Genius Sports and IBIA establish global sports integrity partnership

Shirley Pulis Xerxen June 13, 2024

Genius Sports, a leading sports technology company, and the International Betting Integrity Association (IBIA), the sports betting integrity monitoring body, have formed a global partnership to fight match-fixing and betting-related corruption in sports. This partnership will facilitate the exchange of information on suspicious betting activities between their respective platforms, and Genius Sports will join IBIA as an Associate member.

The partnership aims to enhance transparency in global betting patterns, enabling the identification and prevention of integrity threats. Genius Sports, which serves over 150 sports leagues and federations, offers comprehensive integrity services such as around-the-clock bet monitoring, educational tools, and intelligence solutions. IBIA, representing over 50 top betting companies and monitoring over 125 brands, boasts a global monitoring network that detects and reports suspicious betting activities, contributing to the successful sanctioning of numerous clubs, players, and officials.

Simon Martyn, Director of Integrity and Rights Enforcement at Genius Sports, said: “Cooperation and the sharing of information are vital pillars to safeguarding the global sports industry from the threats of match-fixing and betting-related corruption. Our partnership with IBIA will provide us and our partners with greater transparency over global betting patterns, helping to identify, manage and prevent any integrity threats.”

Khalid Ali, CEO of IBIA, said: “I am delighted that we have reached this important agreement with Genius Sports. It brings together two leading global players in the sports technology and betting integrity environments with a clear focus on protecting sporting events from betting-related corruption. The addition of Genius Sports as an Associate member of IBIA is particularly welcome given the breadth of its sporting and integrity relationships across North and South America, which will assist IBIA’s operational expansion across those regions.”

IBIA, founded in 2005 as a not-for-profit association, has established information-sharing partnerships with major sports organizations like FIFA, UEFA, and the IOC, as well as gambling regulators, to combat corruption. It publishes quarterly integrity reports and maintains a policy of transparency. Genius Sports, with a global reach and a suite of advanced technologies, is well-positioned to support its partners in the sports industry, delivering immersive products that enhance fan experiences.

Upcoming SiGMA event: The SiGMA East Europe Summit 2024 will be held in Budapest this September.