iGaming loyalty program leader Trueplay has shared the results of recent research carried out with an iGaming brand from the MENA region. The findings demonstrate Trueplay’s positive impact on the financial performance of iGaming brands, with GGR increasing by 15%.
Research Findings
Research results were obtained by gathering and analysing data from two distinct groups totaling 77,174 users as they interacted with the operator’s platform. For the initial group comprising 38,477 users, the platform operated with Trueplay’s solution enabled, while the second control group of 38,697 engaged with it without the loyalty program features. Research results display a significant increase in platform metrics.
The surge in engagement led to a 10% rise in the average deposit per user, with the average bet per user up by 8%. The test group’s Net Gaming Revenue (NGR) registered growth by 5.6%.
Trueplay integration test group results in comparison to control group.
Photo source: Trueplay.io
Top 3% players who participated in Trueplay’s Hold to Earn (staking) program made 62.9% fewer withdrawals.
Alex Antsyferov, CBO at Trueplay Photo source: Trueplay.io.
“Our mission at Trueplay has always been to create enjoyable gaming experiences that drive player loyalty. We are thrilled to see that our loyalty programs not only enhance player engagement but also generate a substantial increase in revenue for our partners.”
— Alex Antsyferov, CBO at Trueplay
In the third quarter of 2023, Trueplay successfully rolled out a total of 15 integrations, expanding its reach to a wider audience and strengthening its position as a leading brand in the iGaming industry. The Trueplay team will engage in a discussion at the SiGMA Europe 2023 panel titled “Casino Retention Comes ‘True’,” addressing the nuances of retention in the iGaming sector alongside industry peers. The event is set to take place on November 13–17, 2023.
To learn more about the research and Trueplay’s loyalty program solution, visit the website and book a demo at www.trueplay.io.
