BRINGING TOGETHER THOUSANDS OF LIKE-MINDED DELEGATES
CONNECTING AFFILIATES WORLDWIDE
What is SiGMA Affiliates? Launched in 2016 by the SiGMA Group, SiGMA Affiliates hand picks between 100 and 300 affiliates for an all-inclusive three-night retreat in one exciting city.
Affiliates can apply online but only the ones with active gaming traffic are hand picked for such a retreat. In other words, the selection process boils down to merit.
Those that make the final selection get to share their insights and build long-lasting relationships with fellow affiliates and a few operators.
Launched in 2016, SiGMA Affiliates has taken affiliates on tour across major cities, including: Bucharest, Kiev, Hong Kong, Tallinn, Dubai, Malta, New Jersey, Buenos Aires, and Manila. This exclusive gathering brings together a top tier group of affiliates for an unparalleled networking experience.
Are you an affiliate with good gaming traffic that converts? Join the SiGMA Affiliates community and mingle with fellow Spartans on an all-inclusive retreat.
ABOUT SiGMA AFFILIATES
Affiliates are gold in the iGaming industry and the SiGMA Affiliates is our own bespoke Affiliate Club that gathers all major, upcoming, and affiliate startups within the industry. This Affiliate community facilitates sector-specific sharing of information and more importantly facilitates networking and fostering of business relationships. The club is dedicated to ensuring you, as an affiliate, get the full experience of achieving and setting new goals, meeting new prospects, catching up with existing clients, and being inspired and motivated by your industry peers!
Being part of the SiGMA Affiliates will ensure that as an affiliate you will automatically qualify and benefit from what we at SiGMA, being the world’s authority in Gaming, can provide you with. These benefits are various ranging from exposure in our events and media, tailored introductions to our extensive database of both operators or B2B providers and free invites and perks to attending our industry events. It’s free to join the SiGMA Affiliates. Affiliates requesting to join will be vetted through a membership application process upon submitting a request to join.
6 REASONS WHY YOU SHOULD JOIN
to all our SiGMA shows
on website & social media
ALL EXPENSES PAID
1 PR PER YEAR
to all our media partners
GET ACCESS TO OPERATORS
from the biggest to the freshly licensed ones
Max out on your earn-out
a leading platform in the affiliate marketing industry, is celebrating a milestone. Launched in 2011, the forum was created to provide affiliates with a space to learn, discuss, and stay updated on all things related to affiliate marketing. Over the years, the forum has grown exponentially, boasting close to 500,000 posts today.
The forum’s journey began with local meetups for members in cities like Las Vegas, London, and New York. The turning point came in 2015 when over 500 people attended a meetup in London. This overwhelming response led to the transformation of these local meetups into a full-fledged conference, marking the birth of Affiliate World.Rebranded and revamped
In a strategic move to align the brands, STM Forum was rebranded as Affiliate World Forum. This change has brought several benefits to the members. They now have access to replays of every single presentation held on the stages of Affiliate World conferences. These replays are posted right after a conference ends, at no extra cost to the members. Members also enjoy better prices for conference tickets and have access to bonuses and discounts from friendly companies.
The forum software has also been upgraded for a faster, more efficient user experience. Improved features include easy image and video embedding, a searchable video/media library, and enhanced social functions for better user communication. The forum has also expanded its team of moderators, including industry-known figures like KJ Rocker and Maor Benaim, to better serve members and help them increase their revenue and profits in affiliate marketing.Cultivating a community
Affiliate World Forum offers a wealth of resources for new members, including step-by-step guides, tutorials on various traffic types (POPs, PUSH, Native, FB), and downloadable landing pages or creatives submitted by forum members. The moderator team and other members are always ready to assist, providing advice, identifying campaign issues, and pointing out mistakes. It’s a friendly community where everyone is eager to help each other.
Affiliate World Forum is a community dedicated to the growth and success of its members. As the company celebrates a decade of empowering affiliate marketers, it is moving forward to many more years of innovation, growth, and success.
Better Collective, the leading affiliate in the sports betting industry, has received approval from Playmaker Capital’s shareholders for its €176 million acquisition of the company. This deal positions as the market leader in South America and enhances its position in North America.
The approval was given at an Extraordinary General Meeting held on January 22, where 99.9 percent of the shareholders voted in favour of the deal. This outcome was anticipated, as 49.8 percent of the company’s shareholder capital is owned by directors, officers, and certain shareholders who had previously expressed their consent.
The acquisition, which is expected to close in February, will position Better Collective as the market leader in Latin America while also enhancing its position in the US market.
reported €55 million in revenue and €15 million in EBITDA for the trailing 12-month period in its Q3 financial report. The company’s portfolio includes sports media brands such as The Nation Network, Futbol Sites, and Yardbarker. In addition, Playmaker owns Wedge, a pure affiliate marketing operator acquired in 2022.
Playmaker Capital’s co-founder and CEO, Jordan Gnat, expressed his excitement about the acquisition. He stated that the deal is transformational for Playmaker and its shareholders, taking the company to the next level. He also highlighted the alignment of Better Collective’s vision to become the leading digital sports media group with Playmaker’s goals.
Better Collective aims to bring the post-integrated Enterprise Value/EBITDA of 2026e to below 5x, contrasting with the acquisition’s implied EV/EBITDA multiple of 11.7x based on publicly available financial documents. The company plans to achieve this through enhanced scale, increased product, tech, and marketing investments, operational synergies such as rationalisation, and portfolio improvements including the implementation of performance-based marketing across the business.Progress of Better Collective’s acquisition of Action Network
This acquisition is the second-largest for Better Collective, following its $240 million purchase of Action Network.
In a recent development, Patrick Keane, CEO of Action Network, announced his departure from the company. Despite this, he highlighted the company’s continued growth post-acquisition. Similarly, Playmaker’s leadership team is expected to remain in place to guide the company’s future growth.
Keane expressed pride in what the team at Action Network had built during his tenure as CEO. He noted that while two-thirds of corporate acquisitions are deemed unsuccessful, Better Collective has bucked this trend with a profitable and growing digital media asset in Action Network.
When Better Collective successfully acquired Action Network in the early summer of 2021, Action’s revenue for the 12 months leading up to the sale had exceeded $20 million. This period included several months of full-blown COVID impact. According to an internal email from Better Collective North America CEO Marc Pedersen, the rapid growth has continued and revenues have more than doubled since then. Keane leaves behind a high-performing and fast-growing organization.
Keane served as the chief executive for five years, including during the lead-up to the sale to Better Collective.
Better Collective A/S (BETCO.ST) is trading at SEK261.00, up by 0.38 percent.
Oskar Muhlbach, CEO of Raketech, (photo above), has officially stepped down from his role, leaving the company at a pivotal juncture in the iGaming industry. This significant shift in leadership raises questions about the future trajectory of Raketech and the strategic direction it will take under new leadership.
Period of change for Raketech
Muhlbach’s departure from Raketech marks a pivotal change in the company’s history. As a seasoned executive with a wealth of experience in the iGaming sector, Muhlbach played a crucial role in shaping Raketech’s growth and navigating the challenges of the dynamic industry. His departure brings both challenges and opportunities for Raketech, as the company must now adapt to a new leadership style and vision.
Muhlbach’s tenure as CEO was characterized by a focus on innovation, strategic partnerships, and a customer-centric approach. Under his guidance, Raketech expanded its footprint in key markets, solidifying its position as a leading player in the affiliate marketing space within the iGaming industry. The departure of such a key figure inevitably raises questions about the continuity of the company’s strategies and whether a new leader will bring a fresh perspective or build upon the foundations laid by Muhlbach.
As Raketech enters a period of transition, attention turns to the selection of a new CEO who will steer the company into its next chapter. The appointment of a new leader will undoubtedly impact the company’s culture, strategic initiatives, and relationships with stakeholders. Investors, employees, and industry observers will closely monitor the selection process and the qualifications of the individual chosen to fill Muhlbach’s shoes.
The new CEO will face the challenge of maintaining Raketech’s competitive edge in a rapidly evolving iGaming landscape. Balancing innovation, regulatory compliance, and sustainable growth will be key priorities for the incoming leader. Additionally, fostering a collaborative and dynamic work environment will be crucial for ensuring continuity and employee morale during this transition period.
Oskar Muhlbach’s departure from Raketech calls for a thorough review of the company’s future director and marks a significant turning point for the company.
As the search for a new CEO begins, the iGaming community eagerly awaits the unveiling of Raketech’s next leader and the strategic direction they will chart for the company. Only time will reveal the impact of this leadership change on Raketech’s standing in the highly competitive iGaming industry.
In a strategic move enhancing its tier 1 European portfolio, Gaming Innovation Group (GiG) has successfully launched the renowned online sports operator, Betway, in Portugal. This significant expansion underscores GiG’s commitment to developing partnerships in intricately regulated markets, solidifying its position as a B2B industry leader.
Gaming Innovation Group is a leading iGaming technology company, providing solutions, products, and services to iGaming Operators. Founded in 2012, Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK
GiG continues Tier 1 expansion
This latest development marks GiG’s second B2B partner brand going live in Portugal, introducing Betway under the leadership of CEO Richard Carter and CBO Andrew Cochrane. Both industry veterans, Carter and Cochrane, bring invaluable experience from their roles at SBTech and DraftKings, respectively, further amplifying GiG’s capabilities in delivering commercial growth.
The move aligns seamlessly with GiG’s focus on expanding its high-profile partnerships across sportsbook, next-generation platform, and AI solutions.
Roll out in the Portuguese market
Having clinched EGR’s Full Service Platform and Multi-Channel Supplier of the Year for 2023, GiG’s success is attributed to its innovative suite of solutions tailored for tightening global legislation. Portugal, with its robust regulatory framework and a taxation structure demanding configurable solutions, becomes a strategic market for GiG’s cutting-edge offerings. The company’s emphasis on acquisition and retention, coupled with market-leading features, positions it as a driver of growth for operators worldwide.
Portugal’s booming online gaming market
As the Portuguese online gaming market witnesses a remarkable surge with a record €658.6m revenue in 2022, GiG stands poised to capitalize on this opportunity.
With 28 licence holders, including 12 for sports betting and 16 for iGaming, the market offers a fertile ground for expansion. Andrew Cochrane, Chief Business Officer at GiG, expressed pride in the partnership with Betway, emphasizing the launch as a pivotal moment in GiG’s journey as a B2B market leader.
Anthony Werkman, CEO of Betway, echoes the sentiment, stating, “This GiG platform will help play a role in expediting our objectives to elevate the sports betting experience for existing Betway customers in Portugal and appealing to new ones.”
Collaborating to achieve shared goals
In response to the collaboration, Cochrane stated, “This is a very exciting time to be a part of GiG,” highlighting ongoing investments in product and technology capabilities to secure Tier 1 client wins and enhance features for existing clients. Betway’s CEO, Anthony Werkman, expressed optimism, emphasizing the collaborative synergy between the two teams in reaching shared goals and aspirations within Portugal.
MEET THE iGAMING AFFILIATES
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Paul van Deursen
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Country Manager Italy
Knut Thomas Smith
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CEO & Founder
S. Karamouzis & C. Lagios
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