Ontario entry marks first step in Play’n GO’s North American strategy

“North America is right at the top of Play’n GO’s priority list for 2022, and Ontario is just the first step” – Magnus Olsson, Chief Commercial Officer for Play’n GO

It has been a tremendously exciting year for Play’n GO already, with their entry into the newly regulated Ontario market a definite highlight

Since the market opened on 4 April, Play’n GO games have been live with multiple operators and the response from players has been fantastic. Play’n GO games are designed with fun and entertainment at their core, so it’s perhaps little surprise to see players flocking to them, and operators using that content as a central plank of their increasingly important retention strategies.

They design their titles to be fun and entertaining first and foremost, and I’m certain that their titles that are already top of the charts across regulated markets in Europe like Rich Wilde and the Book of Dead, Rise of Olympus or Reactoonz, as well as new titles such as Raging Rex 2 and Def Leppard Hysteria. Following their success in Europe, them taking on Ontario by storm is assured.

With the new market opening there are certain to be a number of operators on both the sports betting and iGaming sides going for aggressive, and costly, acquisition strategies.

What they’ve seen from other regulated markets is that it might be a necessity in the very short term but burning through acquisition budgets won’t be a successful long-term strategy.

Retention is the name of the game

Content plays a major role in retention. Content that players and operators alike seek out time and time again for the simple reason that they enjoy playing their games and they solidify reputation. But having the best content in the industry is simply not enough for operators anymore. A focus on bespoke recommendations, dynamic lobbies, and creative user experience are crucial in positioning their content.

With this shift there comes opportunity. They are continuing to make their content with entertainment and fun at its core, as they have always done, because they are focused on regulated markets, which are becoming increasingly restrictive in things like stake, deposit and advertising limits.

Olsson continued

Regulated markets are vital not just to Play’n GO’s business strategy, but to the industry as a whole; they ensure a safe gaming environment for players, and operators can focus on providing a fun and entertaining experience that is truly sustainable.

The opportunity for iGaming to become a mature and accepted entertainment business, especially in North America, should be clear for all to see.
The US, in particular, has been fascinating to watch from afar. iGaming might only be live in a handful of states right now, but I think you’d get very long odds for that number staying the same forever. Expansion is almost guaranteed.

Play’n GO is focused on regulated markets and Ontario is very important to them. They have everything operators need to win in those increasingly competitive jurisdictions. Play’n GO should be your number one partner.

Join us for SiGMA Americas – Toronto:

Toronto is the perfect hub for SiGMA’s growth in North America, making it a nexus of networking and business development in the region with regards to land-based gaming, eSports, iGaming, sports betting, and more. Playing host to a massive iGaming industry, Toronto will be the home for the SiGMA Group’s initiative to link the industry pioneers of the continent together for 3 days of networking, workshops, and awards. 

To learn more about sponsorship and speaking opportunities or to inquire about attending the event, please contact Sophie on [email protected].