Building future-ready teams: an interview with Anastasia Belousova, Chief People Officer at Growe

News Team 4 months ago
Building future-ready teams: an interview with Anastasia Belousova, Chief People Officer at Growe

In the interview with SiGMA News, Anastasia Belousova discussed Growe’s successful global expansion, the importance of strong leadership and corporate culture, and the strategies implemented by the company to enhance team resilience. She shared her insights on strategic leadership and the cultivation of successful teams. Here’s what Anastasia had to say:

SiGMA News: Anastasia, can you share some insights on how Growe has navigated projects and cultivated successful teams?

Anastasia Belousova: Absolutely. Over the past five years, Growe has experienced significant growth. In 2023, our company expanded its workforce to 817 employees, marking an increase of 110 individuals within our global team. This growth of +787 employees compared to 2019 figures demonstrates our company’s remarkable progress.

SiGMA News That’s impressive. Can you tell us more about Growe’s recent geographical expansion?

Anastasia Belousova: Growe has been operational for approximately five years and has firmly established itself within the industry. Presently, Growe stands as a thriving international corporation with a footprint in ten countries spanning three continents: Africa, Asia, and Latin America. Our current focus is on expanding operations in Tanzania, Ghana, Brazil and Chile.  In 2023, we strategically opened an office in Warsaw, reinforcing our presence in key employee-populated locations. This geographical expansion is a testament to our strategic leadership and our commitment to fostering a strong corporate culture.

SiGMA News: Speaking of corporate culture, how does Growe’s ‘values-driven’ approach contribute to its success?

Anastasia Belousova: At Growe, we emphasize values, unity, and employee morale. We foster an environment where ideas are openly shared and employees contribute to decision-making. Our core values – “Growe together,” “Drive result over process,” and “Be ready for change” – underscore the need for leaders to be flexible in rapidly changing circumstances. Additionally, having a clear long-term vision is essential for success. Sharing this vision with the team, even if it’s limited to short intervals, provides direction and motivation, and serves as a guiding light.

SiGMA News: How does Growe enhance team resilience?

Anastasia Belousova: We implement practical measures such as educational initiatives, grading projects, and a “People First” approach. By prioritizing team strengths through innovative solutions, we have not only weathered challenges but positioned ourselves as a model for building future-ready teams in an ever-changing business landscape. We empower our team members to present our brand, endorsing both external and internal initiatives that align with our mission, values, and corporate culture. This fosters a stronger sense of belonging and pride within the team.

SiGMA News: Thank you for your insights, Anastasia. It’s clear that Growe’s strategic leadership and strong corporate culture play a vital role in building future-ready teams. As the company continues to expand globally, it is poised to navigate the challenges of an ever-changing business landscape with resilience and adaptability.

Anastasia Belousova is a seasoned professional in the field of human resources, currently serving as the Chief People Officer at Growe. With her extensive experience and expertise, she has been instrumental in navigating projects and fostering a culture that builds future-ready teams. Growe is a bold operator in the iGaming and Entertainment industry, uniting brands worldwide and gathering expertise from diverse markets. Over the past five years, the company has seen significant growth, expanding its workforce by 787 percent and extending its operations to 10 countries across three continents

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