Accor’s announces ambitious $300m casino resort in Subic Bay

Lea Hogg 2 months ago
Accor’s announces ambitious $300m casino resort in Subic Bay

The French hotel giant, Accor International Group, has embarked on an ambitious venture with the groundbreaking of a $300 million casino resort in Subic Bay, Philippines. This project is not just a significant investment in the local economy but also marks Accor’s first casino in Southeast Asia.

Transformation of Subic Bay

Subic Bay, once a major US Navy base, is now poised to become a hub of economic activity thanks to Accor’s investment. The resort, situated in the Subic Special Economic and Freeport Zone, is expected to catalyze economic development, drawing tourists and creating jobs. Eduardo Jose Aliño, chairperson of the Subic Bay Metropolitan Authority, expressed excitement about the project’s potential to elevate the freeport’s economic status.

Accor’s global presence is formidable, with over 40 brands and 5,600 hotels worldwide. In the Philippines, Accor has already established 11 hotels. The new resort will feature two hotels – the Ibis Styles and Mercure – both catering to different market segments. The Ibis Styles Subic, an economy hotel, and the Mercure Subic, a midscale property, are set to open in the coming years, offering a combined total of 425 rooms and various amenities.

The inclusion of a casino in the resort is a strategic move by Accor, leveraging its experience in the gaming industry. The resort’s casino is anticipated to attract a diverse clientele and compete with the existing PAGCOR-operated casinos in the area. With PAGCOR planning to transition to a regulatory role by 2026, Accor’s resort could play a pivotal role in reshaping the local gaming landscape. The construction of Accor’s casino resort is expected to have a positive economic impact on Subic Bay and the Philippines. Research suggests that such developments can lead to job creation, infrastructure improvements, and increased tax revenues. As Accor’s resort takes shape, it promises to be a cornerstone of Subic Bay’s economic resurgence and a testament to the region’s growing appeal as a premier destination for both leisure and business travellers.

SiGMA Americas

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