Barbara Bang cements global footprint with landmark certifications and loyalty programme rollout

News Team 1 month ago
Barbara Bang cements global footprint with landmark certifications and loyalty programme rollout

The online gaming industry has become increasingly competitive, with providers constantly vying for positions in newly regulated jurisdictions worldwide. One company in this rapidly evolving landscape has emerged as a rising star – Barbara Bang.

In April 2024, Barbara Bang obtained certification by Gaming Associates to operate in the lucrative Colombian market. This latest regulatory approval follows the company receiving a certification from BMM Testlabs to offer its renowned gaming content in Bulgaria.

These new certifications build upon Barbara Bang’s already extensive global footprint. The company previously secured Gaming Associates certificates for Malta, Romania, Portugal, and Sweden, allowing it to deliver its 70+ games to players across these jurisdictions. The company is also working to expand this regulatory approval even further, with certifications in the pipeline for Italy and Peru.

“Obtaining these latest certifications is a testament to the quality and compliance of our gaming products,” said Ahikam Raviv, Barbara Bang’s Head of Partnerships and Business Development. “As we continue our global expansion, players in newly regulated markets will soon be able to experience the unparalleled excitement and entertainment that our games provide.”

Innovative loyalty programme enhances player experience

Beyond the significant licensing achievements, Barbara Bang is also enhancing player involvement through the rollout of the promising Drops&Wheels loyalty programme. This unique initiative allows users to earn rewards via random prize drops and wheel spins.

Furthermore, through this programme, the company adds a strong retention tool for casinos, which addresses the following challenges:

  • The opportunity to win additional cash prizes on the partner platform, fully covered by Barbara Bang
  • Reducing the platform’s bonus cost in this way
  • Revenue increase
  • Greater player engagement

“We help casinos make players exclusive, so they play only here and nowhere else,” says Ahikam Raviv.

Indeed, the Drops&Wheels loyalty programme motivates players to play exclusively on a specific platform and no other. It happens because a user only progresses in the loyalty scale within a particular casino. If a customer switches to another platform, they must start from scratch.

Additionally, Barbara Bang proposes to increase the number of Drops&Wheels and prize amounts by partnering to enhance the effect of the loyalty programme and retain users more effectively. In this case, casinos can get an extra touch as the Wheel will be branded to match the gaming platform.

Ambitious Global Expansion Plans

The expansion of Barbara Bang’s certifications and loyalty programme comes at an opportune time as the company sets its sights on further global growth in 2024. Among expansion plans are Brazil, Bosnia and Herzegovina, the Netherlands, South Africa, Switzerland, Argentina, Estonia, Canada and Serbia.

With its strengthened regulatory standing and enhanced loyalty offerings, Barbara Bang is well-positioned to solidify its reputation as a premier provider of online casino entertainment on the global stage. The future looks incredibly bright for this gaming brand as it pushes the boundaries of what’s possible in the digital gambling realm.

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