「訪問者に最高で最も正直な情報を提供すること」 -Paulo Mendes氏

Paulo Mendes, CEO and founder of Betmedia Agency, joined us for the latest series of affiliate interviews on the Affiliate Grand Slam.

Paulo Mendes of Betmedia Agency said that the main objective is to produce content specifically for online games. They believe that once trust is established, it will be easier to acquire and retain players – his story follows.

How did you get into the affiliate space in the first place? Have you been focused on the game for a long time?

I got into the affiliate space when I started writing articles and reviews about football games on several websites that I created. In the beginning, I entered this world for fun; It wasn’t my first goal. But my path to get there starts with a microblog that tackles social topics. Then I started my own project. First in the world of sports betting, and later in online casinos.

What is BetMedia Agency? How does it take off and what is its goal?

Betmedia Agency started in 2019 and, as I mentioned earlier, my company started when I started developing my own projects and at the same time I was getting to know this world better. The main objective is to produce content specifically for online games. Here, we focus on sports betting and casinos online.

Can you tell us a bit more about your business model, concept, and culture?

We are an independent company dedicated to creating content for websites. This includes reviews of online casinos, casino games, and sports betting, as well as their respective bonuses and perks. The aim is always to provide visitors with the best and honest information about each game. We believe that if we can build a relationship of trust, it will be easier to acquire and retain players.

What makes it different from other lead generation sites?

It is a good quality and reliable content for those who are looking for information about online games. Apart from that, it offers players the quality of their bets. The approach we take is based on white hat SEO, and we always provide quality content and consistency that will be understood regardless of the level of knowledge of the players.

Which markets are you focusing on, and do you see potential in emerging markets?

Currently, my main focus is on the Portuguese-speaking markets, namely Portugal and Brazil. Recently, however, we have been collaborating with other markets, such as Latin American and French-speaking countries.

Which niche is best for affiliate marketing and which is the most profitable?

I’m now paying attention to the world of online casinos. This space is very useful for attracting and retaining players.

Why is SEO important for gaming, and how long does it take to see SEO results?

SEO is a very important tool for getting your content and keywords to rank higher in search engines. However, the competition is increasing and requires more attention and work. It usually takes about 8 months to get the right results.

What SEO tools do you use? Link Tracking Tool, Translation Software Tool, Heat Tracking Map, Which Tool Is Your Favorite? Can you share some of them and tell me why they are essential?

The only tool I use is Ahrefs. It is very complete and has many suggestions that will help you fix the readability of the content. This, in itself, would be more beneficial to the reader. On the other hand, I am aware that it has a very high cost. Currently, there are cheaper, like Neil Patel, but in my opinion they are not up to the level of Ahrefs.

How important is social media activity for an affiliate business? How hard is Google’s constant updates?

Social networks are becoming indispensable for information disclosure. They are so important now. However, both Facebook and Google are constantly changing their algorithms, making it increasingly difficult to get organic traffic. In this case, you can have a solution that is to buy ads for better results.

Google is constantly updating its algorithms. From the Panda update to the Penguin update. Put yourself in Google’s shoes – what can we expect in the next update?

We don’t really know what new updates Google will offer. However, according to Google’s “history,” the company has always focused on the quality of its content. So, Google will continue to attach more importance to its importance: as simple and direct as possible, and in an educational sense. I don’t think a long article, explained very exhaustively, will be very successful.

What does it take for an affiliate business to be successful?

They are patient, dedicated, and believe that the project will be a success.

What is the future prospects for this area?

The future will be very bright. With the ease of access to the internet, it is now available from anywhere. People just need a cell phone! Therefore, the number of potential players will increase. The important thing is to always create high-quality educational content.

What is your approach in the early stages of a new partnership?

Trust is key.

Have you ever been to SiGMA? SiGMA Europe, Africa, Asia, or the Americas – if COVID-19 allows, which of these four expos would you like to visit in 2021?

In 2021, I was in Malta, a SiGMA event for the first time. I really enjoy the countryside, the events, and the surrounding environment. From meetings, to cheerfulness, to ease of exchanging contacts. It’s very well put together and I will definitely participate next time. In 2022, I mainly want to book SiGMA Europe events.

Talk a little more about your personal life. All business will be done not only between companies, but also between people! Your hobbies, favorite books, favorite quotes, whether you’re interested in games, etc.

When I’m not working, I like to watch sporting events, especially football. To stay in shape, I like to run and go to the gym (these days). My favorite phrase is the characteristic of the Portuguese paratroopers: “So that the losers do not know each other.” Finally, I like to annoy my colleagues every day!

Learn more about SiGMA Affiliate Grand Slam here.

SiGMA Asia 2022

After a series of exciting conferences during Malta Week 2021, SiGMA Group is set to take the world by storm with the golden spires of Kiev and the snowy city of Toronto, a hub for drawing together the best and brightest parts of the iGaming world. At the next expo, visitors will be able to visit the UAE’s most advanced cities for three days of networking, panel discussions, and festivities. Stay up-to-date with SiGMA News.