Cape Town, South Africa

AGENDA AFRICA

11-13 MARCH 2024

11 Mar, Monday

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00:00 – 18:00

DELEGATES ARRIVAL

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12:00 – 15:00

PENGUIN ENCOUNTER BOULDERS BEACH TOUR

Boulders Beach is known for being home to a colony of African penguins, and this whistle-stop half-day tour is the perfect way to reach them. Instead of waiting for local buses, enjoy a reliable transport service with hotel pickup and drop-off included. Along the way, ride along one of the world’s most scenic coastal rides—Chapman’s Peak Drive, and have free time to explore Boulders Beach independently. Strictly by invitation only.
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14:00 – 22:00

PRE-REGISTRATION & DRINKS RECEPTION

Beat the crowds and collect your badge early. Registration desks are open from 02.00 pm till 10.00 pm, while the networking drinks reception kicks off at 6pm.

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19:00 – 23:00

SiGMA AWARDS

sigma awards night

Day 1 – 12 Mar, Tuesday

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09:00 – 17:00

CONFERENCE – AFRICA 2024 – DAY 1

sigma conference

Conference Stage

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09:00 – 10:45

MASTERING THE GAME: REGULATION & RESPONSIBLE GAMING

09:00 – 09:10

KEYNOTE – EMPOWERING AFRICAN GAMING: IGSA AFRICA SETS STANDARDS FOR LAND-BASED, ONLINE, SPORTS BETTING, AND LOTTERY

09:15 – 09:35

PANEL – SOUTH AFRICA’S RESPONSIBLE GAMBLING JOURNEY: ASSESSING PROGRESS, INTERNATIONAL PERSPECTIVES, AND NEW DEVELOPMENTS

Embark on a comprehensive exploration of South Africa’s responsible gambling landscape in ‘Where We Are as a Country.’ Delve into the significant strides made since the legalization of gambling, compare our approach with international counterparts, and uncover the latest developments in responsible gambling measures.

09:35 – 09:55

PANEL – REGULATORY QUEST: ZIMBABWE’S JOURNEY TOWARDS COMPREHENSIVE ONLINE GAMBLING LAWS

10:00 – 10:20

PANEL – CRACKING THE CODE: CAN LAND-BASED GAMING EVER EMBRACE RESPONSIBLE PRACTICES?

10:20 – 10:40

KEYNOTE – CURAÇAO AND AFRICA: PARALLEL PATHS AND SHARED LESSONS

Hon. Javier Silvania

Curaçao Minister of Finance at Curaçao Gaming Control Board

Aideen Shortt

Advisor at Curaçao Gaming Control Board

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10:45 – 12:05

JOURNEY THROUGH AFRICA’S DIVERSE GAMBLING TAPESTRY

10:45 – 11:05

PANEL – EXPLORING THE VIBRANT REALM OF BETTING ACROSS AFRICA – WHERE EXCITEMENT MEETS OPPORTUNITY!

Solomon godwin

Head – Africa at Booming Games

11:10 – 11:30

PANEL – GAMING IN AFRICA: NAVIGATING SIZE, POTENTIAL, AND THE STRATEGIC LANDSCAPE FOR NEW ENTRANTS AND INVESTORS

Solomon godwin

Head – Africa at Booming Games

11:30 – 11:40

KEYNOTE – WARM HEARTS, BIG BETS: A DEEP DIVE INTO MALAWI’S BOOMING GAMBLING INDUSTRY

Embark on a fascinating journey through Malawi’s vibrant gambling scene, exploring the dynamic growth of sports betting since 2014 and uncovering the secrets behind the country’s booming industry. From gold rushes to big wins, discover the unique landscape of the Malawi gaming world.

11:45 – 12:05

PANEL – LEVELING UP IN AFRICA: CRAFTING WINNING STRATEGIES FOR GAME DEVELOPMENT AND MARKETING IN THE DYNAMIC iGAMING LANDSCAPE

Dive into Africa’s gaming revolution with expert insights on crafting winning strategies in game development and marketing. Uncover the keys to success in the dynamic iGaming landscape.

Sergey sheykhetov

General Director at Afrikaresearch

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12:05 – 13:20

THE AFFILIATE AND THE WORLD OF DIGITAL MARKETING

12:05 – 12:25

PANEL – DRIVING THE BOOM: FACTORS FUELING THE RAPID GROWTH OF AFRICAN ONLINE RETAIL

Dive into the dynamic world of African online retail, where explosive growth is driven by a youthful population, emerging internet penetration, and a mobile-first approach. Explore the factors propelling this booming trend, from increased digital payments to alternative methods like cash-on-delivery and mobile money. Uncover the keys to the continent’s thriving eCommerce landscape.

12:30 – 12:50

PANEL – AI MASTERY IN MARKETING: NAVIGATING THE FUTURE OF INTELLIGENT ADVERTISING

Explore how artificial intelligence is reshaping the marketing landscape, unveiling strategies, and paving the way for innovative approaches in the ever-evolving world of intelligent advertising.

12:55- 13:15

PANEL – UNLOCKING THE POTENTIAL OF SOUTH AFRICA’S INTERNET SPORTS SCENE AND AFFILIATE MARKETING OPPORTUNITIES

Dive into the dynamic world of South Africa’s internet sports scene, where we explore the thriving digital landscape and reveal lucrative opportunities for affiliate marketing. Uncover the untapped potential as we delve into internet usage trends and sports affiliate marketing, demystifying common stereotypes to unveil a market rich in traffic and low in competition.

sasha boerma

Head of Affiliates at Coastline Gaming

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12:55 – 13:20

CLASH OF ALLIANCES: THE AFFILIATE-OPERATOR SHOWDOWN

12:55 – 13:20

CLASH OF ALLIANCES: THE AFFILIATE-OPERATOR SHOWDOWN

Get ready for an electrifying showdown at the upcoming SiGMA conference! Are you an operator or an affiliate? Following the success of our Speed dating event, we’re taking things up a notch and bringing a brand new feature to Africa. Two teams go head-to-head as part of a live quiz show that will bring the finest affiliates and operators from the gaming sector together in a thrilling battle of wits. Two teams will take the stage, representing the very best in the industry, and compete in a high-stakes, high-energy quiz. With challenging questions, rapid-fire rounds, and plenty of surprises, this event promises to be a highlight of the conference. It’s not just about the competition; it’s a chance for affiliates and operators to showcase their expertise, connect with peers, and, of course, have a whole lot of fun. So mark your calendars and be there to witness the clash of gaming titans!

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13:20 – 13:40

CENTURION MMA WEIGH-IN AFRICA

12:55 – 13:20

No Schedule yet

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09:00 – 18:00

EXHIBITION – DAY 1

Known for its buzzing vibe, the expo is open to all ticket holders.

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18:00 – 20:00

NETWORKING DRINKS

sigma cultural tour
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19:30 – 23:00

iGATHERING DINNER

sigma igathering

Day 2 – 13 Mar, Wednesday

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09:00 – 18:00

EXHIBITION – DAY 2

sigma expo
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10:00 – 17:00

CONFERENCE – AFRICA 2024 – DAY 2

Conference Stage

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12:30 – 13:40

SiGMA/AIBC STARTUP PITCH AFRICA

12:30 – 13:40

No Shedule yet

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13:40 – 14:50

PAYMENTS

13:40 – 14:00

PANEL – WHAT IMPACT WILL KENYA’S NEW PAYOUT TAXES HAVE ON THE iGAMING INDUSTRY IN EAST AFRICA AND BEYOND

Uncover the ripple effects of Kenya’s new payout taxes on the thriving iGaming industry in East Africa and beyond. Join us as we delve into the potential impacts, regional repercussions, and strategies for navigating the evolving landscape of online gaming in the wake of these regulatory changes.

14:05 – 14:25

PANEL – UNVEILING AFRICA’S PAYMENT REVOLUTION AND NAVIGATING THE LESSONS OF IFX’S COLLAPSE

Dive into the potential shift from mobile payments to crypto payments, previewing the future of giant mobile operators and drawing valuable lessons from recent industry developments. Join us on a journey through the complexities of the payments industry, decoding its transformations and charting a course for the future.

14:30 – 14:50

PANEL – ENSURING TRUST AND INNOVATION: CENTRAL BANKS’ FOCUS ON DIGITAL PAYMENT REGULATIONS

In the evolving landscape of digital payments, central banks prioritize regulatory measures to uphold trust and foster innovation. Embracing biometrics, QR codes, and contactless payments, African countries adapt to new norms, emphasizing data privacy and stability in the era of mobile-based financial services.

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14:50 – 17:00

CASINO REALMS: LAND-BASED GAMING

14:50 – 15:10

PANEL – SOUTH AFRICA’S THRIVING LAND-BASED CASINOS AND EXTRAVAGANT ENTERTAINMENT SCENE

Embark on a journey through the opulent world of South Africa’s land-based casinos, where gambling meets grandeur. Explore the vibrant entertainment hubs, from the iconic Sun City to the bustling GrandWest Casino and Montecasino. Delve into a realm where gaming seamlessly intertwines with luxury, offering visitors an unforgettable experience enriched with fine dining, lavish accommodations, and captivating live performances. South Africa’s casinos redefine entertainment, promising a slice of the high life in the heart of the nation’s cities.

15:15 – 15:35

PANEL – STRATEGIC INSIGHTS AND INNOVATION IN FRANCOPHONE AFRICA’S GAMING SECTOR

Uncover insights on market development, regulatory requirements, and the latest innovations in online and mobile sports betting, shaping the future of gaming in the region.

15:35 – 15:55

PANEL – BETTING ON ZIMBABWE: EXPLORING THE PAST, PRESENT, AND FUTURE OF GAMBLING

16:00 – 16:10

KEYNOTE – EMBRACING A FUTURE FOCUSED ON STABILITY, SECURITY, AND SUSTAINABLE EMPLOYMENT FOR A THRIVING TOMORROW

16:15 – 16:35

PANEL – UNLOCKING SUCCESS: EMPLOYEE WELL-BEING IN AFRICAN WORKPLACES AND THE GLOBAL LESSONS WE CAN APPLY

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18:00 – 20:00

NETWORKING DRINKS

sigma cultural tour
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19:30 – 23:00

iGATHERING DINNER

sigma awards night
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22:00 – 02:00

SiGMA OFFICIAL PARTY

sigma official party

Day 3 – 14 Mar, Thursday

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08:00 – 23:00

DELEGATES DEPARTURE