“Innovation is everything” – Tejinder Kumar, Finixio Ltd

Darlene Zammit 1 year ago
“Innovation is everything” – Tejinder Kumar, Finixio Ltd

Tejinder Kumar, CCO & Board Member of Finixio Ltd, joins the latest series of affiliate interviews on Affiliate Grand Slam.

Tejinder Kumar speaks about Finixio Ltd, describing it as a global brand with an in-house team of over 150 content writers, and their insatiable appetite to learn and continuously improve – follow his story below

How long have you been in this industry? What brought you into the affiliate world?

I have been in the affiliate marketing industry for about 7 years. What got me interested in it was the opportunity to earn passive income by promoting products and services I believe in. I find it rewarding because you can work with any partner across the globe, help people find valuable products and services, and all of this whilst earning a commission for my efforts.

Finixio is a digital media company operating on a global scale. Tell us a bit more about it.

Finixio is a digital media company that specialises in creating and publishing content in various niches such as finance, technology, and lifestyle. We have a global audience and reach millions of readers every month through our websites and social media channels. Additionally, we provide various tools and services to help our readers make informed decisions about their finances, such as investment advice and stock market insights. We also offer comparison services for various financial products, including insurance, credit cards, and loans. Finixio has a team of experienced professionals who are passionate about delivering quality content to their readers. We prioritise accuracy, transparency, and reliability in all our publications. Overall, Finixio is a reputable digital media company that is committed to providing valuable information and services to its readers on a global scale.

Finixio is an online trading affiliate. Tell us a bit more about it.

Finixio is a leading online trading affiliate that provides users with access to a wide range of financial products and services. The company offers a comprehensive range of trading tools and resources, including news and analysis, trading platforms, and educational materials. We are committed to providing our users with the highest level of service, and we are dedicated to helping them achieve their financial goals.

How many websites fall under Finixio’s portfolio? What can you tell us about basketballinsiders.com and safebettingsites.com?

Finixio has a portfolio of over 80 websites in different languages. Basketballinsiders and Safebettingsites are dedicated affiliate websites for casino, poker, and sports betting.

Which niches work best for your affiliate marketing, and which are the most profitable?

We are masters of high value verticals, and dominate markets such as iGaming, sports betting / casino, cryptocurrency, forex & online trading, stocks & shares, personal finance, loans, banking, cyber security & software technology, and health / nutrition.

Which markets do you focus on, and do you see any potential in the emerging markets?

Finixio currently focuses on several markets, including finance, insurance, and energy. Additionally, we are always exploring emerging markets and evaluating their potential for growth and expansion. We believe that these markets hold great promise and offer exciting opportunities for our company’s future.

Which GEOs do you focus on?

We are a global brand.

What sets you apart from other affiliates?


  • Has a highly experienced team of affiliate managers who bring a wealth of knowledge and expertise to each partnership.
  • Relies on years of SEO experience which is undoubtedly one of the best in the industry and utilises cutting-edge technology and a proprietary algorithm to match affiliates with the most profitable offers and campaigns.
  • Values long-term relationships with partners and is committed to providing exceptional support and resources to help our clients grow and succeed; hence, some of our clients have been with us since day one.
  • Has a diverse portfolio of verticals and GEOs, giving clients/partners access to a wide range of high-converting offers.
  • Is dedicated to transparency and fairness in all its business dealings, fostering trust and loyalty among its partners.

Innovation is everything. We have an insatiable appetite to learn and continuously improve. It is what separates us from the rest and has masterminded our incredible growth.

At Finixio, do you create all the marketing material you need to promote in-house, or do you outsource it?

We have an in-house team of over 150 content writers and designers and yes, we do create our own marketing material; all articles, banners, and graphics are carefully designed based around client needs.

Do you think that competition in affiliation is important? Why?

Competition in affiliation is important because it encourages affiliates to work harder and to be more innovative in their marketing strategies. When there is competition, affiliates are motivated to differentiate themselves from their competitors and find unique ways to promote the company’s products or services. This can result in increased sales for the company and higher commissions for the affiliates.

Additionally, competition in affiliation can help to ensure that the company is working with the most effective and dedicated affiliates. Affiliates who are not able to compete effectively may not be successful in promoting the company’s products or services and may be less likely to continue working with the company.

Overall, competition in affiliation can be beneficial for both the company and the affiliates. It encourages innovation and hard work, which can lead to increased sales and higher commissions.

How does technology play a part in your day-to-day life?

My whole life relies on technology. Since we work remotely, we rely on technology to manage the global teams and to do all the tasks.

How can ChatGPT automate many of the tedious and time-consuming tasks involved in affiliate marketing? How will it influence SEO? What are the worst- and best-case scenarios?

ChatGPT is a big buzz word nowadays. I certainly use the tool quite a lot in my day-to-day work. I use it to generate product descriptions, and to create email marketing campaigns and social media posts.

Regarding SEO, ChatGPT can optimise content by suggesting relevant keywords and creating meta descriptions, which can help improve search engine rankings.

As for the worst-case scenario, ChatGPT may not always generate content that resonates with the target audience, which could negatively impact conversions.

In the best-case scenario, ChatGPT can save time and effort while producing high-quality content that drives traffic and sales.

What does it take for an affiliate business to thrive?

  • Choose the right niche: It’s important to select a niche that you’re passionate about and that has a high demand for products or services. This will make it easier for you to create content, build an audience, and earn commissions.
  • Build a strong brand: The way you present your affiliate business is crucial to its success. Focus on creating a strong brand identity that sets you apart from your competitors and resonates with your target audience.
  • Create valuable content: To attract and retain your audience, you need to create high-quality and valuable content that provides helpful information and solves problems. This will help you establish trust with your audience and increase your sales.
  • Promote products strategically: When promoting products, make sure they align with your niche and your audience’s needs. Don’t just promote anything for the sake of earning commission. Be selective and strategic.


How was your experience as one of the 100 Spartans at SiGMA EurAsia?

My experience as one of the 100 Spartans at SiGMA EurAsia was fantastic! The whole conference had an incredible lineup of speakers, and I had the opportunity to network with some of the most creative people in the industry. In addition, the Spartan’s program gave me with exclusive access to some of the best events and activities, which made the experience even more enjoyable. Overall, I had a great time at SiGMA and I’m grateful for the opportunity. I am now looking forward to SiGMA Brazil and the Phillipines.

Are you a regular attendee at the SiGMA events? SiGMA Americas, Asia, Balkans/CIS, Europe – which of these expo shows would you likely book on your diary for 2023?

I will be attending all the shows as I am usually on the panel discussions as well.

Tell us a bit about yourself – after all, business is done with people, not just companies! Your hobbies, favourite book, favourite quote, whether you are into Gaming yourself, etc.

I have been in the fintech industry for over 17 years and have worked with some of the biggest names in the industry such as cryptogo, etoro, and bitbay. I am currently a C-level executive and board member for Finixio Ltd. My main strengths are building and scaling business to deliver 10x profits. In my spare time I like to work out, go for a run, or just read some business books.

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