commissioner of voluntary organizationWelcome to the SiGMA Foundation! As the philanthropic arm of SiGMA Group, our mission is to empower underserved individuals and communities around the world through fundraising activities, charity work, education programs, and skills training. Take a moment to learn more about the impact we’re making. Together, we can create transform lives for the better and forge a lasting legacy of positive change. The SiGMA Foundation is a registered member of the Commissioner for Voluntary Organisations.

A Philanthropic Arm Of SiGMA Group

With the world in dire need of philanthropy, the SiGMA Foundation is leading the charge. As the philanthropic arm of the SiGMA Group, the Foundation is dedicated to supporting those who are most in need.

The SiGMA Foundation was founded in 2019 by Keith Marshall, Austin Cachia and Eman Pulis, Founder of SiGMA Group, with a mission to make philanthropy more participatory and engaging. Keith, who is known for his boundless energy, has dedicated his life to making a difference in the lives of thousands of people through various expeditions across the globe. With a fun and engaging approach to fundraising, the Foundation prioritises supporting underprivileged communities through active giving and aims to create meaningful impact in the world.

Fun and Engaging Approach

With a fun and engaging approach to fundraising, the Foundation prioritises supporting underprivileged communities by selecting the most feasible and deserving projects from a range of excellent proposals presented to it each year. A perfect example is the 3-in-1 school built by the SiGMA Foundation in Bonga, Ethiopia, which was inaugurated only last January. The project made use of over €300,000, funds raised throughout several of the Foundations fundraising events.

Great ideas require funding to not wither on the vine. The SiGMA Foundation invests significant time and effort into organising and executing fundraising events, such as hikes across Malta, Spain, and other locations, as well as art auctions, bake sales, whiskey tastings, and other creative initiatives to raise funds for their causes.

The money we raise funds our many projects, thereby supporting communities in need and often aiding other charitable organisations. Contributors can aid the Foundation through sponsorships, donations or active participation in one of our many events.

“It’s not necessarily about money,” Keith is fond of saying, calling to arms anyone with some time and energy to spare. “We all have the power to enrich the world, and the smallest contribution is just as precious.”

Driving The Organization Towards Excellence

Our initiatives are firmly founded in education, offering both financial support and opportunities for learning new skills and becoming self-sufficient. We believe education is crucial in ending poverty and that our focus should be on building people, not just buildings. Beyond financial aid, we prioritise bringing education to those most in need, such as providing laptops to families during COVID, and funding educational facilities at a horse farm in Gozo.

Finally, the Foundation is directed by a team fully committed to driving the organisation towards excellence, with special attention given to transparency and responsible use of funds. Alongside CPO Keith Marshall, directors Austin Cachia, John Vella and Matthew Spiteri, work tirelessly to ensure that every donor and associate is valued and that funds are used effectively and efficiently.

With various parts of the world in turmoil, it’s clear that we must come together to turn compassion into action and create a world where every life can thrive. Let’s join hands and make a difference today.

SiGMA Foundation

SiGMA Foundation’s philanthropic vision at SiGMA Asia summit
In his speech during the first day of the SiGMA Asia Summit, Mr Keith Marshall, Chief Philanthropy Officer, SiGMA Foundation, started by recounting the initial SiGMA Foundation pitch to him from Mr Eman Pulis, founder of the SiGMA Group. What made Keith leave his job, having run a pharmaceutical company for twenty years, he says, was a proposal with a vision that had “longevity”, solidified by his years of friendship with Mr Pulis. Marshall’s vision for the SiGMA Foundation, from its inception, was to “create something which will provide a platform for people to engage, and in so doing, build themselves up as well” in their charitable endeavours. This is where all the adventure expeditions came along including Kilimanjaro, Mount Toubkal in Morocco, the Camino di Santiago in Spain and soon to add to the repertoire is the Lost City trail in the Sierra Nevada in northern Colombia. Marshall adds, “Our modus operandi involves getting people together, building friendships, building platforms, building stuff, fundraising, support systems…” Keith may sound light-hearted in talking about the “stuff” that the Foundation has achieved. A closer look at their achievements, however, is nothing short of impressive.
Keith Marsall, SiGMA FOundation, Asia
Keith Marshall, CPO SiGMA Foundation,
giving his speech during SiGMA Asia 2023.
Earlier this year, the largest school ever built which was fully funded by Maltese fundraisers and built beyond Maltese shores, was inaugurated in Jimma Bonga in southwestern Ethiopia. Also in Ethiopia is SiGMA Foundation’s collaboration with the Catholic Vicarage in the same jurisdiction for the launch of the Women Empowerment Project. This initiative aims to establish a modern skill development centre that will provide training in a variety of areas, including IT, cookery, hairdressing, tailoring and embroidery. Other amazing projects are happening in Colombia with the G.L.O.W. Campaign and projects in Bataan the Philippines.

 “I am so glad that the Foundation was given a voice to strive for the voiceless. Putting me on the SiGMA stage here to discuss what we do and how we can collectively work to appease the plight of so many souls across Ethiopia, Colombia and the Philippines has been inspiring. Let’s continue doing what we can, when we can, for whom we can”. Keith Marshall, SiGMA Asia, 2023.

SiGMA Foundation was founded in 2019 and is the philanthropic arm of SiGMA Group with a mission to empower underserved individuals and communities around the world through fundraising activities, charity work, education programmes, and skills training. Find out more here. Find out more about the 3-in-1 school in Jimma Bonga, Ethiopia Related articles: ¡Buen Camino! SiGMA Foundation raises €50,000 for charity – SigmaPlay SiGMA Foundation project to empower women and girls in Ethiopia – SigmaPlay  
Shirley Pulis Xerxen
2 months ago
SiGMA Asia Awards auction raises €26,800 for Foundation
The SiGMA Asia Awards, generously sponsored by BetConstruct – an award-winning developer and provider of online and land-based gaming solutions, and hosted by Elisa Martinotti and Max Tiu, brought an evening of glamour and excitement to the Conrad Hotel’s Grand Ballroom.
SiGMA Asia Awards.
Marking the close of a successful first day for SiGMA Asia’s inaugural event in Manila, the awards recognised 26 stand-out companies for their cutting-edge projects, exceptional services and innovative solutions. Special commendation was also given to PAGCOR Chairperson, Alejandro H. Tengco, for his outstanding contribution to the gaming sector. The award was collected on his behalf by Atty Juanito Sanosa, the COO of PAGCOR. Supported by the SiGMA Foundation, and hosted by Rick Goddard, a charitable auction took place in the latter half of the ceremony – with several artworks going under the hammer in a spirited bidding war.
Foundation Board Chairperson,
Keith Marshall.
Foundation Board Chairperson, Keith Marshall said that, “The show was almost as perfect as perfect can get. Our focus of attention is orientated towards Bataan. Proceeds will be funnelled by the Foundation directly towards projects that include housing projects for the underprivileged, the reconstruction of a church ceiling, and the building of a multi-sensory hall in Fr. Joseph Cremona’s parish. It is always a pleasure to work alongside Fr. Joseph, I know that he’s very appreciative of our efforts tonight. With a quarter of million already raised this year it was no surprise that SiGMA Asia’s first auction raised the bar, bringing in a cool €26,800.
Bull’s market from popular artist
Sandra Kowalski sold for €4,000.
First up on the block was a trio of paintings from British artist Derek Mason, Yin and Yang Dragons, Unveiling Chaos, and Handful of Luck, which went for €3,800. Next up, The Whale by Dot Bangayan Lee – which sold for €3,000, followed by the People’s Champ by Jun Aquino. This charismatic portrait of legendary boxer, Manny Pacquiao went for €4,000. The winning bidder said that his bid was “for the community, I’m here to contribute.” Bull’s market from popular artist Sandra Kowalski also went for €4,000. A duo from Arvin R. Rabot – Money Festing Series 1 & 2 brought in €2,700. Meanwhile Tommy Zegan’s pop art painting of The Champ – Manny Pacquiao sold for €1,800. Last but certainly not least, The Count by Jono Duran Pisano – which brought in a staggering bid of €7,500 following a heated bidding war. From Best Gaming Floor to Integrated Resort of the year – here are the SiGMA Asia Awards’ 28 winners
  1. Land-based game machine of the year – EGT
  2. Internet Solution Provider of the year – Cloudmile
  3. Land-based Gaming distributor of the year – Jade Entertainment and Gaming Technologies
  4. Payment Provider of the year – Globiance Pay
  5. Aggregator of the year – OneAPI, Zenith
  6. Cyber Security Provider of the year – Gaia Information Technology
  7. Industry Rising Star of the year – Imagine Live
  8. Integrated Game Provider of the year – Ponymuah Games
  9. Sportsbook Operator of the year – OKBet
  10. Best Gaming Floor – Newport World Resorts
  11. Payment Solution of the year – STICPAY
  12. Crypto Games Platform of the year – BC.Game
  13. Affiliate Tracking Software of the year – MyAffiliates
  14. Esport Provider of the year –
  15. Live Casino of the year – World Entertainment
  16. Corporate Service Provider of the year – Japan Solutions
  17. Sportsbetting Provider of the year – Sportradar
  18. Live Casino Rising Star of the year – creedzroom
  19. Slots Provider of the year – PopOK Gaming
  20. Gaming Media of the year – GGR Asia
  21. Integrated Resort of the year – Okada
  22. Affiliate Program of the year – Exness Affiliates
  23. Best Gaming Junket of the year – 9 Dynasty
  24. Lottery Provider of the year – TC Gaming
  25. Online Operator of the year – Betrnk
  26. Platform Provider of the year – GamingSoft
  27. Bingo Provider of the year – BingoPlus
  28. Outstanding Contribution to gaming – Alejandro H. Tengco, PAGCOR Chairman
Innovation and future tech spotlighted at the AIBC Asia Awards
AIBC Asia Awards
AIBC Asia Awards.
Also held this evening, the AIBC Asia Awards took place in the latter portion of the event, with five top categories receiving accolades. Kelvin Lester Lee, SEC Commissioner was also recognised for his outstanding contribution to digital innovation. Tonight’s winners were:
  1. Blockchain Data Solution of the year – TinyTrader
  2. Most innovative Project of the year – STAYNEX
  3. Crypto Media of the year – Blocktides
  4. Beginners Exchange of the year – Millionero
  5. Blockchain Educator of the year – Abhishek Bhattacharya
Katy Micallef
2 months ago
SiGMA Asia 2023  – 10 agenda highlights
The SiGMA Asia Summit serves as a pivotal gathering for the gaming and technology industries. Through its diverse networking opportunities, the expo attracts new visionaries – fostering collaboration and enabling sector growth. This amalgamation of East and West fuels the development of a thriving business ecosystem in the Philippines, a country poised to make a significant impact on Asia’s gaming landscape.  With no effort spared, SiGMA Asia’s inaugural event for the region promises an agenda packed with incredible moments, including star speakers, top tier exhibitors, and a jam packed networking calendar. With so much to see and do, we’ve put together a handy guide to help you make the most of your time. Here’s 10 things you won’t want to miss.  A double decker expo floor Boasting 20,000 square metres of expo space, SiGMA Asia’s carefully curated exhibition at the SMX Convention Centre provides a distinct platform for an expected 15,000 participants to showcase their products, drive innovation, and establish meaningful connections with influential thought leaders, operators, affiliates, and suppliers. SiGMA Asia will feature B2B and B2C brands, as well as a number of land-based exhibitors – bringing our network in the West closer to Asian suppliers, operators and affiliates. View the floor plan for a more detailed overview or download our easy to navigate event guide – your route to all the best exhibitors and sponsors. The Startup Village and Pitch competition
The SiGMA Pitch competition, Dubai 2022.
This year, SiGMA Asia is welcoming 100 top tier startups to the expo floor, a dedicated area for inspiring businesses to present great ideas and new projects. Here they’ll get exclusive exhibition space – an invaluable opportunity to expand their network, to build meaningful relationships with potential investors, and showcase cutting-edge ideas.  SiGMA Group is set to host its renowned Startup Pitch, a highly anticipated event where 6 promising concepts will vie for valuable mentorship opportunities, media exposure, and other lucrative prospects to materialise their projects. These budding startups will compete live on stage, showcasing their potential to leading investors and hoping to secure the support needed to bring their innovative ideas to life.
SIGMA Americas, Centurion MMA fight night.
MMA fight night  The Centurion fight night, which kicks off on the 21st at the Casa Ibarra, is set to bring the best of MMA to Manila. Watch elite fighters battle it out in a powerful display of combat sports and MMA entertainment. Don’t miss the pre-fight weigh in taking place on the 21st at the SMX Convention Centre. The fight will also be live streamed on SiGMA’s YouTube channel. Show us your Poker face Held in the Pokerstars Play Area at the Okada, and sponsored by BingoPlus and ArenaPlus, a friendly-competitive poker tournament will take place on the 19th. This event, which will follow a Turbo format is open to platinum ticket holders only. Winner gets a coveted VIP table at the Centurion MMA fight night being held on the 21st. Meet your match Back by popular demand, the affiliate speed dating event will connect top tier affiliates and operators. With each round lasting just one minute, affiliates will make their introductions, following which they’ll have 30 seconds to find out if their interests align. Have your business card at the ready and make plans to explore future business opportunities later that evening at our networking drinks event. Esports Arena  A live tournament will take place over the course of the event, with some of the industry’s top players battling it out for lucrative prize pools. From a one day sudden death MLBB tournament with a 250k prize pool and a street fighter championship event to an anime cosplay competition, there’s something for everyone.  The SiGMA Awards and Auction
The SiGMA Americas Awards, Brazil.
The SiGMA Awards serves to shine a spotlight on innovation – showcasing some of the most exciting projects to disrupt this space, and giving recognition to the bright minds shaping the future of the gaming landscape. Towards the end of the evening we will also be hosting a charitable auction. Generous donations from leading international artists are all up on the auction block – proceeds will be funnelled directly projects based in Bataan for housing projects and the building of a multi sensory hall, an initiative which reflects the company’s commitment to supporting those in need. Through fund-raising activities, charity, and education, the Foundation provides crucial skills needed to enable self-confidence and personal empowerment. This year initiatives such as the Kilimanjaro Challenge and the Camino de Santiago Expeditions have supported a number of projects – including the Women Empowerment Project and the building of a school in Ethiopia – which was inaugurated in January. The event takes place at the Forbes Ballroom in the Conrad Hotel. Opening Keynote delivered by PAGCOR Chairman pagcor-sigma-asiaTengco, who assumed the role of Chairman and CEO of the Philippine Amusement and Gaming Corporation (PAGCOR) in August, will be delivering the opening keynote address at SiGMA Asia’s inaugural Manila conference. His address aims to initiate vital discussions on the future of the gaming industry in Southeast Asia, leveraging his extensive knowledge and experience to provide invaluable insights into the challenges and opportunities in the region. Under Tengco’s leadership, PAGCOR has achieved remarkable milestones. In 2022, the organisation’s total income reached an unprecedented P58.96 billion ($1 billion), representing a substantial 66% increase compared to the previous year. As a result, PAGCOR’s contribution to the nation’s development experienced an impressive 51% upswing. Additionally, Tengco will grace the cover story of SiGMA Magazine in the upcoming July edition, further showcasing his expertise and accomplishments in the gaming industry. Cultural tour The Intramuros Walking Tour Highlights include visits to Baluarte De San Diego and Fort Santiago, with its various attractions such as Plaza Moriones, Reducto de San Fracisco Javier, and The Dungeon. The tour also covers Plaza Roma, Casa Manila, and San Agustin, featuring landmarks like Palacio Del Gobernador and San Agustin Church. Open to Premium and Platinum tickets only.  Closing Night Party  The last night brings things to a close with an exciting entertainment lineup that includes DJs Vinai, Dj Amber Na, DJ Oshien Zuky, and Clinton Sparks. Held at the TGR.Bar, the closing night party promises a night you won’t forget. 
Katy Micallef
3 months ago
SiGMA Foundation project to empower women and girls in Ethiopia
Vicar General of Ethopia Samuel Yohannes and CPO of SiGMA Foundation Keith Marshall addressed the SiGMA workforce this morning at the head office in Msida Malta. Marshall shared an update on the fundraising efforts of the SiGMA Foundation. He spoke about the various recent fundraising expeditions organised by SiGMA Foundation.
We cannot change the world but if everyone makes a contribution, it can certainly make a difference. Twenty-one years ago I met a priest who had been shot twice in Brazil while he was doing charitable work. He shared his story with me and it changed my life. I joined him a few months later in Ethopia and I felt that we could bring about change. I can say that my life is perfect for me as it gives me great satisfaction knowing that I am making a difference to improve the lives of others.” Keith Marshall, CPO SiGMA Foundation
Marshall added that the SiGMA foundation has raised a lot of money and built a number of schools in Africa. He has been working with Father Samuel Yohannes since 2017. Educating children in Jimma Bonga Earlier this year, the SiGMA Foundation inaugurated a three-in-one school in Jimma Bonga, Ethiopia. This project has secured food and education for a thousand Ethiopian children. The school comprises a kindergarten, primary and junior secondary school. The three-year-long project was supported by €300,000 donated in funds raised by previous Camino expeditions organised by the SiGMA Foundation. Ethiopia is a place of trials and tribulations People from different walks of life come and work with us at the SiGMA Foundation. We bring them together and work harmoniously as one system for the common good of those who are not fortunate enough to have the same opportunities as others. He explained how it is important to share the word and raise awareness about the work that the SiGMA foundation is doing. Empowering women and girls Father Sam Yohannes addressed the group and thanked the SiGMA Foundation for its hard work and contribution to a region that is so deprived. “Children are really vulnerable,” he said, “I have been working with the SiGMA Foundation since 2017 and I am now working on a project to create job opportunities for women and girls in Ethopia. This will surely contribute to enhancing their lives.” SiGMA Foundation aims to facilitate women’s empowerment to enable them to acquire the skills necessary to attain sustainable employment and financial autonomy with a view to ultimately break the cycle of poverty in the region. The initiative is expected to impact 500 women between the ages of 20 to 45 years annually, serving as primary beneficiaries. The project will also indirectly benefit over 2,500 communities in the Bonga area each year. In total, 75 percent of the project beneficiaries will be women, and 25 percent will be men. The Women Empowerment Project requires a projected total investment of €710,322. In order to reach this target, the Foundation is planning a range of fundraising events and will collaborate with partners who share its vision. The SiGMA Foundation collaborates with the Catholic Vicariate of Jimma Bonga, Ethiopia – the Women Empowerment Project. This initiative is dedicated to catalysing positive transformation in the lives of women living in poverty in the region. The project’s main objective is to establish a modern skill development centre that will provide training in a variety of areas, including information technology, cookery, hairdressing, tailoring, and embroidery. Related topics:  Toubkal triumph: SiGMA Foundation trekkers reach the peak ¡Buen Camino! SiGMA Foundation raises €50,000 for charity SiGMA Foundation raises over €300,000 for charity in 3 years
Content Team
4 months ago

Upcoming missions and fundraising events

Mission: The G.L.O.W Campaign

The SiGMA Foundation’s G.L.O.W (Give Little Ones Wings) Campaign is a novel initiative aimed at supporting underprivileged children worldwide in overcoming various challenges.

The G.L.O.W Campaign is a distinctive opportunity for the SiGMA Foundation to make a positive impact in the lives of these children and give back to society. By supporting this initiative, partners and clients will not only contribute to a good cause but also associate themselves with a socially responsible and philanthropic undertaking.

G.L.O.W Mission 1 – Supporting children in Colombia with Cleft Lip and Cleft Palate

The campaign’s inaugural mission, financed by the proceeds from CSR packages, will focus on aiding children in Colombia with Cleft Lip and Cleft Palate.

The campaign will centre around the SiGMA Foundation’s on-ground operations in Colombia, which will entail a four-day trek through the Amazon called the Lost City Trek scheduled for December 2023. The aim is to assist these children in rebuilding their confidence, boosting their self-esteem, and restoring their smiles.

The Foundation has partnered with Premium Care Kids to execute this initiative, with each operation costing around €800. This venture is intended to assist more than 120 children.

Mission: The Women Empowerment Project, Bonga, Ethiopia

The SiGMA Foundation is proud to be partnering with the Catholic Vicariate of Jimma Bonga, Ethiopia to launch the Women Empowerment Project.

Our goal is to establish a state-of-the-art skill development centre that will offer training in areas like IT, culinary skills, hairdressing, sewing, and embroidery.

The Women Empowerment Project has an estimated cost of €710,321.67, with €200,000 pledged by the SiGMA Foundation. To reach this goal, the Foundation will be hosting various fundraising events and collaborating with other partners who share the same vision.

Fundraising: Camino de Santiago – April 2023, September 2023

The SiGMA Foundation is teaming up with Brown’s Group of Pharmacies to embark on another Camino de Santiago expedition. The Foundation is currently training its members for the upcoming April expedition, which will be their fourth trip in less than two years. Anyone from within the iGaming industry is welcome to join any of the weekly training treks. See video.

The Foundation has plans for a fifth expedition in September 2023, with a goal of bringing 30 people along. The funds raised from these expeditions will be used to refurbish an existing school in Bonga and build a new wing. The inauguration of the new wing is scheduled to take place towards the end of 2023.

Fundraising: Mount Toubkal – May 2023

Trekking up a mountain is not just about the destination, but also the climb. In line with CPO Keith Marshall’s philosophy of “active philanthropy,” the journey aims to provide spiritual fulfillment and growth for all participants, in addition to raising funds.

This isn’t the first mountain climb that the Foundation has taken on, as Keith previously led an annual “Kilimanjaro Challenge” series beginning in 2004. The team successfully summited the highest free-standing mountain, reaching an altitude of 20,000 feet and raising €1 million for various causes in Ethiopia and Kenya.


Mission: 3-in-1 School in Bonga, Ethiopia (2023)

In January 2023, the SiGMA Foundation made a momentous achievement, as they inaugurated a 3-in-1 school in Jimma Bonga, Ethiopia. The school includes a kindergarten, primary, and junior-secondary, and is expected to provide a solid foundation in education to approximately 1,000 students each year. The building of the school was made possible by the funds raised from three separate iterations of Brown’s Camino de Santiago expeditions over the course of a year and a half, which enabled the SiGMA Foundation to raise €300,000.

Fundraising: Art Auctions at SiGMA Group’s Events (2022)

During Malta Week 2022, a record-breaking amount of €114,050 was raised for charity through the sale of selected paintings during its Awards Nights. The SiGMA Europe Awards Night’s Art Auction contributed the most, with a record-breaking sale of €91,000 on November 15th.

Fundraising: Brown’s Camino de Santiago (2021)

During Malta Week 2022, a record-breaking amount of €114,050 was raised for charity through the sale of selected paintings during its Awards Nights. The SiGMA Europe Awards Night’s Art Auction contributed the most, with a record-breaking sale of €91,000 on November 15th.

Mission: Local Projects (2020)

Flexibility has often been asked of the SiGMA Foundation, such as during the COVID pandemic, when the Foundation was required to expand its scope and increase its outreach. Through various creative and innovative initiatives, the Foundation was able to make an impact on the world, this time in the local Maltese scene.

Get involved as a participant or sponsor

Do you feel the call to make a difference? Whether you want to contribute your ideas, donate or join us for an upcoming fundraising event, we welcome your passion and commitment to positive change.

Your journey with the SiGMA Foundation begins with a single message to the SiGMA Foundation Facebook page, or directly to Keith Marshall himself. Join us and ignite the embers of generosity in your heart, transforming them into a passionate flame of positive action.


Robert Farrugia

I love what Keith Marshall and the SiGMA Foundation are doing with the underprivileged in Ethiopia and we felt it only befitting that Missio Malta would take a good step forward to assist with their efforts on the ground. Long may they continue.

Cardinal Berhaneyesus Demerew Souraphiel

The School in Jimma Bonga inaugurated last January by the SiGMA Foundation means education for 1,000 students annually. Education is the base for development and peaceful living, as well as fraternity and solidarity, and I thank all of the Maltese people who have been helping our poor through the SiGMA Foundation.

Bishop Markos Ghebremedhin

I’ve known Keith Marshall for about twenty years, and he has a very soft, generous heart. Through the Kilimanjaro Challenges and later the SiGMA Foundation, he has dramatically impacted the lives of 1000s of children, something our Vicariate will be eternally grateful for. We welcome with open arms anyone that is willing to contribute to the SiGMA Foundation and continue their good work among the poorest of our community.

Abba Samuel

The SiGMA Foundation has been our long-term partner and collaborator in terms of education. The groups of people they are bringing to support us in Jimma Bonga have impacted many things in the lives of our children. When you teach a generation, you are building the future, and the SiGMA Foundation has been crucial to us in this regard.

Abba Kifle

For us in Ethiopia and the Vicariate of Jimma Bonga, Malta is a very important island precisely because of people like those in the SiGMA Foundation. The Foundation fully understands that you must act now to build a better tomorrow. We are grateful for the dozens of generations that are going to benefit from the Foundation’s and Keith Marshall’s love and dedication to education.

Sister Lutgarda

The SiGMA Foundation is improving the way of living of many families in Ethiopia. They have provided us with new tools and resources to help our young learn new skills and create better lives for themselves and their families. We thank the SiGMA Foundation and pray for their continued success in their work, and I thank God for bringing such wonderful people into our lives. May God bless the SiGMA Foundation and all those who support their mission to help those in need.


Keith Marshall

Board Chairperson

Energetic, fun-loving pharmacist – a fundraising force of nature! He’s raised over €1 million for various causes in Ethiopia and Kenya with his “Kilimanjaro Challenge” project. Whether he’s trekking or building for communities, he’s always helping others. For Keith, “it’s their right and our duty”

Emily Micallef

Emily Micallef

Board Member

Emily Micallef is the Events COO for SiGMA Group, a global events and media organisation. Since joining in 2019 she has focused on solidifying the Group’s reputation as the world’s online gambling authority, playing a key role in SiGMA’s transition from local to global. Under her helm, SiGMA launched its first international event in Dubai, going on to add several more prestigious locations to its calendar of events – making it a recognised player on the world gaming stage.

She brings 15 years of experience to the table, having worked within the events industry since 2008.


Bernadette Bajada

Board Member

With a passion for creating memorable experiences, Bernadette is dedicated to leveraging her expertise to raise funds and awareness for underprivileged communities. Her dynamic approach and unwavering enthusiasm drive her to make a meaningful and lasting impact through her contributions to the foundation.

Jessie Busuttil

Board Member

With a passion for innovation and a drive for making a difference, Jessie joined the SiGMA Foundation with a strong desire to create new ideas, oversee the process, and work wholeheartedly on projects, aiming to make a tangible difference and positively impact underprivileged communities.

Austin Cachia


A true jack-of-all-trades (and a master-of-most to boot!), with diverse hobbies ranging from microlight flying to herbalism. Austin’s passion for charity work began with the Kilimanjaro Challenge in 2014 and continued in Ethiopia, where he helped raise €65,000 to build a kindergarten.