“We have a highly targeted audience” – R. Radtka, Forza Football

Darlene Zammit 1 year ago
“We have a highly targeted audience” – R. Radtka, Forza Football

Romain Radtka, Senior Account Manager of Forza Football, joins the latest series of affiliate interviews on Affiliate Grand Slam

Romain Radtka is one of the 300 affiliates that AGS is flying to SiGMA Malta – follow his story below.

How long have you been in this industry?

I have been in this industry for 4 years.

What do you do at Forza Football?

I am the betting relation specialist of Forza Football, with the mission to generate revenue from our Forza user base across the world through sports betting ads.

What are you expecting to get out of the event?

I expect to meet new and interesting persons within the industry on both sides: I-gaming advertisers and publishers.

What are you most looking forward to?

The sunshine! As I live in Gothenburg, Sweden, November is quite dark, cold, and rainy so a sunny break in Malta (hopefully) is always welcomed! On a serious note, I am really looking forward to chatting with other publishers and potentially learn from them.

Who are you most looking forward to meeting and why?

No one specifically, but I’ll be happy to chat with some betting specialized media agencies with whom I had several years of relationship.

Which websites and products fall under your portfolio?

My main product is the mobile app Forza Football (4M unique users worldwide per year). We are also developing other digital platforms within the football area that could soon be interesting for bookmakers.

What makes your traffic proposition/traffic sites unique?

We have a highly targeted audience (100% football fans, mainly men and young) which is also very loyal and our key GEOs are some of the most valuable: Nordics, UK, DACH, etc.

We have also developed the best betting integration based mostly on native ads and smooth customer journey from Forza to the bookmaker’s website.
To top this, we are proposing unique partnership to bookmakers based on exclusivity per GEO-markets.

Have you ever been to SiGMA before?

Yes, twice at Sigma Malta: 2018 and 2019.

Tell us a bit about yourself – after all, business is done with people, not just companies! Your hobbies, favourite book, favourite quote, whether you are into Gaming yourself, etc.

I am a French person born and raised in Nancy (mid-sized town in the Lorraine region). I left France 10 years ago to embrace an international journey first in Dublin, Ireland and then in Sweden. Since the age of 6, I have been a football supporter and an amateur player but also a huge fan of NBA (Lakers Nation!). I love traveling, trying local food and beverages, going out with friends, or set myself into Netflix&chill mode!

Read more about the 300 Spartans here.

SiGMA-AGS-Betsio

Join us in Belgrade, Serbia from the 22-25th August:

Renowned for its beautiful scenery, delicious cuisine, rich culture, and penchant for parties, the Balkans have been sought after by both tasteful tourists and entrepreneurs with an eye on the growing iGaming ecosystem calling the region home. As the home to the global gaming community, the SiGMA Conference is known far and wide for its enlightening panels, inspiring speeches, ample opportunities to invest and network, and the ability to do it all while having the time of your life. Join us in Belgrade for the best the industry has to offer and for a window into the future of worldwide gambling. To learn more about sponsorship and speaking opportunities or to inquire about attending the event, please contact Sophie at [email protected].

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