Having always been a company that’s willing to walk the less-travelled path in the iGaming industry, Spribe have been quick to establish their games in South African online casinos – and if the success of their flagship title, Aviator, in the country is anything to go by, it’s a move that’s certainly paying off.
These days, the prevailing narrative from operators and software providers alike when it comes to the biggest emerging iGaming market is mainly centred on the U.S. – however, to focus purely on things happening stateside is to completely overlook the largely untapped potential of the African continent.
Although Africa continues to regulate slowly on a country-by-country basis, the jewel in the crown for would-be suppliers is undoubtedly South Africa. With a population in excess of 61 million and the median age of citizens being a prime 27.6 years, there’s a huge potential audience for iGaming companies to target; and it’s one that Spribe has been quick to identify in its expansion plans for 2022.
Known for its innovative wave of Crash or Turbo games, Spribe’s titles are primarily targeted at the Millennial/Generation Y audience – and with the bulk of South Africans being right in the heart of that demographic, it’s no coincidence the studio is thriving there. The brand’s phenomenal success in the country is perhaps best represented by the popularity of its flagship title, Aviator, among casino fans.
Currently available at Hollywoodbets and with Betway.za set to follow later this month, Aviator is a game that taps into the psyche of the modern player by putting them right at the heart of the action.
Similar in both presentation and format to the mobile games that the Millennial/Gen Y audience has grown up with, Aviator requires players to place their stake and watch as a virtual plane takes flight and their multiplier increases, then pick the perfect moment to cash out before the prize is forfeited.
This simple yet engaging “Increasing Curve” mechanic enables players to have a direct impact on the result of each betting round, and it has clearly struck a chord with customers in South Africa, where Aviator has established itself as one of the country’s top-performing releases.
With in-play betting data and live chat also thrown into the mix, the title has developed a strong community fan base, with many tuning in for the social aspects of the game as much as they are for its frequent, fast-paced wins.
In terms of the operators that it has chosen to partner with, Spribe is also clearly serious about raising the studio’s profile in the country. Hollywoodbets are proud sponsors of the Durban Sharks and the Hollywoodbets Dolphins in rugby and cricket respectively, and also have naming rights for a number of stadiums and race courses across South Africa.
Betway, meanwhile, have long-term deals in place with the Springboks national team and Cricket South Africa, making them both hugely visible brands.
If Spribe can successfully harness the exposure that comes from these highly prominent sponsorship deals and use it to introduce more South African players to Aviator, there’s nothing stopping the studio from soaring to even greater heights in the country – and that alone promises to be one hell of a flight.
Join us: 14 – 18 November, 2022 for Malta Week
One of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion-dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector.