SiGMA

Danske Spil extends long-standing OpenBet partnership with new three-year contract

Posted: Oct 17, 2022 13:08 Category: Casino , Industry Digest , Online , Posted by Omnia Ramadan

OpenBet, a leader in sports betting entertainment, has extended its long-term partnership with Danske Spil, reaffirming its position as a leading provider of sports betting technology, content and services to World Lottery Association (“WLA”) members across the globe.

The leading Danish lottery and gaming operator has renewed its trust in OpenBet, extending its existing contract to the end of 2025, with the option of an additional year included. The commitment shown by Danske Spil ensures OpenBet remains an integral partner of the lottery’s established sportsbook brand, Oddset, powering its unrivalled mobile and online sports betting platform, as well as more than 2,700 retail betting terminals across Denmark.

With this new contract extension, both companies will collaborate closely to engineer match-winning strategies for the highly regulated Danish market. Ahead of this winter’s World Cup tournament, Oddset will implement new features to assist with customer acquisition efforts, as well as access OpenBet’s premium content proposition powered by SportCast, consisting of the pioneering BetBuilder product and its pre-canned version.

This latest agreement demonstrates OpenBet as a leading sportsbook provider to lotteries worldwide, with seven WLA members currently live with its sports betting technology, content and services.

Karsten Fogh Holanng, CEO of Danske Spil.

Karsten Fogh Holanng, CEO of Danske Spil, said: “OpenBet has been a valued partner of Danske Spil since 2013, and we remain extremely impressed by the company’s continued ambitions to elevate the sports betting experience.

“With this contract extension, we are in a stronger position to further evolve our online and retail offering, bringing the safest and most exciting products for bettors to enjoy. OpenBet has raised the game and we are looking forward to offering the widest range of products and markets to our loyal customer base.”

Nikos Konstakis, Chief Product Officer at OpenBet, said: “We are delighted that our long-term partner, Danske Spil, has shown its commitment to our platform technology, content and services. Denmark is one of the most competitive regulated markets in Europe and we will continue working closely with Danske Spil, the market leading lottery and gaming operator to ensure it has all the products required to differentiate itself, as well as become the operator of choice for bettors as they seek world-class betting experiences.

“Crucially, Danske Spil’s decision to trust OpenBet for a further three years reiterates why we are the leading sportsbook provider for WLA members. We are more determined than ever to work alongside lotteries to deliver quality and robust sports betting products and services.”

Focus on opportunities in Malta

Join us: 14 – 18 November 2022 MALTA
Being one of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector. Our networking activities, including the extra cultural excursions, dinners, and networking drinks are solely open to Premium and Platinum ticket holders. Choose your ticket type here.

SiGMA – World Gaming Festival – SiGMA 2022: MFCC, Malta

SiGMA World is a leading platform for igaming, betting & esports industries. With a well-earned reputation for networking events.

Related Posts

IMG ARENA to buy Leap…

IMG ARENA said it had agreed to buy Leap Gaming to boost its sportsbetting content, building on an existing relationship. …

India asks Google to drop…

India has requested Google not to display surrogate adverts for foreign betting companies, the Mint newspaper reported on Wednesday. In…

MegaPari is a Rising Star…

EGR Nordics Awards honor operators and service providers that showed outstanding excellence in creativity and performance in providing online gaming…