BIS SiGMA Americas draws 14,000 to Brazil event

Katy Micallef 3 weeks ago
BIS SiGMA Americas draws 14,000 to Brazil event

Following its well received inaugural debut in 2023, the BIS SiGMA Americas event returned to Sao Paulo this April for its second event in the region. The Brazil expo saw a high turnout from delegates, with 14,000 filling the Transamerica’s expo floor and auditorium. 

A number of notable figures were also in attendance, including the National Association of Games and Lotteries (ANJL) new President, Mr Plinio Lemos Jorges, several prominent members from the União Brasil Party, Malta’s Ambassador to Brazil and Chile, the Hon. John Aquilina, and influential voices such as social media star Negrete, and MMA champion Gabi Garcia – amongst others.

In his keynote, the ambassador remarked that he believed that, “Brazil is very much the heart of Latin America, the voice of Latin America. What happens in Brazil has enormous consequences for the rest of this continent.”

Highlight moments also included several ancillary events, such as the SiGMA Americas Awards. The black tie event was studded with luminaries from across the gaming and tech sectors, bringing an impressive lineup of change makers together for an evening of networking, celebration, and entertainment. Towards the end of the evening an art auction was held, raising €14,000 for the SiGMA Foundation’s 2024 global charity projects.

A well attended panel discussion led by several prominent women held at the Hilton Morumbi the day prior to the conference saw things off to a good start, while an MMA fight night from Centurion FC brought excitement to the ring with a four-man tournament.

Things drew to a close with a spectacular party at the Tokio Marine Hall, featuring sultry burlesque performances, entertainment from DJs Savage and SHe and lounge areas buzzing with play-for-fun game tables.

Following its success in the LatAm markets, the SiGMA World Tour 2024 is heading to Asia. Join us in Manila this June, from the 2nd to 5th for a convergence of top notch networking opportunities, quality conferences, and two floors featuring top tier B2B, B2C, and land based exhibitors. Visit the online agenda for the full picture.

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