Trueplay to present revolutionary loyalty programs that boost retention

Posted: Nov 01, 2022 09:00 Category: Casino , Industry Digest , Online , Posted by Omnia Ramadan

This year Trueplay is going to join the SiGMA Malta event to show the industry their unique marketing tool. Being an active player on iGaming stage, Trueplay will potentially help many online casinos tackle the retention issue that the industry is recently facing.

Alex Antsy
Alex Antsyferov, Trueplay’s CBO.

“I am very excited to show our potential partners what we’ve been working on.” says Alex Antsyferov, Trueplay’s CBO. “Our iFrame widget, installed on the existing business model in a matter of days, allows online casinos to reach results never seen before — up to a 5x growth of retention rates and increased total revenue. No existing tools on the market have done this before”.

Trueplay offers tokenized loyalty programs that are based on blockchain technology. Casinos can reward their players with branded crypto tokens while boosting their user engagement.

“This will be a great chance for online casinos to get acquainted with our product and be among the first to implement the unique blockchain-based solution.” says Arthur Buyukyan, Trueplay’s Head of B2B. “My colleagues and I will be happy to meet up with potential partners and show them how we can change the way they can handle retention and make amazing profits. Contact me on LinkedIn if you’d like to schedule a meeting on SiGMA”.

Apart from just being present with their stand on SiGMA Malta, Trueplay has also created a collection of unique NFT dogs, which will be awarded to the nominees of Sigma Awards in the form of badges. This collection will be released on the NFT marketplace OpenSea, and every dog will become a unique asset with high demand.

If your company is shortlisted for this award, be sure to receive a reward from the web 3.0 world that Trueplay is representing.

Come see the Trueplay stand at Booth S72.


Being one of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector. Our networking activities, including the extra cultural excursions, dinners, and networking drinks are solely open to Premium and Platinum ticket holders. Choose your ticket type here.

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