Altenar strengthens presence in South America with new Uruguay office

News Team 3 weeks ago
Altenar strengthens presence in South America with new Uruguay office

Altenar has further strengthened its status as a leading sportsbook provider in South America with the opening of a new office in Uruguay.

The company has an ever-expanding client base across Latin America and is now well positioned to improve its service thanks to a dedicated team in the region. The new hub is located in Costa Rica Street 1667, in Carrasco, Montevideo, and will be the base for around 15 members of staff.

Altenar is already an established provider in the region, where it has had a presence for 13 years, so has a good understanding of the needs of LatAm operators after working with some of the leading brands.

The Uruguay office is the next step in improving the operational support for clients, with Altenar now providing a local service when it comes to risk management, trading and business support, while Spanish-speaking account managers are another important asset for the company.  

The team is led by Altenar’s Regional Director for the Americas, Hugo Llanos, who has valuable knowledge of what customers in this part of the world need thanks to almost 17 years of experience in the betting industry. 

He is excited by what the office will mean for Altenar’s current and potential customers, saying: “I think it is going to be a good solution for us in terms of the time zone mostly.

“We do have a lot of activity and products that are to do with this time zone – American sports, Copa Libertadores, Copa America, and of course the major leagues around the region such as Brazil, Mexico and others alike. We have customers across the region so it is important to assure them of our commitment to their operations and our support towards their objectives.

The plan is to get local people here working and also to try and relocate people from our existing offices in order to have a balance between new staff and experienced members of the team.

That should also help us to replicate the culture we have at other offices as I think the culture we have at Altenar is one of the most important things.”

Altenar will be present at SiGMA Americas. Click here to book a meeting with our team.

SiGMA Americas

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