This marks the first stage of Relax Gaming’s plans to expand significantly across multiple European markets throughout 2022
Relax Gaming, the iGaming aggregator and supplier of unique content, has agreed a deal to supply operator group PokerStars with its portfolio of tier-one games, making the provider’s titles available in the Italian market for the first time.
PokerStars ranks among the top three Italian operators and its customer-base will now be able to enjoy fan favourite titles such as Temple Tumble and the blockbuster hit, Money Train 2.
In due course, PokerStars will also gain access to content from Relax’s 50-plus hand-picked studio partners, made possible by its hugely successful Powered By Relax and Silver Bullet partnership programmes.
As one of Europe’s leading regulated iGaming markets, Relax’s debut marks a significant milestone in the tier one provider’s expansion roadmap. With multiple operators in Relax’s network licensed in Italy, the supplier expects to announce numerous additional partnerships in the near future.
Commenting on the debut, Relax Gaming’s Chief Regulatory Officer, Alexia Smilovic Rønde, said: “Entering the Italian market is another major milestone on Relax’s path to increase its footprint across regulated European jurisdictions. Italy holds the crown as one of the continent’s most established markets, and we’re ready to show what we can do when it comes to driving differentiation.
“With a competitive landscape that offers a wealth of opportunities for providers of premium gaming content such as us, I’m sure we’re going to see excellent results.”
Relax Gaming’s Chief Commercial Officer, Nadiya Attard, added: “It’s with great pride that we enter into operations within the Italian online gaming market with a B2C powerhouse like PokerStars.
“Their longstanding reputation and local demand will offer Relax Gaming an exceptional start in a leading market. We look forward to launching our proprietary content within Italy with leading titles, and the business growth to come. ”
Established as one of the industry’s leading B2B suppliers, Relax Gaming has celebrated more than 10 award wins throughout 2021, with more nominations already announced for the 2022 award season.
Now one of the industry’s leading aggregators, Relax provides more than 3,000 online casino games, from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
About Relax Gaming
Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With business simplicity and collaboration central to its ethos, its rapid and sustained expansion has been conceived in order to deliver unparalleled global reach.
Via a quick one-time integration, Relax Gaming now provides access to a roster of 3000+ casino games and a diverse range of proprietary products, including Poker, Bingo and its own extensive slot portfolio. High-quality aggregated content from more than 75 partner studios, is provided through its selected Silver Bullet (commercially represented) and Powered By Relax (commercially independent) partners.
Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Malta Gaming Authority, the Gibraltar Licensing Authority, the UK Gambling Commission and the Romanian National Gaming Office (ONJN). In addition to licensed operations, Relax Gaming fully supports regulated markets such as Denmark, Sweden, Estonia and Latvia.
Relax Gaming was acquired by the Kindred Group in July 2021, valuing the company in excess of 300 million Euros. The acquisition accelerates Kindred’s strategy to increase its focus on product and customer experience, as well as strengthening Kindred’s product control and product differentiation capabilities.
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