The first regulated iLottery and online sports betting solution has been launched in Brazil with a strategic partnership between NeoGames and Intralot do Brasil. The long-term project will secure Neogames’ entry into the Brazilian market and the company will provide iLottery and online sports services to the lottery operator, Loteria Mineira. The undertaking will be supported by NeoGames’ recent acquisitions of Aspire Global for managed services and BtoBet for online sportsbetting.
CEO of NeoGames Moti Malul said that the company was excited to launch in the Brazilian market and to partner with Intralot do Brasil. “Together we will provide online lottery and sports betting players in Minas Gerais with a first-class online gaming experience” he said. The implementation of the innovative cloud-based solution will be delivered through the company’s NeoSphere platform.
Interlot do Brasil CEO Sergio Alvarrenga added that the partnership with NeoGames is a natural fit for the two parties that are market pioneers in the sector. He explained that the collaboration is part of an expansion plan to roll out licences for new states.
Brazil had spent years attempting to regulate sports betting, with the senate passing Federal Law No. 13,756/2018 to legalise fixed-odds land-based and online sports betting for the last four years ago. The news that Brazil’s newly elected government is set to regulate sports betting has been met very positively by the sector. Former President of Brazil Jair Bolsonaro was not willing to sign Brazil’s sports betting regulators before the deadline expired.
Intralot do Brasil
Operating in over 52 jurisdictions globally, Intralot do Brasil was established in 1992 and today has a workforce of 5,100 employees.
The company develops innovative technology solutions that support land base and online gaming sectors. The company reported global annual revenues in excess of 1 billion Euros. It is headquartered in Brazil. The company’s award winning high performance games are available through important strategic partnerships include Multplix, Minas 5, Totolot, Totogol and Speed Race. The distributed prize pool is one of the reasons that explains the good performance of the games.
NeoGames is a global provider of iLottery complete solutions to national and state-regulated lotteries through omnichannel platforms that include sportsbetting and igaming. Establised in 2018, Neogames is listed on NASDAQ under the ticker symbol of NGMS.
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