M&A: Oddschecker acquires SuperScommesse from Catena Media

Lea Hogg 3 months ago
M&A: Oddschecker acquires SuperScommesse from Catena Media

In a strategic move to expand its presence in the Italian sports betting landscape, Oddschecker Global Media has successfully acquired SuperScommesse from Catena Media. The acquisition comes on the heels of Catena Media’s €19.8 million sale of Italian assets, marking the end of its internal strategic review.

Oddschecker emerges as a key player, adding SuperScommesse to its portfolio and solidifying its foothold in Italy.

SuperScommesse’s impressive metrics and synergies

SuperScommesse, with over 650,000 site visits in October 2023, brings a robust online presence to Oddschecker’s Italian market collection. The affiliate brand’s acquisition aligns with Oddschecker’s strategy to tap into local expertise, leveraging the achievements of a team that has driven sustained growth in Europe’s second-largest betting market. The addition is expected to yield network efficiencies through the integration of SuperScommesse’s tech stack and proprietary tools, amplifying Oddschecker’s capabilities across its brand spectrum.

Oddschecker CEO anticipates growth in Italian market

Oddschecker CEO Stuart Simms expressed enthusiasm about the acquisition, emphasizing the company’s commitment to strengthening its position in the sports-mad Italian market. Simms highlighted the strategic complementarity between Oddschecker and SuperScommesse, foreseeing enhanced customer service and product offerings. With a focus on the growing trend of online, cashless identity in the Italian market, Oddschecker aims to leverage SuperScommesse’s local expertise to tap into the substantial growth potential.

Strategic vision and market outlook

As the digital wave of sports betting continues to surge, Oddschecker’s acquisition of SuperScommesse positions the company strategically to navigate the dynamic Italian market. The synergies between the two entities, combining Oddschecker’s established DNA with SuperScommesse’s local expertise, create a formidable force in odds comparison services. With affiliates playing a crucial role in a market where traditional gambling advertising is restricted, Oddschecker’s move underscores a commitment to innovation and growth in one of Europe’s most lucrative betting landscapes.

About Oddschecker: Oddschecker Global Media, a prominent player in the sports betting industry, has strengthened its position in the Italian market with the acquisition of SuperScommesse. The move reflects the company’s strategic vision to capitalize on the rapidly growing sports betting landscape in Italy. As Oddschecker continues to expand its portfolio and enhance its product offerings, the acquisition of SuperScommesse sets the stage for a dynamic and competitive presence in the evolving world of online sports betting.

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