SiGMA

Acquire.Bet and LeadHouse announce strategic partnership

Posted: Nov 07, 2022 17:05 Category: Casino , Industry Digest , Online , Posted by Omnia Ramadan

Aquire.bet, a leading US-facing player acquisition agency, has brought in LeadHouse, a leading igaming performance marketing and affiliate network, to help drive growth in its CasinoAffiliatePrograms.com (CAP) network.

The partnership will see LeadHouse provide full management services to CAP, with LeadHouse Commercial Director Josh Feigin moving into the role of Managing Director to help drive the business forward and accelerate growth in the rapidly expanding US market.

As Managing Director of CAP, Feigin will be responsible for worldwide markets where CAP currently has a wide footprint and an established reputation as one of the leading networks, matching affiliates with the best brands and most lucrative commercial deals.

The partnership was secured as part of Acquire.bet’s operational optimization strategy to accelerate its revenue growth in the US where it currently holds four casino and six sportsbook state licences. CAP is breaking down the barriers to entry for publishers and, in turn, deliver top-quality traffic to the operators that advertise on its platform.

Allan Stone, President at Acquire.bet, said: “Over the last 20 years we have established CasinoAffiliatePrograms as the leading igaming focused performance network in core markets around the world. The time has now come for us to scale our ability to drive accelerated growth for our partners in the US. To do that we need best of breed talent with a proven track record of delivering results, and

what better partner than LeadHouse.

Profile photo of Iain Macleod
Iain Macleod, Managing Director at LeadHouse.

“Josh is the perfect candidate to take CAP and drive the business forwards, both in our strategically important core US Market and RoW markets. This is a breakthrough partnership for CAP and, with the assistance of LeadHouse combined with Josh’s experience, skill and passion, one that will be a big success.”

Josh Feigin, Managing Director at CAP, added: “My relationship with CAP has been based on long-standing trust and mutual respect for each company’s position in the market.

“By working directly with the tech-focused team at CAP, we can offer a full turnkey solution for all publishers looking to access regulated US revenue. Being one of the biggest and fastestgrowing markets, I look forward to accelerating an industry-leading solution that is accessible for everyone.”
Iain Macleod, Managing Director at LeadHouse, said: “The strategic partnership with CAP shows our commitment to building long-term, mutually beneficial relationships with our most trusted partners.

“Although an affiliate network at heart, we are also excited to grow our in-demand, embedded services product which offers a fully managed service for advertiser and affiliate partners alike.”

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