Aviator Takes Flight In Africa
With leading Turbo Game provider, Spribe, having teamed up with Betway to take the African online casino market by storm, we take a closer look at how the partnership has enabled their Aviator title to soar to new heights in the continent.
Established in 2018, Spribe is a studio that’s never been afraid to go against the grain. While the majority of software providers were busy developing the features of their slot catalogues, Spribe was instead focused on creating an all-new brand of Turbo Game – and while other studios have mainly expanded their outreach in Europe and the U.S., Spribe has always been happy to look further afield.
Yes, the brand is well-known by players in the U.K., Italy, Romania, Latvia, Bulgaria and Greece, but Spribe has also walked the less travelled path by introducing games in markets across South American and – most recently – Africa as well. Having teamed up with leading African-facing operator, Betway, in the latter, the brand is already enjoying great success in the region with further expansion planned.
Although Africa is, for the most part, some way behind the rest of the world in terms of online gaming regulation, there’s nothing to expressly prevent customers in most African countries from playing at offshore casino sites. Betway has already harnessed this fact to great effect in the continent while also acquiring a license to operate in South Africa – where online gambling is legal – making it one of the most prominent brands in the region and an ideal platform to host Spribe’s innovative range of games.
While Spribe titles will go live at Betway in South Africa in just a couple of weeks, the studio has been providing games to players in Ghana, Zambia, Nigeria, Kenya and Tanzania for some time, meaning it’s already an established and popular brand that’s enjoyed by a large cross-section of players in Africa. Undoubtedly the most successful release in Spribe’s exciting collection of Turbo Games is the brand’s flag-ship title, Aviator.
A simple yet intuitive game that combines skill elements with social interaction, Aviator requires players to select their stake and watch as a virtual plane takes flight. As the plane chugs its way across the screen, a prize multiplier will steadily increase – but if it flies away completely, the round is over and the stake is lost. As such, players must choose the perfect moment to cash out.
This engaging mechanic – coupled with Aviator’s lightweight build and mobile-friendly design – has helped the game develop a loyal following in Africa, where the majority of users choose to play via smartphone. On top of this, the popularity of social media platforms in the continent means that Aviator’s built in live chat facility has also proved a huge hit with African players, feeding into the community aspect of the game by allowing them to chat to one another while sharing their big wins.
By introducing African audiences to Aviator and the other Turbo Games in their growing portfolio early, Spribe has already secured a market leading position in the region through its partnership with Betway. With the upcoming launch in South Africa certain to strengthen this further, it won’t be long before even more players take to the skies with the hit studio to discover what all the fuss is about.
Join us: 14 – 18 November, 2022 for Malta Week
One of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion-dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector.
