“Quality over quantity” – T. Kljajic, NicheStack

Darlene Zammit 1 year ago
“Quality over quantity” – T. Kljajic, NicheStack

Tihomir Kljajic, Affiliate Manager at NicheStack, joins the latest series of affiliate interviews on Affiliate Grand Slam

Tihomir Kljajic is one of the 300 affiliates that AGS is flying to SiGMA Malta – follow his story below.

How long have you been in this industry?

I have entered the world of the gambling affiliates some 5 years ago. The NicheStack company, however, have been an active member of the affiliate industry for quite some time, growing its expertise in different niches. The dynamics of the industry, as well as the opportunities for personal and professional growth, is what keeps me in and makes me want to do more each day.

What brought you into the affiliate world?

Spending many years in business management with some of the strongest global companies in the FMCG industry, I learned that to have a successful business, first, and most important, you need people and their passion for what they do.

A business project opened the door and brought me to NicheStack; my job was to help structure and optimize the organization to enable further company growth. This is where I discovered the true passion of the NicheStack-ers for the gambling industry. As avid enthusiasts, they simply knew what the industry was lacking, and they worked hard on that. This passion and opportunity to learn pulled me into the affiliates’ world. I started focusing mainly on the Affiliates and soon I felt that it was the right thing for me. Today, I’m proud to be part of a successful organization of more than 300 passionate and good people, and every new day confirms that I’ve made the right choice.

What are you expecting to get out of this event?

Personally and on behalf of NicheStack, we are honored to be nominated as one of the best 300 affiliate sites. In this perspective, carrying this responsibility, we are curious about what more we can bring to the table in the future. And which best place to get the insights from the best of the best casinos and affiliates than SiGMA conference? I’m eager to hear and I am looking forward to learning what more and better we can do to fulfill the needs of the industry.

What are you most looking forward to?

It’s definitely networking and meeting different people! It’s a rare opportunity to meet all of the big names in the affiliate gambling world, so I am definitely excited about that!

Who are you most looking forward to meeting and why?

Honestly, there isn’t one exact person or company I am looking forward to meeting, but I’m excited about any and everyone who can help us being better at our own work and help us positively contribute to the industry!

Which websites and products fall under your portfolio?

There are certainly many websites we are working on, and the list just keeps on expanding in various industries, but our top 3 highlights in the gambling are most definitely BitcoinPlay.net, Betting-Sites.me.uk, and CasinoSites.me.uk.

What makes your traffic proposition/traffic sites unique?

Our main focus since the very beginning has been quality over quantity. This means that from the very beginning, we have been using SEO techniques that attract only the most quality players for our affiliate partners. The goal of our sites is ultimately to attract long term players, rather than one time deposit players, and that right there has been our biggest strength for the past years.



After triumphing in key locations across Asia and Europe, AGS is flying 300 top affiliates to Malta, for an all inclusive deluxe trip. The event will happen alongside SiGMA, 14-18th November, during SiGMA Europe.

Read more about the 300 Spartans here.

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