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As the iGaming industry expands, developers are looking to the past to innovate the future. In the , there is an evident rise of traditional carnival or perya games finding its way on the digital space.  

For Dr. Nestor Castro, professor of anthropology at the University of the Philippines, it is not surprising that traditional local games are turning into iGaming games. “Everything is moving online, especially after the pandemic. Digital versions of traditional games are a natural evolution, providing accessible entertainment during times when physical gatherings are restricted," Casto told SiGMA News in an online interview. 

Meanwhile, ONGaming, an iGaming provider, told SiGMA News said they are currently developing and transforming traditional carnival games, such as the colour game, into engaging online experiences. The company's CEO, Wayne Thong, and Business Development Manager, JP Pablo, shared insights into this development. 

"We were actually inspired by Evolution's live studio games," Pablo explained. "They have entertaining games like Crazy Time and Monopoly, which we combined with the traditional perya game, the colour game, to provide a new taste for our Filipino players." Thong added, "The success of Evolution inspired us to merge traditional games with iGaming. The interactive experience between hosts and players is crucial, and we believe this approach will resonate well with our audience." 

Pablo emphasised the nostalgic appeal of these games, stating, "I grew up enjoying carnival games. Bringing them online means you can enjoy these familiar experiences from the comfort of your home, anywhere, anytime, using your phone or laptop." 

Castro provided context on the cultural importance of perya games. "The perya is a fixture in Philippine society, especially during town fiestas. People go there with family and friends to enjoy simple, luck-based games like the colour game. The prizes may not be spectacular, but the thrill of winning is a significant draw." 

ONGaming is not limiting its innovation to the Philippines. Thong revealed the company’s plans to develop and certify traditional games from various Southeast Asian countries. "Countries like Malaysia, Indonesia, and Taiwan have their own traditional mini games. We're studying which ones can be certified and brought online. For example, in Malaysia, we have a game called In Between, which is very popular during Chinese New Year." 

Pablo added, "Our goal is to be relevant in the online gaming industry by focusing on local games that people already know and love. This familiarity will entice players to try our games and help us succeed in this competitive market." 

The iGaming industry in the Philippines holds a . "The Philippines was the first country in Asia to legalise online gaming," Thong noted. "It's crucial for them to establish themselves before other countries like Thailand, Vietnam, or even Japan catch up." 

Thong stressed the importance of recognition and regulation. "[The Philippine Amusement and Gaming Corporation] PAGCOR needs to enhance its reputation so that when people see their licence, they recognize it as a mark of a reliable platform. This will be key for the Philippines' iGaming industry over the next decade." 

Pablo, meanwhile, highlighted the significance of relevance. "Platforms need to stay relevant to their market. Focusing on local games helps because people already know the rules and are more likely to engage. This is our strategy to enter and succeed in this industry." 

iGaming, encompassing , bingo, poker, and sports betting, is currently deemed illegal in The country enforces stringent laws that ban most forms of gambling, with the only exceptions being horse races and the national lottery.

In the year 2020, Thailand’s Ministry of Digital Economy and Society launched a campaign against online casinos. In an effort to curb these activities, they collaborated with other state agencies to block websites offering such services. Despite these countermeasures, online gambling continues to be prevalent in the country, with an estimated annual turnover exceeding 1 billion baht (equivalent to $32 million).

Interestingly, there is a growing argument for the legalization of gambling in the country. The black market for online gambling is speculated to be worth up to $12 billion. This staggering figure is exerting pressure on the government to reconsider the existing laws and potentially legalize the enterprises already operating within the country. However, as it stands, iGaming remains illegal in Thailand.

A country with 70 million inhabitants and 54 million internet users, and 52 million smartphone users, the country would be a lucrative target for online gaming businesses. However, the stringent Gambling Act of 1935, which prohibits most forms of betting except for the national lottery and horse racing, poses significant challenges. The law even includes unusual restrictions, such as the ban on private ownership of more than 120 playing cards.

Despite the strict laws, underground gambling thrives in Thailand. In January 2023, the Thai House of Representatives approved a bill to establish resorts featuring five-star hotels, casinos, amusement parks, sports stadiums, and zoos. These facilities aim to attract both foreign players and local citizens over 21, who must prove they have at least US $15,000 in their bank account for six months. However, this vote does not immediately legalize gambling; detailed economic studies are required first. Nevertheless, with an estimated 70 percent of adults gambling regularly, generating approximately US $5.5 billion annually, the government has strong incentives to consider legalization and benefit from taxation.

Thailand’s gambling culture extends beyond conventional forms of betting, encompassing activities such as fish fighting, bullfighting, and cockfighting. Despite stringent laws against gambling, these traditional forms of betting thrive and attract numerous participants and spectators. Notably, fish fighting, also known as “Bettas,” is uniquely popular, with male fish battling in specially licensed events. Bull and cockfighting also draw large crowds, with stadiums hosting up to 1,000 spectators. These events are deeply ingrained in local traditions and serve as significant community activities.

Thailand mirrors global gaming trends with a significant demand for various gaming segments, particularly online gaming in battle royale and match genres. The surge in online gaming can be attributed to higher internet penetration, widespread smartphone ownership, and the rollout of 5G coverage. These technological advancements have improved streaming quality, allowing Thai consumers to enjoy online gaming streams on popular platforms such as Twitch, YouTube Live, and Facebook Gaming.

The country ranks second only to Indonesia in Southeast Asia’s gaming market. Initiatives like the DEPA Game Accelerator Program aim to boost the local gaming industry by supporting game publishers and developers. In 2020, two cloud gaming services were launched: Blacknut by Gameloft and Antstream Arcade. Local game titles such as Kingdoms Reborn, Home Sweet Home, Project Nimbus, Fallen Knight, and Timelie have gained popularity, showcasing Thailand’s growing influence in the gaming sector.

The increase in smartphone ownership and faster internet speeds have led to the adaptation of console and PC games for mobile platforms. Popular games like Garena RoV, Garena Free Fire, Roblox, and PUBG Mobile have found a significant audience in Thailand. Multiplayer online battle arena (MOBA) games, such as League of Legends, have further popularized the battle royale genre among Thai gamers. Despite legal and cultural challenges, online gaming has become a staple entertainment form for many Thais. The majority of the population lists online gaming as one of their top five hobbies. Thai video gamers generate over US $1.24 billion in annual revenue, with up to US $700 million coming from gaming. Popular game titles include RoV: Arena of Valor and various online casino games, which are increasingly gaining traction.  Locally produced games, such as Earth Atlantis, Timelie, and Home Sweet Home, highlight the potential of Thailand’s gaming industry. The government’s consideration of legalizing gambling could open new economic avenues, providing additional tax revenue and boosting tourism.

Esports has emerged as a significant sector in Thailand, experiencing exponential growth and attracting substantial investment. Recognized officially as a professional sport, esports is supported by the Sports Authority of Thailand (SAT) and the Thailand E-Sports Federation (TESF). These organizations run regular competitions, seminars, and workshops to promote the industry. Founded in 2007, “Made in Thailand” (MiTH) is one of the country’s oldest esports organizations, fielding teams in games like Dota 2, CSGO, Point Blank, Heroes of Newerth, and Starcraft II.

Tencent predicts that esports revenue will surpass US $72.5 million next year, representing a compound annual growth rate (CAGR) of over 20 percent, nearly double the global rate of 11 percent. This growth is driven by increasing viewership on platforms like Twitch and YouTube, which in turn spurs more investment in the region’s gaming industry.

Thailand holds the 16th position globally in esports, with 1,898 players winning a total of US $22.2 million across 1,254 tournaments. Arena of Valor is the highest awarding game, generating US $5.3 million in winnings.

The highest-earning Thai player, Anucha, has earned just under US $1 million from Dota 2 tournaments. Esports revenue in Thailand is projected to reach US $6.7 million in 2023, with a compound annual growth rate (CAGR) of 11.9 percent from 2023 to 2027, resulting in a projected market volume of US $10.6 million by 2027. Sponsorship and advertising constitute the largest market segment, with an estimated volume of US $2 million in 2023.

The number of esports users in Thailand is expected to grow to 8.25 million by 2027, with the average revenue per user (ARPU) increasing to US $1.04. Thai gamers, typically aged 18 to 25, have more disposable income to spend on esports. A significant portion of these gamers bet on esports, preferring interactive events and multiple esports titles, including Call of Duty, Dota 2, Counter-Strike: Global Offensive, Valorant, Warcraft III, League of Legends, PUBG, and Rocket League.

Fantasy league football and cyber sports such as hockey, cricket, and golf also attract bettors. Uplatform offers a comprehensive sportsbook in the region, featuring over 200 sports, including major Asian championships and leagues. Popular sports for betting include basketball, the Ultimate Fighting Championship (UFC), and Muay Thai. Surprisingly, badminton is one of the most popular sports for online bettors in Thailand, with offshore sites accepting Thai customers and processing transactions in local currency.

Thailand’s gaming sector is diverse and rapidly evolving. From traditional animal fighting bets to the rapidly expanding esports industry, the country offers a wide array of gaming and betting opportunities. The government’s involvement in promoting and regulating these activities, combined with technological advancements and increasing internet penetration, positions Thailand as a significant player in the global gaming market. As the sector continues to grow, further investments and regulatory developments are expected to shape the future of gaming in Thailand.

The Cagayan Economic Zone Authority (CEZA) remains optimistic about the future of the iGaming industry, with plans to further develop its infrastructure and partnerships to foster growth. In an interview with SiGMA News, CEZA's Chief of Staff, Miguel Hernandez, and Chief of Business Processing and Regulation, Novy Cruz, shared insights on their strategic initiatives and vision for the sector. 

CEZA's unique role in the iGaming sector was underscored by its ability to issue interactive gaming licences, a distinction that sets it apart from other economic zones in the Philippines. "CEZA is the only special economic zone that has the power to issue an interactive gaming licence," Cruz explained. "We offer licences to offshore companies, including e-casino, sportsbook, and RNG licenses." 

Cruz said the process of obtaining a CEZA gaming licence involves a thorough vetting procedure to ensure legal compliance and operational integrity. Companies must submit a letter of intent and business proposal, undergo an initial evaluation and probity check, and ultimately receive approval from CEZA's administrator. 

As of now, CEZA has issued 12 interactive gaming licences and authorized 10 service providers. However, Hernandez acknowledged that these numbers represent a decline from pre-pandemic levels, when the industry experienced a peak in operator participation. "We've seen an exodus of gaming operators ever since the pandemic, but now there's a resurgence," Hernandez noted. "Many operators are showing renewed interest in CEZA, and we are seeing new licensees investing in infrastructure." 

Hernandez attributed the renewed interest through the benefits of operating in CEZA's controlled environment, which offers “fewer distractions and a safer, quieter location compared to major metropolitan areas.” 

CEZA also revealed plans to launch a blockchain-based online application system. This system, as Cruz elaborated, will integrate probity checks, transaction monitoring, and AML compliance, ensuring full transparency and accountability.  

"The purpose of it being on the blockchain is for full transparency because if the system is utilising blockchain technology, there's no way to alter it," Hernandez added. 

Looking ahead, 's outlook for the iGaming industry is bullish. Hernandez expressed confidence in the sector's growth, supported by CEZA's proactive measures and the leadership of Secretary Katrina Ponce Enrile. "Our short to mid-term plan is very bullish. We are seeing an influx of operators wanting to come back or establish new licences," he said. 

Part of CEZA's growth strategy involves the development of a central business district within the economic zone. This mixed-use development will include commercial, residential, and industrial spaces, addressing the current shortage of available infrastructure. "All our buildings are fully occupied, so we encourage new licensees to build their own infrastructure," Cruz said. 

Miguel Hernandez highlighted the significance of the partnership with SiGMA Asia, stating, "We started this relationship last year during SiGMA 2023 when it was first held here in Manila. We are looking forward to SiGMA 2024 and having it here in Manila again. It's a testament to the growth of the iGaming industry here in the Philippines."  

This partnership, according to Hernandez, is instrumental in creating a more advantageous environment for gaming operators within CEZA. The continuous collaboration with SiGMA is expected to yield mutual benefits and contribute to the industry's expansion. 

CEZA's participation in is anticipated to be a pivotal event. Both Hernandez and Cruz expressed enthusiasm about the opportunities the event presents. "It's a good venue to create new relationships and forge stronger alliances within the industry," Hernandez remarked. 

The CEZA team is eager to meet global leaders in the gaming industry, learn from their experiences, and attract new operators and service providers to their jurisdiction. "We are looking forward to meeting various players in the gaming industry and showcasing the advantages of operating within CEZA," Cruz concluded. 

The Michigan Gaming Control Board (MGCB) gave the green light to Caesars World Series of Poker for the inauguration of its multi-state online poker platform in Michigan. This pivotal decision not only allows Michigan residents to participate in cross-state competitions but also underscores the MGCB’s dedication to nurturing a thriving and dynamic gaming industry.

Michigan boasts three licensed operators and providers of online poker. These include MGM Grand Detroit in partnership with BetMGM, the Grand Traverse Band of Ottawa and Chippewa Indians allied with the World Series of Poker, and the Little Traverse Bay Bands of Odawa Indians collaborating with provider PokerStars. It’s noteworthy that PokerStars had already been sanctioned to initiate multi-state play starting from January 1, 2023.

MGCB Executive Director, Henry Williams, expressed his enthusiasm about the Board’s approval of Caesars’ platform. He stated, “This move paves the way for innovative collaboration in online poker by offering seamless connectivity between players in Michigan, New Jersey, and Nevada.” He further assured Michigan citizens of a safe and secure gaming environment, likely encompassing a larger pool of online players, as they partake in World Series of Poker games across state borders responsibly.

American Wagering, operating under the brand name Caesars, is the authorized platform provider for the Grand Traverse Band of Ottawa and Chippewa Indians. In late April, they submitted a Multi-State Poker Submission Form to the MGCB, seeking permission to share multi-state internet poker games between Michigan, New Jersey, and Nevada. This request was made in accordance with the Lawful Internet Gaming Act (LIGA) and the Multi-State Internet Gaming Agreement (MSIGA). The MGCB responded favorably to their request, thereby authorizing Caesars to offer Texas Hold’em and Omaha internet poker games, along with their variations. However, any new internet poker game(s) must be submitted to the MGCB for approval.

In May 2022, Michigan became a signatory to the Multi-State Internet Gaming Agreement. This allowed Michigan’s online poker players to join forces with players in other jurisdictions — Delaware, Nevada, New Jersey, and West Virginia — where licensed operators are authorized to conduct multi-state poker. Before Michigan’s inclusion in MSIGA, Michigan poker players could only compete online against other players located within the state. This recent development marks a new chapter in the history of online poker in Michigan, opening up a world of opportunities for players and the industry alike.