Checkd Dev returns to enhance Sky Sports Fantasy Football game ahead of World Cup

Content Team 1 year ago
Checkd Dev returns to enhance Sky Sports Fantasy Football game ahead of World Cup

Fast-growing igaming technology business Checkd Dev has enhanced the free-to-play Sky Sports Fantasy Football (SSFF) game to incorporate the 2022 World Cup.

The SSFF platform, which includes integrated customer management elements from Sky Betting & Gaming, will be available to play through native iOS and Android apps and the SSFF website during the tournament in Qatar. It follows an ongoing campaign providing the domestic Premier League competition app and platform to Sky Sports.

In addition, Checkd Media is back in its role as a promotional partner ahead of the World Cup. The campaign will focus on the chance for players who missed out on selecting the likes of Premier League top scorer Erling Haaland to gain a second chance at glory during the World Cup.

The extension of the Media relationship follows a campaign that achieved over 18 million impressions and 1.5 million views during 2021-22, before Checkd Media was re-selected to drive awareness ahead of the current Premier League season.

Checkd Dev’s production of a fully rebuilt, future-proofed app and web-based platform for the game was bolstered by an outstanding and unrivalled stability record during 2021-22, with SSFF experiencing no downtime across the whole season.

The World Cup project is the latest of several high-profile media alliances for the tech development arm of Checkd Group.

Adam Patton, Checkd Dev MD, said: “The World Cup is the pinnacle of the global game and it’s fantastic to have been presented with the opportunity to create a Sky Sports Fantasy Football game that incorporates it. The news follows on from our creation of a platform last season that not only contained improved functionality but also a great deal of stability.

Profile photo of Luke Lockwood
Luke Lockwood, Sky Bet Senior Product Manager.

“Sky Sports Fantasy Football is a sophisticated and popular game that fans love and it’s a major boost for the Checkd Group to be the key delivery partner once again following a similarly successful second season in 2022-23, in which we once again leveraged our highly engaged social audiences.”

Luke Lockwood, Sky Bet Senior Product Manager, said: “Sky Sports Fantasy Football is a hugely popular game and it is vital that we utilise a platform that provides stability as well as enhanced features for our players. We believe Checkd Dev will deliver a World Cup contest that delivers the goods across mobile and desktop platforms, while as our promotional partners Checkd Media will make plenty of noise around the game to help drive sign-ups.”

Will Tyrrell, Director of UK Media at Checkd Media, said: “It has been fantastic to see Sky Sports Fantasy Football engage so well with our communities once again this season following the promotion of the competition through our popular channels. We look forward to putting together a similarly entertaining and engaging campaign around the World Cup game to capture the imagination of our audience.”

Join us: 14 – 18 November, 2022 for Malta Week

One of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion-dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector.

Share it :

Recommended for you
Jenny Ortiz
1 day ago
News Team
1 day ago
News Team
1 day ago
Lea Hogg
1 day ago
Jenny Ortiz
1 day ago
News Team
1 day ago
Jenny Ortiz
1 day ago
Lea Hogg
2 days ago
Lea Hogg
2 days ago
News Team
2 days ago
News Team
2 days ago
Lea Hogg
2 days ago
Lea Hogg
2 days ago
Jenny Ortiz
2 days ago
Jenny Ortiz
2 days ago
Jenny Ortiz
2 days ago
Lea Hogg
3 days ago
Lea Hogg
3 days ago
News Team
3 days ago
Lea Hogg
3 days ago
Lea Hogg
3 days ago
News Team
3 days ago
Jessie
3 days ago
Lea Hogg
3 days ago
Jenny Ortiz
3 days ago
Jenny Ortiz
3 days ago
Jenny Ortiz
3 days ago
Lea Hogg
4 days ago
Shirley Pulis Xerxen
4 days ago
Shirley Pulis Xerxen
4 days ago
Lea Hogg
4 days ago
Katy Micallef
4 days ago
News Team
4 days ago
Shirley Pulis Xerxen
4 days ago
Jenny Ortiz
4 days ago
Lea Hogg
5 days ago