Evolution’s strategic acquisition of Malta-based casino provider

News Team 2 weeks ago
Evolution’s strategic acquisition of Malta-based casino provider

Evolution, a leading live casino provider, has announced its strategic acquisition of Livespins, a Malta-based casino streaming supplier. This move marks a significant step in Evolution’s growth strategy, further strengthening its position in the online gaming industry.

New Era in Live Casino Gaming

The acquisition deal, valued at an upfront cash consideration of €5 million, also includes an earn-out based on Livespins’ performance in 2026. The transaction is expected to be completed in Q2 2024, subject to certain closing conditions.

Livespins, part of the portfolio of VC investment firm happyhour.io, offers an innovative approach to online casino gaming. It integrates live streaming with online casino play, allowing viewers to “bet behind” their favorite streamers or brand ambassadors. This novel way of playing adds a new social category of live entertainment to the online gaming scene.

Evolution’s acquisition of Livespins aligns perfectly with its recently unveiled “Product Leap” strategy. The company aims to break boundaries and bring product innovation to end users. With Livespins under its wing, Evolution is poised to revolutionize the industry by offering a unique gaming experience to its users.

Livespins: a consistent brand presence

Post-acquisition, Livespins will continue as a brand within the Evolution Group, joining the ranks of Evolution, NetEnt, Red Tiger, Ezugi, Big Time Gaming, No Limit City, and DigiWheel. Livespins’ streamers will gain access to games from all top-tier game studios within the Evolution portfolio, in addition to the 40+ studios already integrated.

CEO comments

Livespins CEO Chris Scicluna (pictured above) expressed his excitement about joining the Evolution Group. He sees this as an unprecedented milestone for Livespins and a testament to the hard work and unwavering belief of his team in their product.

Evolution CEO Martin Carlesund praised Livespins for its unique proposition, solid engagement metrics, and player adoption. He believes that Livespins will be a great addition to the Evolution portfolio. Evolution CPO Todd Haushalter emphasized that playing along with a streamer is a whole new way to play online casino games. He is thrilled about the collaboration with Livespins, which will grant Livespins unparalleled distribution capabilities through Evolution’s One Stop Shop (OSS) integration.

In conclusion, the acquisition of Livespins by Evolution marks a significant milestone in the evolution of the online gaming industry. It not only strengthens Evolution’s position in the market but also paves the way for innovative gaming experiences for end users.

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