Relax Gaming set to enter newly regulated Ontario market

Content Team 2 years ago
Relax Gaming set to enter newly regulated Ontario market

Relax Gaming, the iGaming aggregator and supplier of unique content will become one of the first suppliers to enter the newly regulated Ontario market on April 4th

This move marks a major milestone for Relax, who was recently awarded a supplier licence from the Alcohol and Gaming Commission of Ontario (AGCO) as the province kickstarts its widespread initiative to liberalise the online gaming market.

The provider considers Ontario to have sizable growth potential with the province expected to quickly become one of the largest markets in North America. Additionally, this expansion into Canada will compliment Relax Gaming’s plans to further expand its operations into North America later this year.

It’s expected that Relax will debut with 130 games across multiple operators, with almost half of these games coming from 16 of its talented partner studios.

Commenting on Relax’s entrance into Canada, Alexia Smilovic Rønde, Chief Regulatory Officer at Relax Gaming, said: “The opening of the Ontario province marks the long-awaited debuts of regulated operations in Canada and is truly a turning point for the industry in the region. AGCO’s pragmatic regulation and approach to licensing should deliver a good channelization from all the stakeholders over time.

“Relax Gaming is delighted to be part of this journey from the very beginning, as well as offer its compliant portfolio and suite of Partners under our regulatory umbrella, to make an equally swift and brilliant entry on the local scene.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming celebrated more than 10 global award wins throughout 2021, with more nominations already announced for the 2022 award season.

In total, Relax provides more than 3,000 online casino games, from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

About Relax Gaming

Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With business simplicity and collaboration central to its ethos, its rapid and sustained expansion has been conceived in order to deliver unparalleled global reach.

Via a quick one-time integration, Relax Gaming now provides access to a roster of 3000+ casino games and a diverse range of proprietary products, including Poker, Bingo and its own extensive slot portfolio. High-quality aggregated content from more than 75 partner studios, is provided through its selected Silver Bullet (commercially represented) and Powered By Relax (commercially independent) partners.

Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Malta Gaming Authority, the Gibraltar Licensing Authority, the UK Gambling Commission and the Romanian National Gaming Office (ONJN). In addition to licensed operations, Relax Gaming fully supports regulated markets such as Denmark, Sweden, Estonia and Latvia.

Relax Gaming was acquired by the Kindred Group in July 2021, valuing the company in excess of 300 million Euros. The acquisition accelerates Kindred’s strategy to increase its focus on product and customer experience, as well as strengthening Kindred’s product control and product differentiation capabilities.


Join us for SiGMA Americas – Toronto:

Toronto is the perfect hub for SiGMA’s growth in North America, making it a nexus of networking and business development in the region with regards to land-based, iGaming, sports betting, and more. Playing host to a massive iGaming industry, Toronto will be the home for the SiGMA Group’s initiative to link the industry pioneers of the continent together for 3 days of networking, workshops, and awards. To learn more about sponsorship and speaking opportunities or to inquire about attending the event, please contact Sophie on [email protected].

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