BetMGM announces exclusive betting partnership with Elon Musk’s X

Jenny Ortiz 1 week ago
BetMGM announces exclusive betting partnership with Elon Musk’s X

BetMGM, the sports betting and iGaming operator, formally announced it has forged a strategic partnership with X (formerly Twitter), becoming the social media platform’s exclusive Live Odds Sports Betting partner. 

As reported by Entain on Friday, the partnership is the first-of-its-kind between a premier social media brand and a sports betting operator that will integrate BetMGM’s odds and branding into X, with each game linking to BetMGM’s website and app.

The partnership initially gave users in the United States access to the latest betting odds on professional football.

Entain quoted BetMGM CEO Adam Greenblatt saying, “X is the center of the sports world’s conversation 24 hours a day, seven days a week.”

“Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform’s interaction around sports,” Greenblatt added.

As for X, the partnership means bringing sports closer to their user.

“Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams,” X CEO Linda Yaccarino said in a statement.

In January, X shared it had penned a deal with BetMGM, signaling a strategic move into the realm of sports betting integration on the social media platform.

As of December 2023, BetMGM held a 17 percent market share in U.S. online sports betting, securing the third-largest position in the competitive U.S. sports betting industry, trailing behind DraftKings and FanDuel. BetMGM is a partnership between MGM and Ladbrokes parent company Entain.

Join us at SiGMA Eurasia in Dubai

The fourth edition of SiGMA Eurasia will once again be held at the InterContinental Dubai Festival City. Held between the 25 and 27 February 2024, the summit provides invaluable opportunities for attendees to network with industry professionals, gain exposure to the latest tech and innovations in the sector, meet key decision makers, and gain insight into new markets.  

Share it :

Recommended for you
Shirley Pulis Xerxen
17 hours ago
Lea Hogg
17 hours ago
Shirley Pulis Xerxen
17 hours ago
Lea Hogg
17 hours ago
Lea Hogg
17 hours ago
Jenny Ortiz
17 hours ago
Jenny Ortiz
3 days ago
Jenny Ortiz
3 days ago
Jenny Ortiz
3 days ago
Jenny Ortiz
3 days ago
Lea Hogg
4 days ago
Jenny Ortiz
4 days ago
Lea Hogg
4 days ago
News Team
4 days ago
Jenny Ortiz
4 days ago
Jenny Ortiz
4 days ago
Jenny Ortiz
4 days ago
Lea Hogg
5 days ago
Lea Hogg
5 days ago
Jessie
5 days ago
News Team
5 days ago
News Team
5 days ago
Lea Hogg
5 days ago
Lea Hogg
6 days ago
Shirley Pulis Xerxen
6 days ago
Lea Hogg
6 days ago
News Team
6 days ago
Shirley Pulis Xerxen
6 days ago
Jenny Ortiz
6 days ago
Jenny Ortiz
6 days ago
Jenny Ortiz
6 days ago
Lea Hogg
1 week ago
News Team
1 week ago
Lea Hogg
1 week ago
Lea Hogg
1 week ago
Jenny Ortiz
1 week ago