Lack of understanding a key deterrent to would-be sports bettors

Posted: Oct 17, 2022 12:39 Category: Americas , Online , Sportsbetting , Posted by Sharon Singleton

Non-bettors would be 78 percent more likely to bet online if they had greater education and understanding of the process, a study commissioned by WagerWire found.

The study was carried out by market research and analytics company, Leger. It found that 43 percent of respondents who aren’t wagering online said it was due to a lack of knowledge about sports betting. A further 41 percent said they didn’t know how to bet online, while 23 percent said they don’t know how or where to bet on sports. 

“The data from our study clearly shows how a lack of adequate betting education is the greatest barrier to entry for would-be bettors. However, education is also the industry’s greatest opportunity to grow and expand,” said Zach Doctor, the cofounder and CEO of WagerWire.

Basic understanding to drive growth

“There is a notable impasse in the current sports betting landscape regarding operators pulling back on their promotional and marketing spend, while also striving to grow their user bases and gain market share. While promotions and free bets are flashy, basic betting education can be the formula needed to develop more confident, engaged, and responsible players that will result in a stronger, more sustainable industry.”

The study was completed between July 8 – July 21, 2022, including 500 U.S. sports bettors and 200 non-sports bettors.

WagerWire is a marketplace for open sports bets. It says it will release further findings from the study over the coming months. 

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