Following its launch for SiGMA Asia’s debut event in Manila this July, SiGMA Match is now available to delegates attending this week’s summit in Cyprus.
The free tool, which is designed to help delegates navigate networking opportunities during its events, will open three days before each summit and close one week post event.
The networking web app will be fully accessible to all registered delegates, allowing them to connect to new business leads and chat with fellow affiliates, operators, and exhibitors from the moment they receive their ticket.
The tool also includes a smart matching feature, allowing users to select specific tags for more targeted matches.
SiGMA Match will be available this month to all attendees of SiGMA CIS & Balkans gaming and emerging tech event being held in Cyprus, from the 4th to 7th of July at the newly inaugurated Integrated Resort – City of Dreams Mediterranean. Last minute tickets for the expo are still available through the website.



SiGMA Eurasia Summit, Dubai
With tantalisingly terrific variety of activities and opportunities at this eagerly anticipated Summit, including incredible entrepreneurial opportunities and unique openings for growth and expansion, the seminal SiGMA Eurasia Summit will be an unparalleled event. https://youtu.be/7zzScAToCeYAs we ease into the fourth industrial revolution it has become clear that businesses looking to secure a leading role in an increasingly digital world need to seek synergy with emerging technologies. The benefits of integrating our physical and digital worlds remain tremendous - we hope to leverage these advantages as we foray into Asia’s up-and-coming markets.
(more…)5.) The intersection between emerging tech and iGaming
While SiGMA focuses mainly on the iGaming and land based gambling sectors, the SiGMA expo happens in parallel to the two other verticals of the Group; the AIBC Summit and Affiliate Grand Slam. The first of these is a globally respected hub and nexus for technologists, investors, entrepreneurs and innovators within the emerging tech space. This means that the best and brightest within the Blockchain, NFT, Quantum Computing, Artificial Intelligence and Crypto spaces will be front and present in Toronto. Its recent expansion into the Metaverse space has opened up a potentially once in a lifetime opportunity for operators seeking to augment their ventures in ways never before seen. Affiliate Grand Slam brings together the thought leaders and pioneers of the digital marketing space. From SEO gurus to leading conversion optimizers, the Summit’s plethora of influencers and affiliates has the potential to supercharge the profile of any gambling firm wanting to make its mark on the international stage. These three pillars of the SiGMA Group exhibit in parallel to each other, offering our delegates unparalleled opportunities for exposure and cross pollination with some of the most dynamic and powerful sectors of the modern and future economies. [caption id="attachment_538100" align="aligncenter" width="750"]
4.) Ontario: The right place, the right time
The summits could not have picked a better place nor a better time. Given the passing of Bill C-218, which will open the floodgates for an entire industry in the region, SiGMA America’s June inauguration will allow it to set the stage for this industry within a mere 90 days of regulated operations in Ontario. This means that the movers and shakers of a nascent regulated industry will be front and center at the expo, letting our more ambitious delegates invest early in an ever growing sector. At the heart of this growing network of innovators, Ontario stands as the pillar that will shape the industry to come. The province represents approximately 40 percent of the industry’s population and market with an estimated 40 companies already in the process of being licensed to operator-status in the Ontario market. This makes now the opportune time for any enterprising delegate to place themselves at the heart of the action. [caption id="attachment_538160" align="aligncenter" width="750"]
3.) SiGMA Toronto: A place to raise and invest capital
Capital makes the world go round for both entrepreneurs who want to make their ambitious plans a reality as well as for investors who want to be part of the economy of the future. At the heart of the SiGMA Group as a whole is a deep love and appreciation for start-ups and investment, empowering visionaries with the fuel to make their mark on the world while also providing our broad network of investors a wide portfolio of potential unicorns to strengthen their financial future. SiGMA is the place to not only meet your business match but also participate in several opportunities for capital investment. The SiGMA-AGS Pitch lets a hundred start-ups compete for a chance to pitch their idea to a panel of investors with up to $500,000 of equity investment and a suite of other benefits being the take-home prize for our lucky winner. You can also meet representatives of several venture capital firms such as Ikigai Ventures, who specialize in frontier investments within gaming, esports, blockchain, fintech, psychedelics and much more. Beyond this, the sheer presence of investors and partners means that SiGMA Americas will be the place to be for selling your business or acquiring your next money maker!
2.) Meet the iGaming workforce of the future
Understanding the needs of a nascent industry, we know how meeting and hiring the right people could make or break a company. The global situation being what it is, we also understand that finding the right staff in difficult times is close to impossible, particularly in niche areas, such as design and development. Luckily enough, SiGMA Americas plans to make the impossible possible! While exhibitors will be boosting their HR presence on the floor, doors will open on the second day of the expo from 2pm to students and individuals seeking employment in the gaming and emerging tech sectors. Applicants may register their interest here. Our SiGMA Career Fair will provide firms small and large with the opportunity to recruit the best and brightest in the marketing, compliance, regulation, AML, KYC and sales sectors to supercharge their own growth. With the looming Great Resignation, there may be no better time to gain access to the best talent than now. If you don't, your competitors might!
1.) SiGMA Toronto: Elevating networking to an art form
Finally, SiGMA is known for being the place to not only meet the movers and shakers but to also have the time of your life doing it! From iGathering dinners and susnset cruises to networking drinks and gala awards, our delegates will have all the opportunities in the world to meet the operators, marketers, innovators and tech-gurus who can take their ventures to the moon and beyond.




Intelligence, context, body language, even humour, they can all be harder to get across digitally
You joined MioMedia in June this year, how did you find it starting with a new company during lockdown?
It’s been fantastic. I’m lucky enough to have lived in Malta for over seven years now so there were some familiar faces greeting me online from day one. As we’ve grown over these past few months and moved back towards a normal office life, I’ve had the pleasure of welcoming others I know from the industry in the same way. As a team as well as a company, we put great emphasis on doing whatever social events the restrictions have allowed, to ensure we all feel like we’re part of something special here.
How are you settling into the role? What were your initial objectives? How are these working out?
I ’m lucky to work with similar mindsets at MioMedia, where everyone has a job to do, and as long as we’re all pulling in the same direction, we’re bound to go far. With the launch of Neon54, our strategy has been to establish this brand in the emerging markets across Europe, LatAm and beyond. I want to grow Neon54 so that it’s the market leader in these areas, using the USP of five different welcome offers and extraordinary avatars to capture the imagination of new players across the globe. I held this position with another operator prior to coming here, so this gave me a great platform to attack the role properly, and the launch couldn’t have gone better. We’re really pleased to see how this brand develops in the coming years, while preparation is already underway to launch new brands and verticals in the near future. The hard work never stops!
Now that we are returning to shows, what are you looking forward to most? With face-to-face meetings being impossible over the past 18 months, how important are they?
Having been in this industry for many years, these conferences are a great chance to catch up with not only new and existing partners, but also ex colleagues and friends that may have moved on from Malta but stayed within the industry. After a year that most of us spent sitting on a couch, I’m positive that there’s plenty who are glad to board a plane to sunny Malta. These shows are always great for business, and it’s a brilliant opportunity to say thank you to your favourite clients, maybe grab some dinner and plan out the next quarter’s campaigns. As much as a phone call is better than an email, a face-to-face blows them both out of the water. It helps you see each other in a more human way and makes working together much easier moving forward.
Malta Week – Save the dates:
For the first time ever SiGMA Group is bringing its 4 leading shows together for the mother of all conferences. From the 15th to 19th November, SiGMA, alongside AGS and AIBC will bring the best in the business to a first-class meeting point at the Malta Fairs and Convention Centre (MFCC). Malta Week is a chance for investors to leverage the significant crossover potential for multi-faceted business deals and to double down on opportunities to connect with some of the leading affiliates, policymakers, thought leaders, suppliers, and operators in the industry. Register now!




What to expect:
SiGMA Toronto, which takes place from 6-9 June, will focus on leveraging the natural synergy between the emerging tech and iGaming sectors, taking advantage of an industry enjoying rapid growth following recent iGaming reforms through the legalisation of single-game sports wagering in Canada and the launch of Ontario’s regulated iGaming market. In addition to a full agenda of expert-led panels and workshops, a high-energy expo floor offers a direct line to some of the top brands in the business – making it an ideal place for networking and brand exposure. Delegates can also expect plenty of networking occasions during the summit, with a number of dinners taking place in the evenings. The event will also host two award evenings, catering to the gaming, emerging tech, and marketing verticals. In addition to handing out accolades, the awards will host a charitable auction, the proceeds of which will be diverted to SiGMA Foundation – the company’s charitable arm. The summit will incorporate SiGMA Group’s emerging tech and affiliation brands; AIBC and AGS. This cross pollination between the verticals brings added value to delegates looking to explore new opportunities in complementary frontier sectors. On the second day of the expo SiGMA will host a career fair. From 14:00 doors will open to students and individuals looking for employment in the Gaming and Emerging tech sectors. This fast growing sector continues to demand talent, especially in creative niches such as development and design.With years of experience and leveraging industry relationships, our team is fully trained to seek out the best speakers to let you feel energised and inspired throughout the conference. Our inspirational speakers have a history of eliciting strong emotions in our listeners and leaving them feeling motivated and inspiring peak performance. Below is a list of this year's Malta Week motivational event speakers who will be present during the show.
SiGMA Speakers:
Nolan Bushnell
Nolan Kay Bushnell is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. Bushnell has been inducted into the Video Game Hall of Fame and the Consumer Electronics Association Hall of Fame received the BAFTA Fellowship and the Nations Restaurant News "Innovator of the Year" award, and was named one of Newsweek's "50 Men Who Changed America." Bushnell has started more than twenty companies and is one of the founding fathers of the video game industry. He is on the board of Anti-Aging Games. In 2012 he founded an educational software company called Brainrush, that is using video game technology in educational software. Nolan is credited with Bushnell's Law, an aphorism about games that are "easy to learn and difficult to master" being rewarding. Nolan Bushnell is also a Strategic Advisor at Esports Technologies.
Ivan Montik
Entrepreneur in the sphere of information technology, founder of SoftSwiss, a pioneer in Bitcoin online casino solutions, and strongest supporter of cryptocurrency, currently running a number of successful projects in IT and iGaming. With a background in economics and management and a track record in journalism, he founded a custom software development company and further launched two products, online auction software under the brand Merkeleon and an online casino platform under the brand SoftSwiss. The company reached a top position in the iGaming industry and turned into the leading provider of turnkey white label solutions for online casino operators. With the profound knowledge of blockchain and cryptocurrencies, Ivan managed to implement the technology in the online casino software and led his company to become a pioneer in the area of Bitcoin gaming.
Paul Burns
Paul Burns was instrumental in establishing the Canadian Gaming Association (CGA) in 2005, recognising the need for a unified voice for the gaming industry in Canada. Under his leadership as the CGA’s Vice President, the association grew to include the industry’s leading operators, manufacturers, and suppliers nationwide. Mr. Burns was appointed the CGA’s President & CEO in March 2018. He has been responsible for the development of industry-wide research and programs, including the release of the most comprehensive study on the economic impact of gaming in Canada, and the expansion of the industry’s national annual conference, the Canadian Gaming Summit.
Alexandre Tomic
Alexandre Tomic is co-founder of ALEA, the multi-award-winning creator of innovative gaming experiences. Tomic is well-known within the industry, having over ten years of experience in varying aspects ranging from affiliate network owner to casino operator. He and his partner at ALEA, Charles Gross, are familiar friendly faces at many conferences and shows. Their passion for the industry is matched by their drive for innovative products and ideas. Alexandre himself is a Biohacking and VR enthusiast and is committed to promoting social responsibility among operators and creating awareness about the societal impact of the gambling industry. Tomic is also the cover of BLOCK's latest issue as health wearables have been a bit of a passion project for the founder. In BLOCK’s latest issue he sits down with our editor to discuss why these devices are on track to change the face of healthcare.
Susan Breen
Susan Breen is a Partner in the firm's top-ranked Betting & Gaming Group in the Innovation Department. Susan's practice spans both corporate and M&A, as well as regulatory and commercial advice with over 20 years experience acting for gambling industry clients. A particular strength of Susan's practice is her ability to blend her corporate knowledge with regulatory, infrastructure, and compliance advice to many of the industry's leading operators, service providers, and business owners both in the UK and internationally.
AIBC Speakers:
Akon
Akon, a hip-hop superstar and one of Africa’s most renowned philanthropists, has accepted a speaker slot during AIBC in Malta, he will all give a performance at the official SiGMA night. He will be speaking about his Akoin token and how he hopes the blockchain-based cryptocurrency can empower young entrepreneurs in Africa to strengthen the continent’s rising economies and support the development of sustainable communities. The Senegalese-American hip-hop singer/songwriter/producer has been profiting from a range of business ventures this year. There's his Konvict Clothing, his Pepsi soccer ad campaign, and Kon Live, his Interscope-backed imprint that's home to Lady Gaga and others. Akoin, created by visionary global artist and change-maker himself Akon is a cryptocurrency, powered by a marketplace of tools and services to fuel the dreams of entrepreneurs, business owners, and social activists. Akoin helps them connect and engage across the rising economies of Africa and beyond.
Dr. Marwan Alzarouni
Dr. Marwan Alzarouni is an internationally recognised blockchain technology advocate, keynote speaker, and strategic advisor. Dr. Alzarouni is the CEO of Dubai Blockchain Center (DBCC), impact business, and a strategic partner to Dubai Future Foundation. The center was inaugurated by His Highness Sheikh Mohammed Bin Rashid Al Maktoum under the Area 2071 initiative in May 2018. It aims to create a fertile ground and a holistic ecosystem for blockchain companies and projects to thrive in. DBCC regularly hosts a number of blockchain startups within Area 2071 and also conducts educational classes and seminars around blockchain use cases in the government and private sector. Dr. Marwan is currently heading the Digital Asset Task Force (DATF), a research and advisory team that reports to the Dubai Future Council for Blockchain. The purpose of the task force is to conduct a comprehensive study to provide clear guidance on how digital assets can be encouraged and regulated. The council establishes Dubai as a global blockchain capital, offering a prominent platform for decision-makers from various local and international governments and private sector entities to explore futuristic, blockchain-based solutions.
Michael Saylor
Michael Saylor is the Chairman & CEO of MicroStrategy (MSTR), a publicly-traded business intelligence firm that he founded in 1989. He is also the founder of Alarm.com (ALRM), named inventor on 40+ patents, & author of the book “The Mobile Wave”. He founded & serves as a trustee for the Saylor Academy (saylor.org), a non-profit organization that has provided free education to 800,000+ students. He is an advocate for the Bitcoin Standard (hope.com). He has dual degrees from MIT in Aerospace Engineering & History of Science.
John Karony
John Karony, the CEO of Safemoon has been nominated for the ‘Crypto Influencer of the Year’ Award 2021. John Karony’s token is trending because of the unprecedented price increase. In the last month, this novel token has grown up to 6000%, leaving the whole crypto industry speechless. Karony, is a former analyst for the United States Department of Defense. After its launch, SafeMoon quickly gained over one million holders of the cryptocurrency.
Mark Blandford
Mark is a founding partner of Burlywood Capital LLP, a new digital Pay2Play investor, and advisor. Burlywood invests in companies in the digital Pay2Play entertainment industry; the fastest-growing segment in the $0.8 trillion global media and entertainment industry. Highly driven serial entrepreneur. Moved into an investment, specialising in development capital.
AGS Speakers:
Dave Crane
Dave Crane is the host of the award-winning weekly web TV show ‘Turbo-Charge Your Brand TV’ the motivational personal branding show watched by thousands of industry experts, thought leaders, and high achievers in 84 countries worldwide. This former BBC journalist is one of the freshest and highly requested speaker/trainers and motivational entertainers in the market, having worked in the USA, UK, Spain, South Africa, Germany, Austria, France, Greece, Egypt, Lebanon, the Caribbean, Italy, and Monaco. One motivational session in Greece led to one Global company recording a 49% growth in sales within their next 12 months period and they attributed much of it to his work.
Jonas Cederholm
Jonas Cederholm is the founder and Group CEO of Game Lounge. He has a great understanding and passion for Search Engine Optimization and online marketing. Jonas has a typical entrepreneur’s leadership. He sees opportunities rather than problems and believes in decentralization by empowering employees to make their own decisions.
Fabio de Sio
Award-winning public speaker, and LGBTQ business coach, Fabio De Sio offers bespoke individualised coaching sessions. With a renowned focus on developing Equality, Diversity, and Inclusion, Fabio works with all levels of management and staff, to increase trust and thereby improve efficiency and productivity, within the workplace.
Robert Andersson
Robert Andersson is a Computer Science graduate from Stockholm University and Griffith University. He has long experience in creating shareholder value and developing growth companies in iGaming and the media industry. Before joining Acroud, Robert was CEO of Enlabs and Catena Media, which he built up and developed, turning them from small companies with a few employees into large established listed companies. Robert joined Acroud in February 2020.
Mike Prasad
Mike is the Founder & CEO of Tinysponsor, the world’s first programmatically addressable and inventory-driven marketplace for influencer and content sponsorships. Mike brings his diverse experience as an entrepreneur, VC, and digital strategist to focus on building a platform that can help creators and businesses collaborate and thrive together. Prior to Tinysponsor, Mike co-founded VentureLab, a cross-market early-stage VC and incubator, and before that he worked with startups from Y Combinator, Idealab, 500 Startups, Yetizen, Supermassive, HAXLR8R, SOSventures, and more. In 2008, as the digital strategist and co-founder at Kogi BBQ, he started the worldwide twittering food truck trend that is now a billion-dollar industry. Prior to his work in startups, Mike delivered digital strategy and implementation for companies large and small, from local businesses to Fortune 500's, including Microsoft, Amadeus, Nolet's Gin, Fatburger, Burger King, Fedex, Outrigger Hotels, Wynn Hotels, Tasting Panel Magazine, NVIDIA, Toynami, and others.
Med-Tech Speakers:
Thomas Balkizas
Thomas Balkizas has extensive leadership and consulting expertise in the global healthcare, life sciences, and technology industries. He has enjoyed guiding the strategic direction of firms such as IBM Watson Health, Toshiba Medical Systems, Henry Schein, and IQVIA. He was educated at Imperial College London, NTUA, and Harvard T.H. Chan School of Public Health. He is the creator of Alpha Tech Capital, a private equity advising business that connects high-growth technology companies with investors. Thomas presently manages Amazon Web Services (AWS) Healthcare and Life Sciences sector in EMEA. AWS is the world’s most comprehensive and widely used cloud platform.
Ardy Ariandpour
Ardy Arianpour is the CEO and Co-Founder of Seqster, an award-winning SaaS healthcare platform that uses complete medical records (EHR), individual genetic profiles (DNA), and personal health device data to help enterprises drive effective healthcare. Ardy pioneered various clinical and consumer-based genetic tests as CCO of Pathway Genomics and SVP of Ambry Genetics, which was acquired by Konica in 2017 for $1 billion. Ardy got a BS in Biological Sciences from the University of California Irvine and an MBA from the Marshall Goldsmith School of Management. She was named a 2019 Top 40 Healthcare Transformer and a San Diego Business Journal 40 under 40.
Ruthy Kaidar
Ruthy is in charge of Microsoft’s Health Industry division in Central and Eastern Europe. She has worked with Microsoft for almost 7 years, most recently as Microsoft’s Chief Startups Lead and Software Partners Tech Lead in Central and Eastern Europe, and previously as Microsoft Israel’s Vice President for Startups and Developer Relations. Ruthy Kaidar is a medical device, digital health, telecommunications, and venture capital industry executive with over 20 years of expertise. She worked as a Software and Firmware Engineer in the Telecomm business at Geotek and Qualcomm as a Computer Science Engineer.
Nathan Berkley
Experienced CEO of Muhdo with a track record of success in the sports, health, and media industries, as well as multiple start-ups. On a worldwide scale, he has a strong history in expanding firms through new content solutions and data-driven tactics. Muhdo recognizes that we all have a set of genetic predispositions, but that these predispositions are either diluted or intensified depending on our lifestyles and situations.
Muhdo makes the concept of epigenetics, which is the junction of genetics, nutrition, and environment, and how diet, micronutrients, exercise, and sleep can all affect the expression of our genes, more understandable. Epigenetics recognises that the mind and body are in a constant state of interaction, with one always affecting the other.
João Bocas
João Bocas is a worldwide acclaimed business thought leader, coach, counsellor, and entrepreneur who specialises in wearable technologies. João has worked in Healthcare, Financial Services, Media, Sporting, and Third and Public Sector companies with over 25 years of hands-on experience in Professional Sport and Corporate contexts, working with top management, Boards, and executive teams.
While studying sport for eight years, he has collected an impressive collection of 17 formal professional certifications. He is a worldwide adviser and board member of various internet firms, as well as a finalist in the Great British Entrepreneurs Awards 2015 and a Top 100 Global Digital Health Influencer.
Malta Week – Save the dates:
For the first time ever SiGMA Group is bringing its 4 leading shows together for the mother of all conferences. From the 15th to 19th November, SiGMA, alongside AGS and AIBC will bring the best in the business to a first-class meeting point at the Malta Fairs and Convention Centre (MFCC). Malta Week is a chance for investors to leverage the significant crossover potential for multi-faceted business deals and to double down on opportunities to connect with some of the leading affiliates, policymakers, thought leaders, suppliers, and operators in the industry. Register now!
https://youtu.be/r5brNkAIWks
SiGMA Toronto
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Here are the remaining 25 winners of the night:
ONLINE CASINO PROVIDER OF THE YEAR - Digitain MARKETING CAMPAIGN OF THE YEAR - FastTrack LIVE CASINO PROVIDER OF THE YEAR - Evolution BRAZILIAN OPERATOR OF THE YEAR - Estrelabet SPORTS BETTING PROVIDER OF THE YEAR - Altenar AFFILIATE OF THE YEAR - BetterCollective E-SPORT PRODUCT OF THE YEAR - Ultraplay SLOT GAME PROVIDER OF THE YEAR - Evoplay PAYMENT SERVICES OF THE YEAR - Astropay VIRTUAL SPORTS PROVIDER OF THE YEAR - Pragmatic Play AFFILIATE PROGRAM OF THE YEAR - Royal Partners GAME PROVIDER OF THE YEAR - Smartsoft Gaming COMPLIANCE SOLUTIONS PROVIDER OF THE YEAR - Netrin BREAKTHROUGH GAME OF THE YEAR - Aviator by Spribe LATAM MEDIA OF THE YEAR - Focus Gaming News MOBILE GAME PROVIDER OF THE YEAR - Pragmatic Play INDUSTRY RISING STAR OF THE YEAR - Realsbet KYC SOLUTION OF THE YEAR - IDnow CASINO OF THE YEAR - LATAM - Betsson CRYPTO PAYMENT SOLUTION OF THE YEAR - GlobiancePay PLATFORM PROVIDER OF THE YEAR - Softswiss SPORTSBOOK OF THE YEAR - LATAM - 1xBet FINTECH SOLUTION OF THE YEAR - Fastex Exchange WEB3 BANKING OF THE YEAR - ZroBank NFT PROJECT OF THE YEAR - AviatrixSiGMA Foundation auction raises €11,400 for charity
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Megan Sagriff, VP of Sales at YTZ, gives an exclusive interview to SiGMA News as part of our latest series on affiliates
How did you first get into the affiliate space, and were you always focused on the iGaming sector?
I had zero experience with affiliate marketing when I stumbled into the space. I was fresh out of university with two degrees and no real job prospects. I ended up taking a position as an executive assistant to the then CEO of YTZ. There weren’t enough administrative tasks to keep me busy so I started helping out in different departments of the company, learning the ropes. Within a year I joined the marketing team. Fast forward 10 years; I’m now the VP of Sales. Throughout my tenure we’ve operated in a lot of different verticals but we only got serious about iGaming a few years ago. With the affiliate business constantly changing we felt like we needed to refocus our efforts on a vertical that could bring more long lasting stability. (more…)


About SiGMA Foundation:
SiGMA Foundation is the philanthropic arm of the SiGMA Group, reflecting the company’s commitment to supporting those in need around the world through fund-raising activities, charity, education, and crucial skills to enable self-confidence and personal empowerment. The organisation operates with a focus on transparency and all accounts are available on request. https://www.youtube.com/watch?v=oBnkhmGILNI
Following its launch for SiGMA Asia’s debut event in Manila this July, SiGMA Match is now available to delegates attending this week’s summit in Cyprus.
The free tool, which is designed to help delegates navigate networking opportunities during its events, will open three days before each summit and close one week post event.
The networking web app will be fully accessible to all registered delegates, allowing them to connect to new business leads and chat with fellow affiliates, operators, and exhibitors from the moment they receive their ticket.
The tool also includes a smart matching feature, allowing users to select specific tags for more targeted matches.
SiGMA Match will be available this month to all attendees of SiGMA CIS & Balkans gaming and emerging tech event being held in Cyprus, from the 4th to 7th of July at the newly inaugurated Integrated Resort - City of Dreams Mediterranean. Last minute tickets for the expo are still available through the website.
Veteran content creator and CEO of the WRITERS Group, Isabella Banda spoke to Charity Ovbiagele about the digitalization of the market and how written content is a pillar of any marketing approach
Elaborating on her background, Isabella’s content has toured the world beginning from her home of Australia where she helped tech businesses such as DocuSign develop a more human approach in their marketing. She would then move to the UK which allowed her to branch into the global fashion industry and get her first taste of social media marketing before she finally reached Malta, stepping into the iGaming world through her work with LeoVegas. Noticing the gap in the market for high quality content that converted into sales, she founded the WRITERS Group to fill it. https://www.youtube.com/watch?v=Ne_O6vF7p68So we started in 2019. I was actually in Greece when I set up my first project. My first project was actually for a Norwegian affiliate company and we were requested to do over three and a half million words in about four months, which was a big task for one of your first projects but we actually really had a great experience and it really shaped our understanding on what foundation is needed for this type of work so it was definitely a great one to start off with.Charity then asked if she could elaborate on the multidisciplinary approach that the Group had and how it could create content for industries as varied as Blockchain, eCommerce and Gaming.
We actually focus on a number of different industries. iGaming and affiliates are our main kind of area. However we have a pool of over 35 plus writers all scattered across the world and they are all very niche and specific to different industries. So we have everything from cryptocurrency, FinTech, we've got health and wellness, we've got fashion and lifestyle, eCommerce. The list is never ending. However, we started off and have more primarily focused on iGaming and affiliates.Charity then moved towards the effect COVID was having on the industry. With the economy digitizing more than it ever has before, online marketing has become an even more vital part of the new economic model.
I definitely see a shift. Obviously we started off as an online provider and everything we do is done remotely. This year has really been shaped by COVID-19. So we really saw a lot of brands needing to start focusing on their online presence, a lot more coming out with a little bit more of a refined tone of voice that's more nurturing, inspiring and informative rather than being really heavily focused around sales. The end client is spending so much more time online. So I think that the need for good content is prime at the moment. So we really, although we struggled with not being able to interact with people face-to-face and having those kinds of meetings, we did see a positive increase in business because everyone is just so focused on needing it online.Describing their services, Isabella spoke about how the Group offered content writing, translation, localization, SEO, link-building, social media, marketing and management.
SEO, as we know, it's so crucial for any businesses growth. It is just becoming more and more important. People are becoming impatient and they tend to go onto Google and click the first couple of links that they come across. And that's why it's so important to have high quality content and SEO. That really helps you rank because people aren't going to sit there and scroll for ages, trying to find which company is actually the best.Finishing her point on content creation, she stated that Content was still king and everyone knows it.
It's how businesses speak to their audience. It's how they entice them into taking an action and if you're not actually communicating with that audience in a way that suits your brand, you're really missing out on so much value and growth for your business.She concluded by sharing how happy she was to be at the expo after the long COVID drought and how it was lovely getting the chance to network again. SiGMA 2022: After the exciting set of conferences that was Malta Week 2021, the SiGMA Group plans to take the world by storm with the golden steeples of Kiev and the snowy city of Toronto being hubs to draw the best and brightest of the iGaming world together. Our next expo takes us to cutting-edge metropoli of the United Arab Emirates for three days of networking, panel discussions and festivities. Stay up to date with the latest and greatest through SiGMA News.

With business-family life balance at the top of the SiGMA agenda, a childcare plan is available to all those attending the expo during Malta Week this November.
SiGMA, in collaboration with partner hotel, The Westin Dragonara Resort, Malta, will offer professional childcare to attendees of any of its 4 summits during Malta Week. With family-friendly business policies at the heart of its commitment to empowering working parents, SiGMA will open a number of nursery rooms at the Westin to cater to visiting speakers, exhibitors, suppliers, and delegates attending Malta Week expos from the 16th to 19th of November. The creche is in line with Malta’s reputation as a family-friendly destination and recognizes the increasing call for places of business to cater to the needs of a growing and diverse workforce by making childcare plan readily available to their employees. The initiative also acknowledges that high-powered business executives, like other working parents, may also have families and that managing high-pressure jobs in addition to their children’s needs can be difficult. SiGMA hopes to enable guests at its events to make the most out of all opportunities during Malta Week without having to compromise on their plans. 'At The Westin Dragonara Resort, we create an inclusive environment that supports the recruitment, retention, and advancement of all employees. We actively engage in efforts to develop a diverse and inclusive workforce, encouraging the representation of females in managerial as well as senior leadership roles. Our offer of childcare services to our associates is one of our key initiatives to support working parents. This is alongside other family-friendly measures in place such as flexible working hours and reduced working hours. We also embrace the diversity of ages, having associates from various generations working with us as well the diversity of nationalities, currently employing 27 different nationalities,' said a spokesperson for the resort. A leading hub for digital innovation and business, the island of Malta has a long-standing reputation for pulling off excellent networking events. For the first time ever SiGMA Group is bringing its four leading shows together for the mother of all conferences. From the 16th to the 19th of November, SiGMA, alongside AGS and AIBC will bring the best in the business to a first-class meeting point. The conference is now complete, with a full-scale childcare plan included for an absolutely carefree experience. The week will also host the second edition of Med-Tech World, a digital health conference. The alignment of our super-shows allows investors to leverage the significant crossover potential for multi-faceted business deals and to double down on opportunities to connect with some of the leading affiliates, policymakers, thought leaders, suppliers, and operators in the industry. Malta Week is your chance to tap into the synergy between the emerging tech, digital marketing, and gaming sectors while making the most of what the islands have to offer. (more…)