Joseph F Borg talks to Adriana Minovic, Director of Compliance and DPO at Betsson Group during a recent Sigma podcast. In this first of a two-part article, the focus is on issues of GDPR in the industry.
The effectiveness of GDPR
Asked about the effectiveness of the introduction of GDPR (General Data Protection Regulation) in the gaming industry, Minovic is of the opinion that “in general, it was definitely the way forward because the use of data is definitely becoming one of the key regulatory issues and key concerns particularly with the development of new technologies.”
According to Minovic, the introduction of GDPR was definitely necessary to raise the awareness and to start dealing with the protection of personal data and privacy. This was particularly needed in order to integrate GDPR into business practices because, she adds, data protection was “quite theoretical and not something that was tangible for every company”.
A long road ahead for GDPR
Minovic points out that the implementation of EU- legislated GDPR was put in force in 2018 and there is still much to be achieved. Her main concern is that data protection regulation “is one of the few laws in Europe that reaches outside European territory in the sense that wherever you are located if you want to offer a service to a European resident you need to comply with GDPR.”
She is of the opinion that compliance of non-EU companies is “quite difficult”, which puts regulated operators based in Europe at a disadvantage if no action is taken against non-EU operators that do not comply. On a positive note, Minovic notes that non-EU countries are replicating and implementing a similar GDPR framework in a “copy and paste” scenario.
EU vs US approach to GDPR
Minovic points to the substantial difference in the US approach to GDPR compared to the European stance, noting that the “American approach is more pragmatic”. On the other hand, European regulators are stricter with formalities “without understanding the practical implications”. GDPR, according to her is “one of the most complex regulatory compliance mechanisms” for two main reasons. Firstly, because it is a principle-based regulation which does not explicitly lay out what should be done – the choices are few and difficult to make. Secondly, Minovic explains that GDPR is “very factual based, deeply connected to how a business operates, where it stores data and who has access to the data. She adds that this is becomes very complicated, indeed “practically impossible” to manage in large organizations that are manipulating large amounts of data.
GDPR and EGBA code of conduct
GDPR came into force within the EU in May of 2018, marking an evolution in data protection. The legislation places strict demands on the industry in terms of accountability for the use of personal data collected, adding to the rights of individuals. Following the introduction of GDPR, the burden is on companies to understand and mitigate the risks involved in the use of personal data.
Subsequently, in 2020, the European Gaming and Betting Association (EGBA) published a Code of Conduct on data protection which establishes dedicated sector-specific rules and best practices to ensure compliance with the EU GDPR and promotes the highest standards of data protection in the online gambling sector.
Adriana Minovic joined Betsson Group four years ago. She is the Director of Compliance and DPO (Data Protection Officer), a lawyer by profession specialised in various regulatory & compliance issues.
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Online Operator of the Year:
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Affiliate program of the year
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- NetoPartners

Affiliate of the year
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Online Payment Solution of the Year
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Marketing Agency of the Year
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Media Agency of the Year
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Crypto Affiliate of the Year
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SAAS Platform of the Year
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Industry Rising Star of the Year
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Lead Generation Tool of the Year
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Affiliate Tracking Software of the Year
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CPA Network of the Year
In the ever expanding world of digital marketing, CPA networks empower affiliates that truly earn the trust and respect of their audience enough for them to attribute a sale directly to them. This serves as a vital evolution in the relationship between affiliates and their partners. Our judges are looking for the CPA Network that broke ground in this novel form of digital marketing. Sponsored by So Farm.- Express Revenue
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Corporate Service Provider of the Year
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Advertising Platform of the Year
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Hosting Provider of the Year
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ESports Product of the Year
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Sportsbook Operator of the Year
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Under new ownership and leadership, our Future Crown program is driving whole-of-company reform as we continue to uplift our culture and build a Crown that exceeds the expectations of our stakeholders and the community.SiGMA Asia With all these opportunities, dynamic industry and scalable innovation occurring, what better place for SiGMA Asia to be headed in July than the brilliantly vibrant Philippine capital. The summit promise incredible industry insights and a plethora of premium networking possibilities.
South Korea’s largest casino at which local residents are allowed to gamble is under fire. Kangwon Land,a state-run operator based in Gangwon Province, is now being accused of favoritism to certain electronic gaming machine (EGM) suppliers.
The People Power Party Rep. Ku Ja-keun said three companies – Taeshin Inpack, Nongshim Data System Corp (NDS) and KGS – had claimed over half of the EGM supply contracts for Kangwon Land since 2013 and that some of those contracts were awarded despite apparent violations of the tender process. The three companies are closely related and have certain ties. Taeshin Inpack is a subsidiary of cosmetics firm AmorePacific, whose chairman Suh Kyung-bae is the son-in-law of NDS chairman Shin Chun-ho. Suh is also related to the heads of both Taeshin and KGS. The three companies have bid on Kangwon Land contracts both separately and as a consortium where they actually won over 76% of bids over the past two years.
Now representative Ku is calling for a probe of Kangwon Land’s procurement process based on certain irregularities in the three suppliers’ bids. As an example NDS won an electronic table games tender despite submitting its bid after the deadline. Kangwon Land has also agreed to ignore a stipulation that the casino gear include a ‘roll-back’ feature, something the NDS gear claimed to offer but didn’t.
Kangwon Land also allowed NDS to make changes to its bid for a KRW3b (US$2.6m) contract. The casino reportedly reviewed the NDS bid in advance of the deadline and requested supplementary documentation, violating a clause that required all bids to be opened simultaneously.
Kangwon Land is denying showing any favoritism to any supplier, and says that it was not picking winning bids based on any pressure from its government bosses.
Kangwon Land generates annual sales that surpass the combined revenue of the nation’s 16 foreigner-only casinos. But this privilege comes with serious strings, including stricter oversight of its operations and whether its customers are suitably protected from potential gambling harm.



The head of the Philippine National Police (PNP) has pledged to step down and take administrative action against any police officials who do not effectively combat and prevent illegal gambling in their supervised areas
Chief Gen. Benjamin Acorda Jr issued an order for an "intensified crackdown" on Friday, implementing a "one-strike and no-take policy," as per the Philippine News Agency. “The one strike and no take policy represents a zero-tolerance approach, where any negligence or inaction will be met with swift consequences. With this strong stance, the PNP aims to leave no room for leniency in eradicating the illegal gambling menace,” Acorda said in a statement Thursday. "We will not tolerate the existence of illegal gambling activities that prey on the most vulnerable members of our society. Together with PCSO, we will deploy all necessary resources and implement stringent measures to put an end to this menace,” Acorda remarked. [caption id="attachment_847354" align="alignleft" width="300"]
Join us in Manila this July
This July, join SiGMA Group for the PAGCOR-endorsed SiGMA Asia Summit in Manila for an immersive foray into the Asian and Philippine gaming markets. Engage with in-depth discussions on gaming regulation, industry trends, and future prospects. Don’t miss the opportunity to connect with key regional and global stakeholders and gain valuable insights. Additionally, stay tuned for an upcoming SiGMA Magazine issue focused on the Asian markets, featuring exclusive interviews and brilliant insights from KOLs such as Alejandro Tengco, Chairman of PAGCOR. This publication will provide unparalleled coverage of the gaming landscape in the region. https://youtu.be/lATEHufoUeg

As the second wave of Covid has severely impacted India resulting in fresh restrictions on movement and gatherings, Eventus International conducted internal discussions last week with local and international partners and came to the conclusion that it is not feasible to conduct an in-person event in India at the moment.
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