Best strategy for acing betting and gambling ads in the new iGaming season

's state-owned horse race betting operator, Norsk Rikstoto, reported a 4 percent decrease in gross gaming revenue (GGR) for the year 2023. Despite this decline, the operator managed to contribute NOK516 million (€44.0 million) to Norwegian equestrian sport.  

Turnover from racing products experienced a similar 4 percent decrease, amounting to NOK3.14 billion (€268.8 million). Notably, NOK1.75 billion (€149.8 million) was generated from betting on foreign horse races, highlighting the diverse nature of Norsk Rikstoto's offerings.  

After paying out NOK2.19 billion (187.5 million) in winnings to players, Norsk Rikstoto's GGR stood at NOK952.2 million (€81.5 million), reflecting the overall decline compared to the previous year. Despite this, the operator's net operating income surpassed NOK1.0 billion (€85.6 million), albeit still down by 4 percent year-on-year.  

Norsk Rikstoto emphasized its commitment to responsible gambling and operational efficiency under 's new gambling law. The operator reduced total operating expenses by 6 percent, focusing on cost optimization while maintaining a solid foundation for its operations.  

Despite the revenue decline, Norsk Rikstoto continued its significant contributions to equestrian sport in Norway. The operator paid NOK515.8 million (€44.1 million) to good causes in the sector, reaffirming its commitment to supporting the community and creating positive societal impact.  

In a Gaming Intelligence report, Norsk Rikstoto's managing director, Camilla Garmann, was quoted highlighting the importance of equestrian sport in Norwegian society, emphasizing its role in inclusion, health, and job creation. The operator remains dedicated to supporting equestrian activities and distributing profits to various stakeholders within the industry.  

While facing a revenue decline in 2023, Norsk Rikstoto maintains its focus on responsible gambling, operational efficiency, and supporting Norwegian equestrian sport. Despite challenges, the operator continues to play a vital role in contributing to the welfare of the community and promoting the sport of horse racing in the country.  

Upcoming SiGMA event: SiGMA Asia 2024, 3 – 5 June. Find all the details .

Macau's international visitor arrivals have shown a remarkable recovery, reaching 68.2 percent of 2019 levels in the first quarter of 2024. 584,026 foreign tourists visited during this period, signifying a robust resurgence in tourism activity. 

Data from Macau’s shows that the Philippines emerged as the leading source market for the Special Administrative Region’s (SAR) international visitors, with over 114,000 tourists arriving in the first quarter. This represents a substantial 23.7 percent increase compared to the same period in 2019. The proximity of Macau to Hong Kong may have contributed to this surge, given the significant number of overseas Filipino workers (OFWs) in Hong Kong. 

Visitor numbers from Malaysia, Indonesia, and Thailand have also rebounded significantly, reaching 70.8 percent, 89.2 percent, and 89.2 percent of their respective 2019 levels. This resurgence underscores the gradual recovery of tourism from Southeast Asian countries to Macau. 

However, visitor numbers from Northeast Asian markets, particularly South Korea and Japan, have lagged. Macau received only around half of its pre-COVID levels of Korean visitors and around 40 percent of Japanese visitors in the first quarter of 2024. 

In long-haul markets, visitors from the U.S. have shown a moderate rebound, reaching 66.5 percent of the 2019 first-quarter level. While not as robust as some regional markets, this recovery indicates a gradual resurgence in long-haul tourism to Macau. 

Overall, 's visitor arrivals surged by an impressive 79.4 percent year-on-year in the first quarter of 2024, totalling 8,875,757. This recovery represents 85.7 percent of the figure recorded in the same quarter of 2019, highlighting a significant step towards pre-pandemic tourism levels. 

Upcoming SiGMA event: SiGMA Asia 2024, 3 – 5 June. Find all the details .

The National Football League (NFL) has reinstated Philadelphia Eagles cornerback Isaiah Rodgers Sr., following a suspension for violating the league’s gambling policy. Rodgers, who missed the entire 2023 season due to the suspension, is now expected to compete for significant playing time in the upcoming 2024 season.

Rodgers was suspended in June 2023 for placing bets on NFL games through an online sportsbook. The 26-year-old player, who joined the Eagles two months after his suspension, claimed that the bets made from the sportsbook account registered in his name were on behalf of friends and family in Florida. At that time, online betting was not authorized in Florida until December 2023.

The NFL’s gambling policy strictly prohibits all forms of wagering on league games and within team facilities. Despite this, Rodgers placed over 100 bets for others, with the average bet amount ranging between $25 and $50. Notably, Rodgers, a sixth-round pick from UMass, also placed a $1,000 bet on the over/under rushing yards for Indianapolis Colts running back Jonathan Taylor.

Rodgers’ career stats include 90 combined tackles and three interceptions in 45 games. His reinstatement comes as part of a larger wave of reinstatements by the NFL, which also lifted the suspensions of five other players earlier this week. These players, all free agents entering the upcoming season, include defensive end Shaka Toney, wide receiver Quintez Cephus, defensive end Rashod Berry, safety C.J. Moore, and defensive end Demetrius Taylor.

Both Berry and Rodgers were members of the Colts when they were suspended in 2023. Another player, Denver Broncos defensive end Eyioma Uwazurike, who was suspended for allegedly wagering on league games in 2022, can petition for reinstatement in July.

The of the sport. However, the recent wave of suspensions and reinstatements highlights the challenges the league faces in navigating the complex landscape of sports betting.

There have been several notable cases of NFL player suspensions in recent years. Here are a few:

• Jameson Williams: A wide receiver for the Lions, Williams was suspended for six games for betting on college football games while at the Lions’ practice facility.
• Stanley Berryhill: Also a wide receiver for the Lions, Berryhill was suspended for six games for betting on college games inside Detroit’s practice facility.
• Derrius Guice: In 2021, this running back was suspended for six games due to domestic violence.
• Antonio Brown: In 2020, this wide receiver was suspended for eight games due to multiple violations of the personal conduct policy.
• Kareem Hunt: In 2019, this Cleveland running back was suspended for eight games following an assault that was caught on video.

These cases highlight the NFL’s commitment to maintaining the integrity of the sport and enforcing its policies on personal conduct and gambling.

Svenska Spel, a major player in the gaming industry, recently disclosed its Q1 2024 financial results, which painted a picture of mixed fortunes. The company’s net revenue for the quarter was SEK1.96 billion ($0.18 billion), marking a marginal 1 percent decrease compared to the same period last year. This dip in revenue has been attributed to the restructuring efforts within the Casino Cosmopol and Vegas business area.

A detailed examination of the revenue reveals that the net gaming revenue for the Casino Cosmopol and Vegas business area plummeted by 32 percent to SEK 169 million. This downturn was primarily due to the extensive restructuring of Casino Cosmopol, the closure of Casino Cosmopol branches in Malmo and Gothenburg, and reduced operating hours at the remaining Stockholm casino.

The sports and casino business area also experienced a revenue decline of 3 percent to SEK 549 million. This decrease is linked to less favourable outcomes for the pool games.

Despite these challenges, , registering a 6 percent growth compared to the same period last year. The online segment generated a total of SEK 1.09bn, accounting for 56 percent of the group’s total revenue for the quarter.

The Lottery division, also known as Tur, had a successful quarter with net gaming revenue rising by 6 percent to SEK1.24 billion. This growth was fuelled by the Eurojackpot and the sustained sales growth of the game Triss.

However, the operating profit for the first quarter took a significant hit, plunging by 49 percent to SEK 310 million. Svenska Spel attributed this decline to several costs incurred during the quarter, including the liquidation of the casinos in Malmo and Gothenburg, restructuring costs associated with the group’s review, and a penalty fee.

In a noteworthy development, Svenska Spel announced the appointment of Gustav Georgson as its new Head of Community Relations and Public Affairs at the beginning of the month. This move is expected to bolster the company’s community engagement and public relations efforts moving forward.

This analysis provides a comprehensive overview of Svenska Spel’s Q1 2024 performance, highlighting the challenges and successes encountered by the company during this period. As the gaming industry continues to evolve, Svenska Spel’s ability to adapt and innovate will be crucial in maintaining its competitive edge.

Svenska Spel stands among several key players, each with their unique offerings and strategies. Let’s delve into a brief comparison. Firstly, we have Goals, a company that has carved out a niche for itself in the domain of football games. Their focus on this specific area sets them apart in the gaming industry. The company offers a variety of gaming solutions, including casino and live casino games, as well as sports gaming solutions. Then there’s Flax Innovations, a B2B Sports Tech company that has chosen to specialize in interactive betting solutions. Its focus on this particular aspect of the industry differentiates them from their competitors.

The gaming industry is a dynamic and competitive field, with each of these competitors bringing unique strategies to the table. When comparing them, it’s important to consider factors such as market share, revenue growth, product offerings, customer base, and technological advancements.

It’s also worth noting that the performance of Svenska Spel and its competitors have been influenced by regulatory changes, technological innovations, market trends, and consumer preferences.