PENN Entertainment, in collaboration with Light & Wonder, has launched a new line of branded live dealer games on its Hollywood Casino online platform in Michigan. This initiative marks the introduction of custom live dealer tables tailored to PENN’s brand, making it a significant milestone for both companies in the state.
The new offerings feature Hollywood Casino at Greektown-branded blackjack tables and a live dealer version of LUCKY CAT BACCARAT, a popular game from Penn Game Studios (PGS), PENN’s proprietary game development unit. Additionally, PENN has expanded its selection by incorporating Light & Wonder casino titles into both the Hollywood Casino platform and the Score Bet Sportsbook & Casino in Ontario, Canada.
Light & Wonder’s live dealer games are designed with localized elements to enhance player engagement. They include proprietary tools such as the SHUFFLE MASTER Side Bets and the SHUFFLESTAR Continuous Shuffler, which aim to provide a more immersive gaming experience. The ability to customize these games exclusively for PENN is expected to make them even more appealing to players.
Elevating Michigan’s online casino experience
Dana Jackel, Vice President and Managing Director of U.S. iGaming at Light & Wonder, (pictured above), expressed enthusiasm about the launch. “This is a very exciting launch for us. We expect that the combination of the Hollywood Casino brand and our premium features will create a highly relevant and extraordinarily fun gaming experience in North America,” she stated.
Jason Birney, Vice President of Operations at PENN Entertainment, highlighted the significance of these new games in enhancing the online casino experience in Michigan. He noted that they create essential omnichannel connections between the Greektown property and the Hollywood Casino brand.
The integration of Light & Wonder’s extensive online ecosystem, which includes over 4,500 games from both in-house and third-party studios, ensures a seamless and secure gaming experience. The platform also prioritizes responsible gambling, featuring various tools designed to support safe gaming practices for players.
With this launch, PENN Entertainment and Light & Wonder are poised to redefine the online gaming landscape in Michigan, offering innovative and engaging experiences for players.
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