Nick Cockerill joins Betfred as new Chief Product Officer

Sudhanshu Ranjan September 10, 2024

Nick Cockerill has been appointed as the new Chief Product Officer (CPO) at Betfred. This move marks a significant step in Betfred’s journey toward becoming a technology-first organisation.

Nick Cockerill’s career spans over ten years, featuring senior roles in leading organisations such as Sky Betting & Gaming, PokerStars International, and Flutter. Before entering into the sports betting industry, Cockerill also honed his skills at Adidas and Asda Walmart. His achievements include playing a major role in launching the ‘Instant Highlights’ feature, which earned him the SBC Innovation in Mobile Award in 2023.

CEO Joanne Whittaker’s perspective

Joanne Whittaker, CEO of Betfred, expressed her enthusiasm about Cockerill’s appointment. She highlighted his extensive experience and track record in the sector, emphasising that his arrival is a key component of Betfred’s ambitious plans. Whittaker’s endorsement demonstrates Cockerill’s strategic importance of this new role in the company’s growth.

She said, “Nick joins with a wealth of experience and has an excellent track record in the sector. His appointment is key to our huge ambitions for Betfred.”

Cockerill’s appointment is expected to have a impact on Betfred’s strategic direction. The company is well-positioned to capitalise on emerging technologies and trends in the sports betting industry. With Cockerill’s leadership, Betfred likely to drive significant advancements and ensure Betfred remains a leader in the competitive market.

Nick Cockerill’s new role as Chief Product Officer at Betfred represents a significant milestone for both him and the company. Commenting on his latest venture, Cockerill said, “I’m delighted to join Betfred at such an important and exciting time in their history. Betfred is one of the UK’s strongest brands in the sector, and I’m looking forward to working with the excellent team here to elevate Betfred to where it should be as one of the top online bookmakers in the UK and advancing our leadership in retail.” Cockerill’s new role as Chief Product Officer at Betfred represents a significant milestone for both him and the company.

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