ABOUT SiGMA ASIA
EAST MEETS WEST
With an eye towards new horizons, the SiGMA Group heads to Manila this year – featuring B2B and B2C brands, as well as a number of land-based exhibitors – bringing our vast network in the West closer to Asian suppliers, operators and affiliates. With endorsement from PAGCOR, the event will take place at the SMX, Manila’s largest expo centre.
A HUB FOR GAMING IN ASIA
“Fast emerging as Asia’s leading hub for gaming, the Philippines’ gambling industry, both land-based and online, has seen rapid expansion over the last few years – with outgoing PAGCOR chairperson, Andrea Domingo leading the charge in boosting economic growth and success.
Under her 6 year leadership PAGCOR began licensing online gaming firms who were offering their services offshore.”
A NEW ERA FOR PAGCOR
“In August 2022, Philippine President Ferdinand Marcos Jr swore in a new board at the Philippine Gaming and Amusement Corp. (PAGCOR), installing businessman and close ally Alejandro H. Tengco as chairperson. Tengco will take over from Andrea Domingo.
With PAGCOR walking a fine line between operator and regulator, Tengco will face some tricky decisions in the months to come, including whether to move forward with plans to sell its 47 casinos. While these plans were initially shelved in the wake of the health crisis, PAGCOR now faces fresh calls to revisit the op-regulator divide.”
SPONSORS AND PARTNERS
Want to get involved as one of the speakers for an upcoming SiGMA conference? Reach out to Kat
Chairman of Pagcor
Kelvin Lester K. Lee
Commissioner at Securities and Exchange Commission Philippines
Dr. Sara Al Madani
CEO / Publisher / Miss Universe franchise owner of YUGEN Group
Actor / Reality Star
Sports and Youth Advocate
Co-Founder & Enterpreneur at Kumu
CEO at ATIN PERFUME
General Partner at Yolo Investments
Katrina Ponce Enrile
Administrator CEO at CEZA
Managing Director - Asia Pacif at Continent 8 Technologies
CEO at PremierChain
SiGMA Asia Awards
SiGMA Asia Pitch
One panel at the final day of SiGMA Eurasia 2024 to dissect the profound influence of digital assets, particularly stablecoins, on the region's payment ecosystem. Moderated by Adam Levine, VP Corporate Strategy at Fireblocks, the panel discussion explored the nuances of digital currencies, their practical applications, and the transformative potential they hold for businesses and consumers alike.
From outlining the taxonomy of digital assets to the benefits of stablecoins for business transactions, the panelists discussed both the opportunities and challenges inherent in this field. With insights from Dave Pulis, Director at ZBX Crypto Exchange; Julian Goffin, Founder & CEO at Lunulata; and Avishkar Sharma, Head of Partnerships – Digital Assets & Web3 at Checkout.com, the discussion mere speculation, offering tangible glimpses into the future of finance in the Middle East.
The panel discussion provides a comprehensive overview of the role of digital assets, particularly stablecoins, in transforming payment solutions, especially within the context of the Middle East.Taxonomy and Foundation
The discussion begins with setting the foundation by defining digital assets, including stablecoins, CBDCs, and cryptocurrencies. The panelists emphasize the importance of understanding these distinctions within the current monetary system.Stablecoins for business transactions
Stablecoins, particularly USDT, are highlighted as ideal for business transactions due to their stability and suitability for cross-border payments. They provide a level of comfort and efficiency, especially in regions with volatile local currencies.Benefits of digital assets in payments
The panelists stress the advantages of digital assets, such as stablecoins, in facilitating quicker, less risky, and cheaper transactions compared to traditional banking systems. They discuss the potential for T plus zero settlement and reduced reliance on intermediaries.Challenges and regulatory environment
Despite the potential of digital assets, regulatory challenges remain significant hurdles. Governments are wary of decentralization and alternative financial systems, leading to increased scrutiny and compliance requirements, particularly for crypto-related transactions.Coexistence with fiat
The panelists foresee a coexistence of digital assets and fiat currencies in the payment ecosystem. While digital assets offer innovation and efficiency, fiat remains predominant in current business operations. A gradual transition and regulatory acceptance are expected over time.Long-term evolution
The panel acknowledges that the evolution of digital assets and their integration into mainstream financial systems will take time. They draw parallels with the gradual development of fiat currencies over centuries and emphasize the need for patience and support for the growth of crypto technologies.
Overall, the discussion highlights the transformative potential of digital assets, particularly stablecoins, in revolutionizing payment solutions, but also underscores the importance of regulatory clarity and gradual adoption for widespread acceptance and integration into the global financial landscape.
SiGMA Africa – only 2 weeks away!
With two weeks until the highly anticipated SiGMA Africa event kicks off in Cape Town, South Africa on the 11th of March, the gaming industry is abuzz with excitement. SiGMA Group recognizes the need to foster collaboration and innovation within the industry. By bringing together leading stakeholders and visionaries in gaming, SiGMA aims to catalyse progress and propel Africa and Eurasia towards a new era of prosperity and opportunity. As the countdown to the events begin, anticipation mounts for what promises to be two landmark gatherings of and trailblazers.
In front of an eager SiGMA audience, Amin Siala, Senior Growth Consultant at Google Ads, delivered a keynote that resonated deeply with the audience. With a promise of actionable insights and practical strategies, Siala wasted no time in diving into the heart of his discourse at the highly anticipated event.
Siala emphasized the paramount importance of clarity in defining desired business outcomes. He urged attendees to set tangible benchmarks and goals, serving as guiding beacons for their endeavours.
Understanding the competitive landscape emerged as another crucial factor highlighted by Siala. He stressed the significance of thorough knowledge about competitors, urging businesses to stay abreast of their strategies and innovations.Leveraging unfair advantages
Identifying and capitalizing on inherent strengths and unique advantages formed a central theme in Siala's discourse. He encouraged businesses to harness these advantages to carve out a distinct position in the market.
Siala underscored the importance of meticulous conversion tracking, urging businesses to measure both micro and macro conversions. By doing so, they could gain invaluable insights and optimize their strategies effectively.Systematic operations
Siala cautioned against the chaos of randomness and advocated for the implementation of rigid systems and standard operating procedures (SOPs). These, he argued, pave the way for predictability and scalability in businesses.
Emphasizing the primacy of profitability, Siala urged attendees to base their decisions on ROI and profit-driven metrics. He cautioned against being swayed by superficial metrics that fail to contribute tangibly to the bottom line.
While advocating for patience in awaiting results, Siala also stressed the importance of agility in responding swiftly to emerging opportunities or challenges. This balanced approach, he contended, fosters resilience and adaptability in businesses.Doubling down on success
Amin Siala encouraged businesses to double down on their successes, urging them to channel resources and efforts into areas that yield optimal returns. By doing so, they could solidify their position as market leaders.
Recognizing the pivotal role of specialists in driving success, Siala urged businesses to invest in hiring or cultivating talent with specialized expertise. This, he contended, is instrumental in achieving sustainable growth and innovation.Preparing for the unexpected
Acknowledging the inevitability of unforeseen challenges, Siala urged businesses to fortify themselves against such eventualities. Rigorous planning and agile response mechanisms, he emphasized, are essential for navigating uncertainties effectively.
Amin Siala concluded by urging businesses to build with sustainability and scalability in mind, envisioning an eventual exit strategy. By creating robust systems and fostering intellectual property, businesses can enhance their long-term viability and attractiveness to potential acquirers.SiGMA Africa – only 2 weeks away!
With two weeks until the highly anticipated event kicks off in Cape Town, South Africa on the 11th of March, the gaming industry is abuzz with excitement. SiGMA Group recognizes the need to foster collaboration and innovation within the industry. By bringing together leading stakeholders and visionaries in gaming, SiGMA aims to catalyse progress and propel Africa and Eurasia towards a new era of prosperity and opportunity. As the countdown to the events begin, anticipation mounts for what promises to be two landmark gatherings of and trailblazers.
The Philippines failed to exit the “grey list” of the Paris-based money-laundering watchdog Financial Action Task Force (FATF).
In a statement, FATF said that being included in the grey list means the country is still under “increased monitoring” – specifically on its progress in resolving within agreed timeframes some strategic deficiencies in its defences against dirty money and terrorism financing.
However, the FATF said that “the Philippines has taken steps towards improving its AML/CFT regime, including by identifying and investigating TF (terrorism financing) cases.”
As of Feb. 23, there are 21 countries on the grey list. The Southeast Asian country was first added to the list in June 2021.
Meanwhile, , the United Arab Emirates (UAE), and Uganda exited FATF’s grey list.Key areas of concern include casinos
The anti-money laundering watchdog highlighted the need for the Philippines to demonstrate effective supervision of designated non-financial businesses and professions (DNFBPs) which encompass sectors such as casinos, real estate agents, lawyers, and accountants.
The FATF also emphasised the importance of mitigating risks associated with casino junkets.Government’s response
In a local media , Philippines’ Anti Money Laundering Council (AMLC) Secretariat Executive Director Matthew David said that despite being retained on the grey list, the “government remains dedicated to strengthening the country’s position in the global fight against financial crimes.”
Moreover, David said the AMLC is “happy that the collaborative effort among agencies in addressing areas for improvement as suggested by the FATF has been cited.”SiGMA Africa – only two weeks away!
With less than a month until the highly anticipated event kicks off in Cape Town, South Africa on the 11th of March, the gaming industry is abuzz with excitement. Building on the success of its inaugural edition in Nairobi, Kenya, in January 2023, SiGMA Africa is strategically positioning itself at the forefront of Africa’s burgeoning gaming landscape. With the continent’s market poised for exponential growth, driven by a rapidly evolving digital ecosystem and increasing mobile connectivity, SiGMA Group recognizes the need to foster collaboration and innovation within the industry. By bringing together leading stakeholders and visionaries in gaming, SiGMA aims to catalyse progress and propel Africa towards a new era of prosperity and opportunity. As the countdown to the event begins, anticipation mounts for what promises to be a landmark gathering of gaming enthusiasts and innovators in the vibrant city of Cape Town.
The SiGMA Eurasia 2024 Awards night, made possibly by courtesy of BetConstruct, was not just a gathering of industry professionals; it was a celebration of innovation, excellence, and philanthropy. AS the evening unfolded, twenty-four awards were handed out in an evening of glamour, entertainment, and giving back, held in grand style at a venue filled with 400 esteemed guests at the Inter Continental Hotel at the Dubai Festival City.
The hosts of the evening, Mark Anthony Borg and Lilly Douse, brought their charm and wit to the forefront, guiding the attendees through a night of celebration and generosity. The culmination of the evening was the auction, hosted by the dynamic Rick Goddard. With his inimitable style and infectious energy, Goddard captivated the audience, driving bids higher and higher with each item up for auction. Including both paintings and sculptures, the auction featured an array of coveted items, all in support of a noble cause. The 7 pieces up for auction were won by Match Liquidity, Payment Center and PIN-UP Partners, who raised an amazing total of €96,000.
What made the auction even more meaningful was that the proceeds would be donated to the , a testament to the industry's commitment to giving back and making a positive impact. Every bid placed was not just a gesture of appreciation for the items on offer but also a contribution to meaningful initiatives championed by the foundation.
Adding to the spectacle were LED dancers, whose electrifying performances dazzled the audience and added an extra layer of excitement to the festivities. Their mesmerizing displays of light and movement added a modern flair to the evening, ensuring that every moment was filled with wonder and delight.
The awards of the night were as follows:
- Media 24 - Best Affiliate 2024
- Chilli Partners - Best Affiliate Program 2024
- WA.Technology - Best Aggregator 2024
- Fastex - Best Crypto Payment Solution 2024
- Spribe - Best Game Provider 2024
- FinteqHub - Industry Rising Star 2024
- GR8 Tech - Best Online Sportsbook Provider 2024
- Imagine Live - Best Live Casino Provider 2024
- Payment Center - Best Online Payment Services 2024
- BFTH arena - Outstanding contribution to gaming 2024
- Playlogiq - Best Platform 2024
- Royal Partners - Best Workplace 2024
- Negrete - Best influencer 2024
- Infocredit Group - Best KYC Solution 2024
- Bets.io - Best Crypto Casino 2024
- Kakadu Casino - Best Casino Operator 2024
- 22bet - Best Sportsbook Operator 2024
- PIN - UP partners - Best Marketing Campaign 2024
- Alfaleads Network - Best Affiliate Network 2024
- Simon Lidzen - Best CEO 2024
- GG.bet - Best eSport Operator 2024
- Uplatform - Best Virtual Sports Provider 2024
- PUNIN Group - Best investor 2024
- 1xbet - Best mobile casino experience 2024