce short to mid-term profitability. Earlier this year, Better Collective raised €145 million to prepare for future acquisition opportunities.

Following the acquisition, Better Collective has updated its 2024 financial targets, now projecting revenue in the range of €395 million to €425 million, implying 21 percent to 30 percent year-on-year growth. The affiliate previously expected full-year 2024 revenue to reach between €390 and €420 million.

The company’s EBITDA, excluding special items, is now projected to fall within the range of €130 million to €140 million. This is an upward revision from the previous forecast of €125 million to €135 million, indicating a growth rate of 17 percent to 26 percent.

Better Collective A/S is committed to keeping its net debt to EBITDA ratio below 3x, demonstrating its strong financial management.

Currently, the shares of Better Collective A/S (BETCO-DKK.CO) are being traded at kr192.80, marking a 4.78 percent increase.

CogniPlay has unveiled its new software product, a comprehensive online platform for sweepstakes and social gaming. The platform is designed with a modular approach, enabling clients to customize their brand and offerings for optimal performance.

The sweepstake casino industry in the US is witnessing a rapid growth, attracting many real money gaming companies to explore this lucrative business model. With no leading platform solution currently available, CogniPlay steps in to fill the gap, offering a complete white label solution that takes care of every detail. Brands like Chumba and Pulsz have already reaped tremendous success, and CogniPlay aims to provide an efficient pathway for potential new sweepstake casino owners.

The CogniPlay system boasts several key integrations that help deliver the product. These include game integrations with renowned providers such as Pragmatic Play, BetSoft, Mascot Gaming, and many more, offering hundreds of games for their clients. Clients also have a variety of other integration options to choose from, including affiliate programme software, CRM platforms, KYC, ID verification, Geo-IP systems, Gamification, and customer support.

CogniPlay also has an extensive development pipeline, which will see the product offering evolve rapidly, providing clients with a wide range of options and unique selling points, and ensuring a superior user experience for players.

In addition to the platform, the experienced CogniPlay team offers a range of managed services, essentially providing a menu from which clients can choose to supplement their own skills or experience.

CogniPlay aims to leverage this experience to provide industry-leading client management, building successful relationships and partnerships with their clients.

Allan Turner, CogniPlay’s Chief Executive Officer, expressed his pride in bringing the CogniPlay product to market. He emphasized the company’s commitment to providing the most flexible platform in the space, enabling clients to create the product they want, rather than dictating the product to them. He also highlighted the company’s focus on future-proofing the product against any potential regulatory or legal changes, and ensuring the protection of both clients and players through a robust responsible gaming setup.

CogniPlay, owned and operated by CogniPlay UK Ltd, was founded by a group of highly knowledgeable individuals with extensive backgrounds in the iGaming industry, development, technology, and marketing. CogniPlay is a dynamic iGaming business specializing predominantly in the sweepstakes casinos niche in the US and the provision of social casinos globally. They aim to help clients develop their own brands in these sectors and achieve great success by providing a unique and innovative product that leads the industry for years to come.