Betsson purchases 70% of Colombian gaming operator Colbet, continuing LatAm expansion
Betsson purchases a 70% portion of the Colombian operator Colbet, continuing to move through the South American markets.
Colombia has one of the strongest gaming markets in Latin America, mainly focused on sports betting and providing one of the most complete regulatory scenarios in the continent. Although Colombian market is still young, the legislation covers sports betting, live casinos, casino games, virtual games and eSports.
As part of Betsson’s expansion plan for Latin America, CEO Pontus Lindwall commented that the Betsson purchases of the Colombian gaming operator Colbet was a very important step for the company, helping it to strengthen its position in the continent and to penetrate in the online casino and sports book vertical in Colombia. (As reported by the website Focus LatinoAmerica).
The Betsson purchases process was very similar to when Betsson acquired 75% of the Brazilian sports betting operator Suaposta back in 2019, allowing for the company to now have its footprint across two huge and booming sports betting markets.
Colbet, in Colombia, was one of the first companies to hold a license in order to operate online games in the country. The operator provides sports betting, casino games and live games. Moreover, with the migration to Betsson’s platform, the players will be able to access a domain with cutting edge technology and a complete payment system.