BETBY to make Asia debut with its innovative sportsbook

BETBY, the innovative sportsbook supplier, is set to make its debut Asian tradeshow appearance at SiGMA Asia, bringing its top-notch sportsbook package which covers a wide range of sporting events including virtual and esports.

The brand has recently upgraded the product, with the addition of Cricket markets to its Bet Builder product range, which provides unique betting experiences which enhances BETBY’s differentiation within the industry.

Cricket has become one of the most popular sports to bet on in recent years and with the 2023 Ashes currently taking place, players are seeking engagement with the sport in many forms. The integration of Cricket markets into Bet Builder 2.0 will allow players to create customised bets on the popular sport and enjoy even more flexibility when placing wagers.

BETBY’s Bet Builder, which significantly boosts engagement and activity for clients, now boasts other sports including Ice Hockey and Basketball, with more sports soon to be added to widen BETBY’s content offering.

This is the latest in product developments from the brand, with the array of opportunities within its product meeting the needs of operators in the region.

SiGMA Asia will be held at the SMX, Manila’s largest expo centre, and the BETBY team will be located at Stand B04 from July 19^th – 22^nd to speak to partners about its modern B2B solution.

Aglaja Geta, Senior Product Owner at BETBY, said: “We are incredibly excited to be attending SiGMA Asia and to make our debut in such a vibrant market.”

“Our products are constantly evolving, bringing differentiation that appeals to players across regulated markets and we can’t wait to expand into Asia and are sure our content will resonate with players as our brand continues to grow.”

To get in touch or arrange a meeting with Betby, please email [email protected].