Hot conference topics to look out for during SiGMA Malta Week ’22

Maria Debrincat 1 year ago
Hot conference topics to look out for during SiGMA Malta Week ’22

The SiGMA conference serves as a forum for debate among the top thinkers in the gaming and affiliation space. Always going above and beyond to facilitate the discussions that will create or break tomorrow’s gaming ecosystem, SiGMA’s stage will provide a forum for some of the greatest brains in the industry to debate the most fascinating gaming-related topics. 

Maximising your conference experience

Over the course of three days, the conference will address important areas of gaming innovation in both the online and land-based worlds and given the complexity and scope of the event, it would be beneficial to equip our delegates with a handy guide to some conference discussions worthy of keeping an eye out for. The Agenda, which is divided into six topical themes, will harness Malta’s vibrant ecosystem of developers and innovators to pertinent important talks on:

  • Regulation and Compliance
  • SEO
  • Casino Trends
  • Digital and Affiliate Marketing
  • Sportsbooks and Esports
  • E-Commerce and Payment Solutions


These are some motivating debates prepared to set the scene in Malta this November:

How has Malta retained its pre-eminent position as the leading global remote gaming hub? – 15th November (9:25 – 9:50) – SiGMA Stage


  • Pontus Lindwall
  • Yanica Sant
  • Carl Brincat
  • Enrico Bradamante

In 2004, Malta became the first EU member state to regulate the online gaming industry, and it has since developed into a sizable centre with international significance. Four of the leading voices in the gaming industry will be discussing how Malta’s gaming market has exploded, and new items have been made possible by technical improvements.

Based on the strength of a number of statistics, 2023 is predicted to be another year in which growth will reign supreme. Stay tuned to this panel discussion to find out more.

World Cup 2022 SEO – Craig Campbell Keynote – 15th November (15:10 – 15:35) – SiGMA Stage


  • Craig Campbell

Search engine optimization is no longer limited to optimising your website for Google only. Digital marketers are under pressure to provide results and frequently struggle with choosing which marketing channels to emphasise or include in the mix. A Glasgow-based SEO expert who has been doing SEO for the past 20 years will also be gracing us with his knowledge, skills, and presence on stage.

Entity SEO and AI Content – Applied for Leverage – 15th November (15:55-16:15 ) – SiGMA Stage


  • Eitan Gorodetsky
  • Adrian Borg
  • Craig Campbell
  • Mike Pearse
  • Kyle Roof
  • Steven Kang

In this panel discussion specifically tailored for SEO VIP’s our panellists will discuss how entity-based SEO is now also used by them to improve their rankings. Entities can help with these criteria, which are becoming more and more significant in search engine results due to context and relevance.

Rank for More Keywords: Mindset, Semantic Optimization, and Advanced Interlinking – 15th November (16:40 – 17:05 ) – SiGMA Stage


  • Kyle Roof

Throughout this keynote, Kyle Roof, Co-Founder of Internet Marketing Gold will demonstrate how to use semantic phrases to build pages that will rank for more keywords. No specialised software or in-depth SEO expertise is required. Kyle will also go through how to support such pages with content that will boost site traffic while minimising the detrimental effects and volatile nature of Google upgrades.

Are crypto casinos a danger to the industry’s integrity? – 16th November (11:40 – 12:00) – SiGMA Stage


  • Pierre Lindh
  • Ron Segev
  • Josh Berger

Numerous online gaming enthusiasts have discovered cryptocurrencies as a new method of avoiding restrictions. Presently, a growing number of online casinos provide cryptocurrency betting. The majority are excellent choices for gamblers who don’t want to be regulated because they are clear, simple to sign up for, and have absolutely no criteria. The question is will these crypto casinos be a danger to the industry’s integrity? Our top speakers will discuss this in further detail on stage.

Keynote with Fat Joe – 16th November (13:20) – SiGMA Stage


  • Fat Joe

fat joe

Following his standout performance at SiGMA Toronto, the US-based rapper will return to the SiGMA stage for a keynote during Malta Week. Having debuted several albums and appearing in several movies, the Bronx native will share some tips and tricks to reach your full potential in your business venture.

Keynote by Tim Burd – 16th November (13:30) – SiGMA Stage


  • Tim Burd

Tim burd

Known as the godfather of Facebook ads, Digital marketing mastermind Tim Burd will delve deep into tactics and strategies for the most advanced media buyers in the world. Featured in Forbes, Bloomberg, and many others, the serial Entrepreneur with multiple 7-figure exits runs the largest Facebook Advertiser community in existence and owns a digital ad agency called Agency Y.

What new opportunities are needed in the iGaming industry to boost its development? – 16th November (13:40 – 14:00) – SiGMA Stage


  • Oleksandr Bornyakov
  • Oleg Krot

New opportunities

The online gaming market is expanding quickly as new technological developments take place daily. Online casinos and betting companies are developing to keep up with the ever-changing market. For this panel, we’ll be joined by the Vice Minister of Digital Transformation of Ukraine as panellists discuss what new opportunities are needed in the iGaming industry to boost this fast paced sector.

AI for Marketing, Keynote by Mike Pearse – 16th November (14:40 – 15:05) – SiGMA Stage


  • Mike Pearse

SEO services can raise your site above your rivals. A few easy techniques or actions can help your site be seen as legitimate and boost your position in bringing free website traffic. In this keynote, Mike Pearse will enlighten our audience with crucial solutions in AI for Marketing.

Betting, esports and regulatory challenges: A study of integrity – 17th November (12:30 – 12:50) – SiGMA Stage


  • Antti Koivula 
  • Jan Feuerhake

For sportsbook operators aiming to reach larger audiences and offer devoted customers fresh and interesting iGaming alternatives, esports betting is currently a need. Operators must remember that in their eagerness to include esports in their portfolios, they must also comply with esports regulations in addition to the gaming laws in the areas they are targeting. This and more will be discussed in this panel discussion titled Betting, esports and regulatory challenges: A study of integrity. Stay tuned!

Interested to find out more? View our agenda here.

Join us: 14 – 18 November 2022 MALTA

Being one of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector. Our networking activities, including the extra cultural excursions, dinners, and networking drinks are solely open to Premium and Platinum ticket holders. Choose your ticket type here.

SiGMA – World Gaming Festival – SiGMA 2022: MFCC, Malta

SiGMA World is a leading platform for iGaming, betting & esports industries. With a well-earned reputation for networking events.

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