SiGMA

CashMagnet Launches A New Flagship Brand – TopCasinos

Posted: Nov 10, 2022 12:17 Category: Casino , Industry Digest , Online , Posted by Omnia Ramadan

CashMagnet Ltd (“CashMagnet”), the leading affiliate behind globally-recognised Mr. Gamble, is launching a new flagship brand – TopCasinos.

TopCasinos is the premiere site for casino comparisons, where players can easily access relevant and valuable information on any online casino. The new flagship builds on Mr. Gamble’s success — the Casino Comparison Tool. TopCasinos offers the most expansive and user-friendly comparison tool in the iGaming industry.

Solving Player Pain Points with Innovation

Players today face a significant pain point of needing help finding the best casino for them. The award-winning Casino Comparison Tool is CashMagnet’s innovative answer to that. Players can filter a selection of the best online casinos based on their own criteria to find a betting site that ticks all their boxes.

The upgraded product is the outcome of aggregating over a thousand licensed online casinos and millions of data points: from bonus information, wagering requirements, license status to the games catalog, banking methods, and more. The data is stored in a warehouse that powers a bespoke CMS developed in-house. CashMagnet is able to manage web assets with accurate and always up-to-date information. This works in harmony with one of the core initiatives to fact-check all information the company is publishing.

CashMagnet’s Mission

Currently, the company is on a mission to independently verify casinos worldwide and deliver unbiased, player-friendly information such as the withdrawal process.

Paavo Salonen, Co-Founder and Chief Operating Officer of CashMagnet “To disrupt the industry we focused on hiring the best people to build the best product,” shared Paavo Salonen, the Co-Founder and Chief Operating Officer of CashMagnet. “We are determined to push the boundaries of what a casino comparison site should be inside and out. TopCasinos aggregates as much data as possible and presents it in the most helpful way — a modus our sector has never seen before.” The team has grown to 28 people from around the world.

CashMagnet’s brands have a social following of over 45,000 active members. The goal has always been to build world-class products with a strong focus on organic growth and helping the players.

Jonas Kyllönen
Jonas Kyllönen

Jonas Kyllönen, Co-Founder and Chief Marketing Officer of CashMagnet “We always place the players first. We know the players better than anyone by actively playing with them. It’s a personal touch proven with over 10,000 live stream hours,” said Jonas Kyllönen, Co-Founder and Chief Marketing Officer of CashMagnet. “Players trust us and our brands showcase a significant volume of returning visitors due to this ethos.”

Growth and Operator Satisfaction

The once-small affiliate project started by Paavo Salonen and Jonas Kyllönen in Finland now demonstrates monumental success globally. On the organic front, Mr. Gamble ranks top for some of the most sought-after commercially viable keywords that even the industry giants are after. Operators of different operational capacities are thriving with incoming new depositing customers and a loyal following thanks to CashMagnet securing millions of organic pageviews from over 200 countries in 2022 alone.

CashMagnet showcases strong growth throughout the year, featuring multiple awards nominations and wins while reaching new partnerships with companies like Skrill and emboldening existing ones.

Join us: 14 – 18 November, 2022 for Malta Week

One of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion-dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector.

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