EEA plans Asia’s biggest Esports festival launch in Singapore

EEA and SCOGA have teamed up to promote and launch the Asia Esports Festival in Singapore

Esports Entertainment Asia (EEA) announced it signed a co-operation agreement with Singapore Cyber-sports & Online Gaming Association (SCOGA) to promote and launch the Asia Esports Festival this December in Singapore.

According to EEA Co-chairman, Johnny Ong, the AEF which has been in the works for over a year, will be a mega Esports festival that will exhibit a broad genre of cyber-gaming and Esports competitions.

The Asia Esports Festival (AEF) aims to bring Asia and international game developers, publishers, professional gamers, and industry players in the region to network and showcase their products to Asia’s Esports enthusiasts.

The Memorandum of Understanding signing ceremony was held at Suntec Singapore Convention & Exhibition Centre on March 11 and was witnessed by Singapore’s Culture, Community and Youth Minister, Edwin Tong.

Edwin Tong said,

Singapore has the potential to become a regional hub for Esports. The upcoming Asia Esports Festival is set to enliven the Esports scene in Singapore and the region. In time to come, I am confident that we will build a thriving Esports ecosystem, and nurture more Singaporean Esports talents!

The inaugural AEF 2021 is scheduled to be held from December 3 to December 5 at Singapore’s Suntec Convention Centre and promises to provide the ultimate multi-sensory experience with the latest games, merchandise, accessories and a fun-filled Esports exploration for all ages.

The AEF will travel to other key gate-way cities across Asia including Shenzhen (China), Kuala Lumpur (Malaysia), Jakarta (Indonesia), Bangkok (Thailand), Phnom Penh (Cambodia), after the inaugural launch in Singapore.

Singaporean event organiser, UnUsUal Productions, has been chosen to oversee the event organisation and technical aspects for all of AEF events.

According to EEA Co-Chairman Roland Ong, with the appointment of UnUsUaL Productions, they will plan to make AEF a regional event touring different countries in Asia, namely, Shenzhen (China), Kuala Lumpur (Malaysia), Jakarta (Indonesia), Bangkok (Thailand) and Phnom Penh (Cambodia) after the launch in December.

EEA is a Singapore-based company set up in 2019 with the vision to build a comprehensive eco-system for Esports in Singapore as well as for the Asia region.